As you most likely know, Facebook Live is an incredible way for you and your brand/business to be seen and heard.  Especially since the start of the Facebooks most recent algorithm and rule alterations. So here are my top tips for you, starting with why you need to own a teddybear.

I’m Simon Scholes, the founder & creative director of Perception Studios.  Something not everyone knows about me is, I’m also a former national radio presenter and local television presenter, with experience of live TV.  I’m by no means an expert, but, I do know how to help you talk to your customers rather than at them.

Facebook Live

So, over the next few weeks, I’m going to let you into some of my top secrets, that will help you overcome that fear of sitting in front of the camera, and really help you create a relationship with your viewers.

So, without further ado, let’s crack into tip #1 :


Your new best friend

So, this is going to sound a little crazy, but, trust me it really does work.  When I had my first radio snoop, my boss sat me down and listened to one of my shows and said two things. The first thing was, “Simon, shut up and play the music” but that’s no use to us right now, however, his second thing was “You need to learn to talk to the listener, not at them”. So how is it we break down that invisible barrier, the people watching our Facebook live content can’t react to what we’re saying, except for in a textual format of comments etc.  The one thing I learnt from starting out on radio is, if you say something funny, your brain takes over and expects laughter to come back at you…..of course, it’s not going too, but, it’s hard to get past that point, it’s also hard to speak to someone instead of at them, when you can’t even see them.  This was my massive sticking point, but, I put some thought into it and found my way around it, and you can do the same thing with your facebook lives.  You need someone, or, something to talk directly too, so here’s what I did to improve this skill when I presented on the radio.  I took a small stuffed toy/teddy bear and sat him on the windowsill in front of me in the studio, he sat there looking at me, and I placed the microphone in front of him, so when I opened that fader, I had someone to speak too.  He was my friend in the room with me, that go between, between, the audience and I.  I was amazed how quickly that barrier came down, and how easy it became to communicate to the audience when I couldn’t even see them.  This same skill set came into play when I worked in television as well, sometimes I was in a room with a crew, then you’re talking to people, however, when I wasn’t, out came hector, I sat him over the lens of the central camera and spoke to him, due to where I positioned him, I was also still speaking to the audience as my eye line was into the lens, it really helped to break down that visual barrier as well.

So try it

When you do your next facebook live, place a stuffed toy, or a photo of a friend or member of the family you’d be comfortable talking too normally, right above the camera lens, and talk to them, just like you would over a coffee or a pint or dinner.  You’ll be amazed at how quickly your tone of voice will alter, and your connection with the invisible audience will change.

I have more tips coming to help you with your facebook live content, and also have a simple startup kit available to help you give a basic improvement to your live videos, just contact me on [email protected] for more information.

Good luck with your next Facebook live, I can’t wait to watch them.