COLLABORATION

I WANT TO GROW QUICKLY

It’s something I hear a lot from people when it comes to starting on their journey of social media. Growing quickly isn’t easy, and certainly not if you’re looking for meaningful metrics on each of your channels.  However, you could get your brand in front of a new audience easily with simple collaborations.

What’s collaboration ?

Great question, and it’s an easy one to answer.  This is your opportunity to work with someone else in your field, or from outside of it to create content that could appeal to both your audiences, and it can be done across every single form of content you should be creating.  That content then introduced you both to a completely new audience and if they find value in what you talk about they’ll also become your raving fan too.

Blogging

This is a chance to mutually write a piece of content on a specific subject matter.  This would usually work better with someone in the same field of work as you, and someone you have a good relationship with already.  That way you can meet, or skype etc. and chat through the concept of the blog itself.

I.E. You’re both accountants, and you’re writing a piece entitled “The 10 things you thought you could claim for, but you can’t”.  You each write 5 of them and then check over each other’s work.

Once you’ve got the completed blog, this needs to go on just one of the sites rather than both, as Google isn’t a big fan of duplicated content on different sites, so this way you can write two pieces together (one for each site) The idea is your audience will be introduced to a new creator, and his or her audience will be introduced to you when they push the content on their social media channels.

FACEBOOK LIVE

This is a brilliant way to collaborate with other creators. When you’re doing a Facebook Live video on your mobile, you have an option to invite someone in for an interview, this is a great chance to sit down and find out about someone else, how their business works, perhaps ties into your business.  Once you’ve completed the facebook live you’ve got the option to also re-purpose this video just like you can do with your content now.

I.E. Short-form video (1-minute chunks taken from the interview for other social channels), take the audio off the facebook live to create an interview based podcast.

PODCASTING

You could create a specific podcast with interviews. The way I do this is on Skype using an excellent piece of software called ECAMM.  It can record the audio from your Skype interviews so you have an MP3 copy of the call to edit using your software of choice and put out as a podcast.

This can be published online to sites such as SoundCloud or Spreaker.

How do I find people

I’ve spoken about this in previous blogs and facebook live videos I’ve done.  One of, if not the most underutilised tool on social media is SEARCH.  Every single social channel has an opportunity for you to search for people.  You could search for people in your sector to interview and reach out, you could use search to find people who’ve done something similar in the past to what you do and speak to them, or even speak to other local businesses and start a conversation.  The point is, use search and DM’s as a touch point, start a conversation and then reach out, would you be interested in being on my podcast, or even better, find people doing podcasts already and offer to be interviewed for their podcast if they’d be interested. DON’T WAIT FOR PEOPLE TO COME TO YOU, you have to get off your butt and start reaching out and making those connections.  My recent podcast with Sonny Tee spoke about this in the format of influencer marketing, but, it could be implemented to being on a person’s podcast or facebook live too.

So, now you’ve got the tools and the ideas, all you need to do is start reaching out to the right people and asking if they’d like to collaborate with you.  Do it on a regular basis, my interview podcast goes out every single Friday and is an opportunity to talk to a brand new audience every single time. So get yours into a schedule and people will tune in to see or read, or hear the content.

Have fun, good luck, and if you’d ever like to chat more about this or any other subject, book some time with me on skype or drop me a line on [email protected]

 

 

INFLUENCER MARKETING

WHAT IS INFLUENCER MARKETING?

It’s one of the biggest buzz phrases right now in business, especially for those people in the B to C marketing.  To have your product being used by the likes of Zoella, KSI, Jake Paul, Casey Neistat and many many others can give your brand the positive uplift it may well need, BUT, it doesn’t come cheap.  So how can you be sure you’re using the right influencers for your brand?

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Amazing Shots In Football

SHOULD YOU BUY AFFORDABLE KIT FOR AMAZING SHOTS

So, today June 14th, the biggest football tournament in the world kicks off in Russia.  We’ll all spend the next few weeks thinking this could be the year England finally go further than the last 16 and then get super cheesed off when they don’t.

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Can You Make Us A Viral Video

I WANT YOU TO MAKE ME A VIRAL VIDEO

Flat design talking about digital marketing as text “Viral” on desktop.Vector Illustration

When I speak to brands and businesses about a video, viral is usually one of the main things people want from a piece of content.  In fact, the term seems to have exploded in the last 12 months or so.

The honest answer to anyone is, there is no magic formula for making a piece of content go viral.  You could make the most polished piece of content and it is seen by nobody, and then film yourself on your phone talking while you walk and it goes crazy on views.

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GDPR & Social Media

GDPR

GDPR & SOCIAL MEDIA

So, GDPR, it’s coming whether we like it or not, and just a few hours ago I was surfing my social media and stumbled across a very interesting LinkedIn post. It spoke all about GDPR and what they saw as a huge issue for many small and large businesses who relied on email.

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I WORK SO HARD

I’M ALREADY WORKING HARD, 8 HOURS A DAY

working hardOh boy, oh boy, this is something I hear a lot from people when I speak to them about their social content and chat about my process of:

Write A Blog

Bullet Point It

Do A Live Video

Re-Purpose the live video into multiple pieces of content that allow your followers to digest your content in their own way i.e. short form video, podcast, short-form audio, memes, etc. etc.

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Where Should I Stick It?

I don’t know where to put my content!!!

The words I hear so often from small businesses around the UK. Social media is a massive world, and we’re spoilt for choice with the number of outlets we can distribute too.  However, this massive number of outlets also makes it feel like social media has now become a science, and we don’t know how to approach it, and even more so, where to put our messages. (more…)

Do You Want More Time, Why You Should Be Podcasting?

PODCASTING

Hi, I’m Simon Scholes, former radio and tv presenter, and the founder of Perception Studios visual marketing agency.  Just lately, something I’ve been pushing hard with both clients and also in my talks is podcasting, and the questions I’m always being asked afterward is, but, why should I podcast, and, but won’t this take me a long time to do? (more…)

Patience Is The Key

So, how much patience do you have?

Hi, I’m Simon Scholes, founder of Perception Studios, and I’m a former radio and tv presenter and without a lot of patience, I certainly wouldn’t be able to say that.  I spent years, getting knocked back, learning, getting knocked back again, learning more, until one day I succeeded. I was offered radio work, did live television and had a lot of fun in the process.

(more…)

What’s Stopping You Doing A Live Video?

WHAT’S STOPPING YOU DOING A LIVE VIDEO?

I speak to 100’s of people every single month, and one question I ask everyone is, have you ever done a live video? Almost 80% of the people I ask haven’t ever done a live video or did it once and it didn’t bring them any business so they’ve not done it again.

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