One of the major problems for a lot of people when they go live using a phone, tablet or even a webcam is where to look. As I said yesterday, connecting with the audience by speaking into the lens is imperative, however it’s not always that easy. (more…)
So, you’re prepared for you live video. You have it all planned out, you’ve got your 3 or 4 great resonating moments / bullet points to help you talk about your blog subject as a true voice of authority. However, how do you talk to, not at your audience?
This is something I struggled with as a radio presenter. My first snoop (listen back to a show with the boss) went something like this. “Simon, how’re you going to connect with the listener. Right now you’re talking at them, they won’t want to be your mate or go for a pint with you, you need to create an emotional connection”. So off I went with those words ringing in my ears, how the hell was I going to make a connection with the audience when they’re not there for me to bounce off, to respond to what I’m saying or more importantly, for me to talk to. That’s when it struck me, what I needed was something to replace them in the studio, something that meant I was able to connect and talk to them without them all being in the studio with me.
I placed a small stuffed toy on the window sill just behind the mic and started talking to him, it felt instantly different, having that thing to talk to made all the difference. Obviously he didn’t talk back to me or laugh at my jokes (it’d be really fucking scary if he did) but, it made all the difference to my style of communication to an invisible audience. This is how you need to approach your live video content, place a soft toy behind the lens, a photo of a best friend, your partner, a loved one, just someone or something you can talk to, rather than worrying about the audience behind the lens or the picture of you on the screen.
Make sure it’s behind the lens and nowhere else, and you’ll absolutely fly and feel the difference instantly yourself too.
As always, you know where I am if you need to ask any questions or need further help [email protected]
So, SEO, we’ve all heard of it, but do you really understand it. Firstly, if you don’t understand it, it means search engine optimisation.
SEO is really important for marketers, but obviously we’re not all SEO experts, yours truly included. So here are some simple tips to try and work too on your blogs, and if you want more advice, google is an excellent tool. (more…)
So, we’re onto day 3 of our tips for your content marketing. So, todays tip is very prevalent for this month, as we’ll all be looking to set our goals soon for 2019, so the big thing to add into your planning for the next year is your marketing plan, and more specifically connected to blogs.
So, over the next 24 days I’m going to be creating daily content to help you with your content creation, and get you to a stage where you arrive in 2019 prepared to totally knock your social media content out of the park.
So, the main point of todays blog is that too many people worry about creating PERFECT content.
Although they’re not for everyone, a lot of people enjoy bonfire night on November 5th, and we’ve all pulled out our camera to take a picture and missed the moment, or it’s come out all grainy, fuzzy and not really captured the event.
So, to help you out, here’s some simple tips for settings on your DSLR so you know how to photograph fireworks
1. Set your ISO as low as possible, 100 or 200 is ideal
2. Set you aperture to F/11
3. Set the shutter speed to about 1/2 a second
It’s really that simple, nothing extra, then snap away. If you feel your photos are a bit dim, alter your shutter speed while leaving everything else, although, of course the slower the shutter speed the more steady you need to be, so maybe using a tripod wouldn’t be a bad idea.
Have fun, and post your firework photos on our page www.facebook.com/perceptionstudiosuk on bonfire night, we look forward to seeing your shots.
Sometimes we come out with a true moment of inspiration when we’re on social media. That piece of content that really resonates with our audience, and we want as many people as possible who visit our page, feed, subscriptions etc. to be able to consume that message too, especially if it give a lot of value.
It’s something I hear a lot from people when it comes to starting on their journey of social media. Growing quickly isn’t easy, and certainly not if you’re looking for meaningful metrics on each of your channels. However, you could get your brand in front of a new audience easily with simple collaborations.
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