BLOGGING, THE DOORWAY TO CONTENT

We all want to be creating regular, consistent and value-driven content, don’t we…….YES??????

The first step for the “How to 9 x your social media” process is planning swiftly followed by blogging which I truly believe is the doorway to content for any brand and business who’re struggling to find a way to create regular content for their social media channels.

Here are my top tips to help you grow your blog……

BLOG GROWTH TIP 1

HAVE YOU MADE TIME?

The blog is the first content you create in the “How to 9 x your social media” process. I call it the doorway to content, as this one piece will help you with so much more.

According to a recent survey, a typical blog post takes two and a half hours to create. The same study reveals that a large number of bloggers write outside of regular “work hours,” including on weekends and at night.

So basically, it takes time to create your blog.

And writing blog posts is just the beginning; in addition to creating content, bloggers must optimise for search engines, make time for social media, market their content, network, and engage with readers, just like with all forms of social media.

Not being fully committed is what separates amateur bloggers from the pros.

I think the main mistake I see in new bloggers is not being totally committed to what they’re doing. As @garyvee says, you can’t be half pregnant, go all-in on your content and start with a blog.

BLOG GROWTH TIP 2

How much planning do you do?

Having a plan for your blog content in place will make life so much easier when it comes to creating the content. If you just sit down in front of your computer, the chances are writing a blog will take you hours on end, most of which will be deciding what to write about in the first place.

Plan your content each month to make it easy.

You don’t want to be that creator who is always saying “OH CRAP!!!!”

How often do you say those words when you realise you’ve not posted anything on social media for a few weeks, so then you end up posting something on Instagram, then something different on Twitter and a video on youtube about a totally different subject matter again.

You cannot approach marketing in a scattergun approach. Look at what the big brands do with their marketing, and understand that what they’re doing will work for you, just maybe needs a little modification as they already have a name and followers, you, on the other hand, may not, YET, but that can be built on.

BLOG GROWTH TIP 3

Just get started

Achieving top-tier blogging status can seem like a long shot. But every successful blogger started somewhere.

Create Create Create, practice writing every single day, and get those blogs out for people to consume, giving them loads of value in your content. It doesn’t have to be perfect for people to read it. Get feedback, adjust, move on. Without creating and putting your product or service out there, no one will find you and hire you. Just start.

For content ideas, try a brainstorming worksheet to collect ideas this is where planning really does come into it’s own. Once you know what you’re talking about then you’re onto a winner.

So, get creating, have some fun

BLOG GROWTH TIP 4

Collaborate and network with other bloggers

We’ve all heard the saying, “It’s not about what you know, it’s who you know.”
The same can be said about blogging. If you start to connect with and be part of the blogging community, you’ll be amazed at how your engagement, traffic and even shares of your content could increase.

It’s time to start being SOCIAL on SOCIAL MEDIA.

So how can you start getting to know other bloggers in your niche?

* Engage with other bloggers on social networks – Especially sharing other people’s content if it’s useful to your audience and also responding to them in comments or status updates.

* Leave helpful comments on other blogs – This is best done on personal blogs where the owner responds to comments. This is a sure-fire way to get noticed providing you don’t start selling with your comment and focus on leaving help. You give value in your content, so if you can help, do so.

* Become part of a thriving community in your niche – Online communities are a great way to connect with other bloggers. From Sub-Reddit’s to Facebook Groups and forums, there’s plenty to choose from.

* Look for twitter hours related to blogging – There are many twitter hours where bloggers spend the hour chatting about subject matters, sharing their content and helping each other grow

BLOG GROWTH TIP 5

WRITE WHAT YOUR AUDIENCE WANTS TO READ

Don’t forget, we live in a society where people are hammered constantly with sales messages.

You need to write content full of value for your audience, and also check out trends, etc. so you’re writing about what people have already proven to enjoy as a subject matter.

You can use tools like Google Alerts or Talkwalker Alerts to help you with seeing about blog topics or find popular content on BuzzSumo which helps you see which topics are getting great traction

Whichever topics you cover, keep your audience at the heart of your content and focus on solving their problems.

BLOG GROWTH TIP 6

BE ORIGINAL

We’ve all heard the line “Imitation is the highest form of flattery”, but in the blogosphere, it’s just plain and simple copying.

Don’t be a copycat, it’s all well and good covering the same subject matter as someone else, but, make sure you give it your own slant. People want to consume your value, not someone else’s.

If you do copy, it’s not going to help your online reputation, people can see right through it, especially if they consume your content on a regular basis, as they can read the different tone of voice, etc.

Yes, it’s hard to produce your own content, but, that’s where the planning comes in to make sure you have your subject matters in mind.

So, remember, it’s fine to share someone else blog, but, don’t say it’s your own, always be original with your own content.

BLOG GROWTH TIP 7

FREE INFO ON BLOGS……..

I think this is probably EVERYONES favourite four-letter word. I have a few others I tend to use from time to time, but, this one is still my favourite…..especially as I’m a tight Yorkshireman.

So, when I tell brands and businesses I give away all my best content on social media for FREE, they do tend to think I’m a little bit crazy. In fact, I’m normally asked straight after “So, how the hell do you make any money”

People are sadly very short term in their way of thinking, there’s very little to no patience when it comes to making cash. Most businesses want to see a return right now, and not wait, or have the patience to wait for that R.O.I. However, the ROI of social media doesn’t happen fast, it can’t, the whole point of social media is in its name…….to be social.

It takes hard work to build a level of trust with your audience, so you can get to the point of the ASK…..That moment you can potentially convert that raving fan into a customer.

So, learn an element of patience when it comes to writing your blog, and understand, that giving away your best advice for free isn’t quite as crazy as you might think. If someone gives you great advice and it helps you massively, how likely are you to tell all your friends about that amazing advice you got as it might help them…….now put that thought process into your business.

Exciting possibilities isn’t it. So get going, give that value for FREE and be ready to keep doing it consistently for FREE.

BLOG GROWTH TIP 8

Answer Questions for Your Audience

It seems obvious, but the best way to create a readership for your blog content is through giving them compelling, informative and value-driven content. I always try to respond to every question my readers come up with, and when I’m posting about my content on other social media channels I actually ask for peoples feedback, get them to leave comments, etc. asking questions. After all the more interaction your content gets, the better it will perform.

Just don’t forget what this post is all about, be sure to respond to every single comment you get, answer their questions, or point them towards an answer if you don’t have it (you don’t have to know everything after all).

If you’re truly passionate about your blog’s area of expertise, you can successfully grow your audience and continue your own learning by answering all the unanswered questions.”

BLOG GROWTH TIP 9

Optimise your blog site for search engines

The first few tips consisted of making your content great for readers and spreading the word to your amazing potential audience.

While this should be your first priority, it’s important to remember that you also need to write for search engines as well.

Using an SEO tool like Yoast for WordPress will help you optimise your blog posts so search engines understand how to index your site properly.

BLOG GROWTH TIP 10

GET YOUR BLOG SEO RIGHT

So, the first step in content creation for taking your mindset business and brand from local to national is to begin creating a blog that gives true value to your audience. However, as we’re discussing SEO today, here are 7 simple tips to help improve your blog SEO.

1. Focus on 1 or 2 long-tail keywords that match the intent of your ideal audience for that blog

2. Don’t forget to use these keywords within your blog, more than once would be great

3. Make sure your blog is mobile-friendly. More and more people are using their phones to digest content, so make sure they can read it on it.

4. Optimise your meta description for the blog. It’s usually about 300 characters, so try to use them all

5. Put in photos and make sure they have the right attributes in the metadata section for the photo

6. Link internally to other content on your website

7. Link externally too, maybe to where you’ve got certain information from or even better, linking back to your own social media channels perhaps. Just make sure if you do that, it’s relevant to the content.[email protected]

SALES ISN’T A DIRTY WORD

SALES….IT’S NOT A DIRTY WORD

When did you last do paid selling on social media and how did it go?

We all know sales and marketing are pretty much ongoing tasks. So have you ever tried to combine the two with paid for advertising on social media?

I always preach about giving value and not selling, but, that’s when you’re on social media to be social. How about when you make prime content specific to putting budget behind it to advertise and sell your products?

What did you last create and do for this with your brand, and did you have enough raving fans see the content and share it to make a difference to your sales?

You see, value is essential in both types of content, but, if you do put money behind it you could grow your audience of raving fans and not only that potentially find customers if you’re leading them into your funnel correctly with your paid for content.

We’re always happy to chat about content and helping get you on track with your funnel marketing. Just drop us a line to speak about where you need help [email protected]

RELATIONSHIPS

PINCH PUNCH, FIRST OF THE MONTH

 

Welcome to February 1st, 2019.  As we all know, February is the month of love, Valentines day is just 14 days away, and it got me thinking about RELATIONSHIPS on social media.

So many people I speak to in businesses or building their own personal brand spend their time thinking things are going to happen quickly with their social media channels.

The age of putting out a single tweet and getting loads of work from that tweet are sadly long gone, most social media channels are hugely cannibalised by people giving little to know value, mostly selling and all shouting at the same volume. So the question is, how do you make sure your message is heard, but most importantly, digested as well.

Social media channels are hugely saturated, and messages on each platform are lasting shorter and shorter amounts of time in peoples feeds :

BLOG – 2 YEARS

PINTEREST – 4 MONTHS

YOUTUBE – 20 DAYS

LINKEDIN – 24 HOURS

INSTAGRAM – 8 HOURS

FACEBOOK – 2 HOURS

TWITTER – 5 MINUTES

Obviously, as a one person business, or small team business it’s not going to be easy to keep up with these timings and making content often enough to stay in peoples feeds, but, if you can start to make this process easier for yourselves then that’s a great way of helping to build those relationships

So, over the month of February, I’ll be giving tips on relationships and how you can build strong raving fans of your content rather than people who see it but don’t consume it as you get lost in the throng.

In the meantime, if you want to ask me any questions drop me an email on [email protected]  or you can book in for a 1-2-1 with me on the following link to discuss through one of your social channels and getting the best from it for you.

ADVENT TIP 15 – HOW IMPORTANT IS SEO ON MY VIDEO?

HOW IMPORTANT IS SEO ON A VIDEO?

You’ve uploaded your live video to multiple channels, so, thew question is, how important is getting your description and tagging right? Well, it’s massively important, without this being done right, your content is likely to blend into everything else everyone is putting out.

However, have a bespoke thumbnail with your video title on it, along with an eye catching video title in the first place you’re already onto a winner. Then you need to start thinking about video SEO, this is as important with video content as it is with any other piece of content you’re brand and business is putting out.

So, here are a few simple tips to help you out

1. EYE CATCHING TITLE

2. MAKE SURE YOUR TITLE IS ALSO IN THE FIRST 3 LINES OF YOUR VIDEO DESCRIPTION, THESE ARE THE 3 LINES THAT ARE SEEN WHEN SOMEONE SEES YOUR VIDEO IN SEARCH RESULTS ON YOUTUBE

3. DON’T JUST USE THE TOP 3 LINES BECAUSE THAT’S ALL PEOPLE SEE. MAKE SURE YOU REALLY GIVE A GREAT DESCRIPTION OF YOUR VIDEOS CONTENT, THIS WILL HELP IN THE META TAGS

4. YOU WANT GOOGLE TO RECOGNISE THIS CONTENT IS CONNECTED TO YOUR WEBSITE, SO MAKE SURE YOU PUT LINKS IN THE DESCRIPTION TO ALL YOUR SOCIAL MEDIA CHANNELS AND YOUR WEBSITE.

5. YOU MUST USE HTTP:// AT THE START OF YOUR EXTERNAL LINKS, OTHERWISE YOUTUBE WILL NOT MAKE THEM CLICKABLE FOR YOUR AUDIENCE

6. USE THE METATAGS, AND MAKE SURE YOU’RE USING THINGS LIKE YOUR VIDEO TITLE AND CONTENT FROM YOUR DESCRIPTION AS TAGS, THIS HELPS MAKE SURE YOUTUBE SEES THE CONTENT ALL WORKS TOGETHER AND PUSHES IT UP PEOPLES SEARCHES

These are just a few simple rules to follow, there’s much more to really help your content work better, but you can always drop me a line to chat about those.

As always, you know where I am if you need to ask any questions or need further help [email protected]

ADVENT TIP 10 – POSTIT NOTES ARE YOUR FRIEND

STICKY NOTES ARE AWESOME

One of the major problems for a lot of people when they go live using a phone, tablet or even a webcam is where to look. As I said yesterday, connecting with the audience by speaking into the lens is imperative, however it’s not always that easy. (more…)

ADVENT TIP 8 – TALKING TO, NOT AT YOUR AUDIENCE

TALKING TO, NOT AT YOUR AUDIENCE

So, you’re prepared for you live video. You have it all planned out, you’ve got your 3 or 4 great resonating moments / bullet points to help you talk about your blog subject as a true voice of authority. However, how do you talk to, not at your audience?

This is something I struggled with as a radio presenter. My first snoop (listen back to a show with the boss) went something like this. “Simon, how’re you going to connect with the listener. Right now you’re talking at them, they won’t want to be your mate or go for a pint with you, you need to create an emotional connection”. So off I went with those words ringing in my ears, how the hell was I going to make a connection with the audience when they’re not there for me to bounce off, to respond to what I’m saying or more importantly, for me to talk to. That’s when it struck me, what I needed was something to replace them in the studio, something that meant I was able to connect and talk to them without them all being in the studio with me.
I placed a small stuffed toy on the window sill just behind the mic and started talking to him, it felt instantly different, having that thing to talk to made all the difference. Obviously he didn’t talk back to me or laugh at my jokes (it’d be really fucking scary if he did) but, it made all the difference to my style of communication to an invisible audience. This is how you need to approach your live video content, place a soft toy behind the lens, a photo of a best friend, your partner, a loved one, just someone or something you can talk to, rather than worrying about the audience behind the lens or the picture of you on the screen.
Make sure it’s behind the lens and nowhere else, and you’ll absolutely fly and feel the difference instantly yourself too.

As always, you know where I am if you need to ask any questions or need further help [email protected]

ADVENT TIP 7 – THE 5P’S

THE 5P’S

So, our next advent tip is my 5P’S……Preparation prevents piss poor performance. (more…)

ADVENT DAY 3 – PLANNING

ADVENT TIPS

So, we’re onto day 3 of our tips for your content marketing.  So, todays tip is very prevalent for this month, as we’ll all be looking to set our goals soon for 2019, so the big thing to add into your planning for the next year is your marketing plan, and more specifically connected to blogs.

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