RELATIONSHIPS

PINCH PUNCH, FIRST OF THE MONTH

 

Welcome to February 1st, 2019.  As we all know, February is the month of love, Valentines day is just 14 days away, and it got me thinking about RELATIONSHIPS on social media.

So many people I speak to in businesses or building their own personal brand spend their time thinking things are going to happen quickly with their social media channels.

The age of putting out a single tweet and getting loads of work from that tweet are sadly long gone, most social media channels are hugely cannibalised by people giving little to know value, mostly selling and all shouting at the same volume. So the question is, how do you make sure your message is heard, but most importantly, digested as well.

Social media channels are hugely saturated, and messages on each platform are lasting shorter and shorter amounts of time in peoples feeds :

BLOG – 2 YEARS

PINTEREST – 4 MONTHS

YOUTUBE – 20 DAYS

LINKEDIN – 24 HOURS

INSTAGRAM – 8 HOURS

FACEBOOK – 2 HOURS

TWITTER – 5 MINUTES

Obviously, as a one person business, or small team business it’s not going to be easy to keep up with these timings and making content often enough to stay in peoples feeds, but, if you can start to make this process easier for yourselves then that’s a great way of helping to build those relationships

So, over the month of February, I’ll be giving tips on relationships and how you can build strong raving fans of your content rather than people who see it but don’t consume it as you get lost in the throng.

In the meantime, if you want to ask me any questions drop me an email on [email protected]  or you can book in for a 1-2-1 with me on the following link to discuss through one of your social channels and getting the best from it for you.

ADVENT TIP 10 – POSTIT NOTES ARE YOUR FRIEND

STICKY NOTES ARE AWESOME

One of the major problems for a lot of people when they go live using a phone, tablet or even a webcam is where to look. As I said yesterday, connecting with the audience by speaking into the lens is imperative, however it’s not always that easy. (more…)

ADVENT TIP 8 – TALKING TO, NOT AT YOUR AUDIENCE

TALKING TO, NOT AT YOUR AUDIENCE

So, you’re prepared for you live video. You have it all planned out, you’ve got your 3 or 4 great resonating moments / bullet points to help you talk about your blog subject as a true voice of authority. However, how do you talk to, not at your audience?

This is something I struggled with as a radio presenter. My first snoop (listen back to a show with the boss) went something like this. “Simon, how’re you going to connect with the listener. Right now you’re talking at them, they won’t want to be your mate or go for a pint with you, you need to create an emotional connection”. So off I went with those words ringing in my ears, how the hell was I going to make a connection with the audience when they’re not there for me to bounce off, to respond to what I’m saying or more importantly, for me to talk to. That’s when it struck me, what I needed was something to replace them in the studio, something that meant I was able to connect and talk to them without them all being in the studio with me.
I placed a small stuffed toy on the window sill just behind the mic and started talking to him, it felt instantly different, having that thing to talk to made all the difference. Obviously he didn’t talk back to me or laugh at my jokes (it’d be really fucking scary if he did) but, it made all the difference to my style of communication to an invisible audience. This is how you need to approach your live video content, place a soft toy behind the lens, a photo of a best friend, your partner, a loved one, just someone or something you can talk to, rather than worrying about the audience behind the lens or the picture of you on the screen.
Make sure it’s behind the lens and nowhere else, and you’ll absolutely fly and feel the difference instantly yourself too.

As always, you know where I am if you need to ask any questions or need further help [email protected]

ADVENT TIP 5 – HOW TO GET YOUR BLOG SEO RIGHT

Getting My Blog SEO Right

 

So, SEO, we’ve all heard of it, but do you really understand it. Firstly, if you don’t understand it, it means search engine optimisation.

SEO is really important for marketers, but obviously we’re not all SEO experts, yours truly included. So here are some simple tips to try and work too on your blogs, and if you want more advice, google is an excellent tool. (more…)

ADVENT DAY 3 – PLANNING

ADVENT TIPS

So, we’re onto day 3 of our tips for your content marketing.  So, todays tip is very prevalent for this month, as we’ll all be looking to set our goals soon for 2019, so the big thing to add into your planning for the next year is your marketing plan, and more specifically connected to blogs.

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HOW TO PHOTOGRAPH FIREWORKS

FIREWORK PHOTOGRAPHS

Although they’re not for everyone, a lot of people enjoy bonfire night on November 5th, and we’ve all pulled out our camera to take a picture and missed the moment, or it’s come out all grainy, fuzzy and not really captured the event.

So, to help you out, here’s some simple tips for settings on your DSLR so you know how to photograph fireworks

1. Set your ISO as low as possible, 100 or 200 is ideal
2. Set you aperture to F/11
3. Set the shutter speed to about 1/2 a second

It’s really that simple, nothing extra, then snap away. If you feel your photos are a bit dim, alter your shutter speed while leaving everything else, although, of course the slower the shutter speed the more steady you need to be, so maybe using a tripod wouldn’t be a bad idea.

Have fun, and post your firework photos on our page www.facebook.com/perceptionstudiosuk on bonfire night, we look forward to seeing your shots.

INFLUENCER MARKETING

WHAT IS INFLUENCER MARKETING?

It’s one of the biggest buzz phrases right now in business, especially for those people in the B to C marketing.  To have your product being used by the likes of Zoella, KSI, Jake Paul, Casey Neistat and many many others can give your brand the positive uplift it may well need, BUT, it doesn’t come cheap.  So how can you be sure you’re using the right influencers for your brand?

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Amazing Shots In Football

SHOULD YOU BUY AFFORDABLE KIT FOR AMAZING SHOTS

So, today June 14th, the biggest football tournament in the world kicks off in Russia.  We’ll all spend the next few weeks thinking this could be the year England finally go further than the last 16 and then get super cheesed off when they don’t.

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FINALLY……I’ve Found The Magic Pill

That’s right, you read the title correctly, I’ve found the magic pill for business

 

Let me go back to last night.  I was at a networking event that will remain un-named.

I was in a room full of people looking for that one magic pill answer that would make them rich beyond their dreams, but, without having to really do any hard work at all to get it.

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