It’s something I hear a lot from people when it comes to starting on their journey of social media. Growing quickly isn’t easy, and certainly not if you’re looking for meaningful metrics on each of your channels. However, you could get your brand in front of a new audience easily with simple collaborations.
So, today June 14th, the biggest football tournament in the world kicks off in Russia. We’ll all spend the next few weeks thinking this could be the year England finally go further than the last 16 and then get super cheesed off when they don’t.
If you haven’t started to invest in video content for your online marketing strategy, you’re missing out on some huge reach and lead generation opportunities. When a video goes “viral,” its popularity grows exponentially through the social media world, drawing thousands of viewers to the creator’s channel unbelievably quickly. (more…)
There are so many ways video marketing can help businesses. Traditionally, video commercials have been overly expensive for companies to produce, and even if they could, actually getting it out there in front of an audience would have been beyond their financial means.
That is no longer the case, thanks to the internet and sites like YouTube. (more…)
2015 is now long gone and was another banner year in the world of online marketing. The new, more proactive customer has very rightly forced marketers to explore innumerable innovative ideas in terms of how they promote themselves and communicate with their audience. (more…)
we understand the power of taking your message and creating a brand around it. Sometimes this can be done in one slightly longer film, talking about your story and future wants / needs.
Other times, regular content is the key.
This is why we’re happy to be working with a couple of brands through 2016, helping them to create regular content to increase their brand reach and re-iterate the message behind that.
Viewers on formats such as YouTube etc enjoy viewing content on a regular schedule. So if you’re looking to create content for your brand there are a few rules to remember, to ensure the audience stick with you and grows.
1. Only create films about what you’re passionate about. Would you want to sit and watch someone talking about something they’re not really that bothered about?
2. Create a filming schedule, and stick to it. People like to know what’s coming, giving them a schedule allows them to look out for your content in their subscription feed.
3. Don’t leave in mistakes. These will only draw away from your main aim (to be a go to expert in your field).
4. Remember the 5 second rule. A great entertaining video must grab someones attention in just 5 seconds
5. Over time, keep an eye on your analytics and retention times, if people are dropping off after 4 minutes, then you know you need to keep your films shorter and more succinct. Word economy is a big problem for most people, so don’t use 20 words when 5 will say the same message.
If you’d like to talk to us about how video and regular content could help your business and brand, please don’t hesitate to get in touch.
TESTIMONIALS ARE A VERY POWERFUL ADDITION TO YOUR WEBSITE.
However, how many times have you read a testimonial message on a website from “Barry, in Basingstoke” and wondered…….does Barry even exist? Of course, you’d like to believe people wouldn’t lie about people loving their product or business.
However, what about if the person leaving the testimonial is talking directly to you? That’s what you can do yourselves with a simple video, like this
Not every video you release has to be a high value, huge production video. Of course, if you want your testimonial videos from clients to look and sound great we’d be more than happy to film them for you.
However, you’ve more than likely got the perfect video camera in your back pocket right now. Every smart phone is very capable of creating an HD video testimonial video with average audio (depending on background noise).
Buy a basic tripod and mobile phone fitting and you can have a nice steady shot too. Make sure you top and tail the video (remove any unwanted video from the front and back end of the file), and upload the video to your youtube channel.
To make it look even better, we can help with editing, improvement of colours, audio and we can add in into and outro slates with your contact details on it, to create a great CALL TO ACTION for your business.
We’ve been quiet on the blog lately, but, we’ve been busy bee’s behind the scenes here at Perception Studios.
We’ve been working with some exciting clients, including the team over at M-Four Promotions in Reading. They approached us to help them create videos to talk about their amazing range of promotional products.
Over the last few weeks we’ve been with them to Ignite (an industry trade event) to speak to their different suppliers and creators about their products and have created some great bespoke videos for the team to use on their email campaigns, all introduced by the team at M-Four.
Keep your eyes peeled on the M-Four website and social media to make sure you don’t miss their new content, coming soon.
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