It’s something I hear a lot from people when it comes to starting on their journey of social media. Growing quickly isn’t easy, and certainly not if you’re looking for meaningful metrics on each of your channels. However, you could get your brand in front of a new audience easily with simple collaborations.
It’s one of the biggest buzz phrases right now in business, especially for those people in the B to C marketing. To have your product being used by the likes of Zoella, KSI, Jake Paul, Casey Neistat and many many others can give your brand the positive uplift it may well need, BUT, it doesn’t come cheap. So how can you be sure you’re using the right influencers for your brand?
So, today June 14th, the biggest football tournament in the world kicks off in Russia. We’ll all spend the next few weeks thinking this could be the year England finally go further than the last 16 and then get super cheesed off when they don’t.
When I speak to brands and businesses about a video, viral is usually one of the main things people want from a piece of content. In fact, the term seems to have exploded in the last 12 months or so.
The honest answer to anyone is, there is no magic formula for making a piece of content go viral. You could make the most polished piece of content and it is seen by nobody, and then film yourself on your phone talking while you walk and it goes crazy on views.
This is, without doubt, the line you’ve been hearing for the last few months from every single social media marketer about, and honestly, I’m not going to sugar coat it for you, yes you should be doing them. So…..let’s talk blogs. (more…)
2015 is now long gone and was another banner year in the world of online marketing. The new, more proactive customer has very rightly forced marketers to explore innumerable innovative ideas in terms of how they promote themselves and communicate with their audience. (more…)
It was our pleasure to be asked again by the Newbury, Round Table to film their annual Craft Craft Race. We of course leapt at the opportunity to work with their team to help show such an amazing event.
Not only does it bring together the Newbury community over the bank holiday weekend in May, but, it also raises an incredible amount of money for local charities.
We wanted to bring a new dynamic to the video this year, and in the last 12 months our team have gone through their CAA drone training and now have their PfAW (permission for aerial work).
What has resulted is a great event video, that captures the feel and emotions of the day.
We hope you enjoy watching it, as much as our team enjoyed filming and editing it.
Is your business thinking about video marketing? Here’s what you can expect from it when you go ahead.
1. Video analytics and attribution will take the lead
Data-driven marketing is all the rage, and new marketing technologies have made it possible to track the digital interactions of online audiences and measure the performance of marketing programs. This trend will continue in 2015 as marketers look to extract greater insights from their marketing systems to improve results.
As video becomes a more prominent part of the marketing mix, video analytics will become extremely important—and extremely valuable.
Modern video marketing platforms now offer the ability to track much more than just view counts. Marketers can gain insight into actual audience engagement and average drop-off rates for their videos, as well as how each video is contributing to lead generation and revenue.
2. Video has become a strategic tool for lead generation and qualification
Videos can easily become an active lead-generation tool. Adding an email gate to the start of your video or a lead collection form to the end allows you to create new, well-qualified leads who are interested in your content.
But what’s even more compelling is the use of video-viewing data to better score, segment, and qualify your leads.
By tracking video viewing activities of your prospects, you can gain better insight into who your hottest leads are and you can increase your conversion velocity, and as video becomes an increasingly important part of your website and content marketing programs, tracking video interactions will be critical.
3. The play button makes an amazing call to action
How do we know that audiences prefer video content over other formats? We have the data to prove it. Survey after survey supports it.
Video content is a surefire way to increase click-through and digital conversions rates, and marketeers are starting to take notice.
Simply put, the play button has become the strongest call to action on the internet.
4. Use of video analytics as part of marketing automation and CRM will increase
Although more than 70% of marketers report that video converts better than other content types, a lot less than this are actually using video analytics to enhance lead qualification and customer insights, in fact it’s almost as low as 10%.
As more marketers use video to attract and engage their audiences, they’ll quickly want to start collecting video analytics within their marketing automation and CRM platforms to turn data into results.
That step is critical to maximizing the value of video. It’s what gives you the comprehensive insight into how prospects interact with the brand across multiple channels throughout the buying journey, and it also enables them to start reporting on video’s impact on lead generation, pipeline development, and closed revenue.
5. YouTube will be a complement, not the focus
YouTube and Vimeo are great channels for distributing videos. They can help you increase your reach and attract new audiences. But they shouldn’t not be the only places you look to distribute your content.
To find out more about what video can bring to your business, email [email protected]
Not only that, but, they recently had a barn extension addition built onto the side of the hotel work perfectly and match the original coach house.
We decided that the barn should be the main attraction within the video and filmed from several view points within the venue as well as capturing the atmosphere everywhere within the hotel, including in the kitchen.
The final video is something we and the client are exceptionally happy with,
If this is something that might be of interest to you and your business, please fill in the contact form below to chat.
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