(The following is a rough transcript of the video below)
Now. Then guys, how the devil I you, well, excellent, me too. Thank you very much for asking.
Welcome to national white chocolate cheesecake day as a mouth full and a half, isn’t it? And I could deal with one now though. Nice cup of coffee, white chocolate, cheesecake, maybe some raspberries on the side. This isn’t a food blogger by the way. This is just what I’m quite fancy in that. That is very moment in time. Anyway, as we all know, there’s lots of ingredients in a cheese cake. You’ve got the base slur, you’ve got the cream cheese, you’ve got the flavoring, you’ve got way of your pot on top of it. So there’s lots of different elements to a cheese cake, and that’s the same as putting out a piece of social media. There’s lots of different elements to putting out great social media that will get good interaction as well.
You’ve got to put out a great visual that generally that goes with content. Now, it doesn’t have to be perfect, but he’s going to be great. It’s got an actually tie into the content that you’re putting out. You’ve got to put out great copy. So what is it that you’re saying? How are you trying to get it across? Is there a beginning, middle and an end or is it just all thrown together? Is that value in there is people grabbed, people are going to read it or watch that video or whatever it is going to be and get value from that content. Because what you’ve got to try and do with social media is get all those elements together to make a great piece of content so that people will interact with it, will actually share it and actually take time to actually consume it as well.
That’s the most important thing. And if you keep doing that over and over again, word will spread that you giving value in your content really good. And it’s worth consuming because people will be sharing it on a regular basis. Exactly. So if you want to think about putting together your social media content, you’ve got to start thinking about all the ingredients and how are you going to put them together. Layer upon layer upon there until you make your very delicious white chocolate cheese cake with whatever it is that you get upon the side of it.
Anyway, it’s just a short one for hopefully you got an idea of what I’m trying to get across. Hopefully got some value from this. Make sure that you get all your ingredients together, you get your story together, you get your copyright, you get your visual right. You get the value that you’re giving, right? And you’ll be on tour winner with your content until tomorrow. Thank you very much for watching and consuming this piece of content, and if you are off to go celebrate the day now, enjoy your coffee and then probably your big piece of white chocolate cheese cake. I might have to make a white chocolate cheesecake. Now I need to learn how to make a white chocolate cheese cake first. Anyway, see you tomorrow. Bye.
(The following is a rough draft of the below video)
Now. Then how the devil are you. Well, excellent too. Thank you very much for asking or welcome to another video ad. Today is all about Shrove Tuesday because obviously it’s pancake day making pancakes. We all know why we do it. We’re claiming the fridge of all the crap so that we can do well for lent unless of course you’re like me and you’re giving nothing up for the next 40 days cause I’m perfect. Anyway, moving on. I wanted to talk to you about a piece of content that really ties well into Shrove Tuesday and pancake day and this is the kind of stuff you need to be thinking about potentially doing with your brand and your business as well. Who remembers here? If you’re of a certain age, we’ll do the TV adverts for our little plastic lemon friends, CIF lemons. Do you remember the advert? In fact, a lot of people still call pancake day this because of this particular Advair Jif lemon day. Have a check out of this
Don’t forget the pancakes on Jiff lemon Danny, so they have it.
There was an advert for a little, a little orange lemon, no, a little yellow lemon with lemon juice in there that caused people to call pancake day Jif lemon day. And so I want you to think about content for your brand in the same way as they were thinking about pancake day for Jif lemons. How can you tie your content into voice happening on a specific day in the year, what events are happening throughout the year? This is why I do all these daily videos, this daily content that goes on podcasts and on memes and non video because it’s all connected to daily events that people are searching for on a regular basis. So when they’re searching for it, there’s a chance they might come across your content as well and get some real value from it. So I want you to start thinking about what daily events are happening.
I’ve got to put some links to uh, calendars that I use. I’ll put them down in the section below so you can go check those out. But look for events that are tying your business into different things. Few years ago, I was working with somebody who was a leadership coach. I mean went through their entire year’s marketing. And then we got to the very end and they asked, when should I start? And the honest answer was the next day if possible because the next day was may the fourth star Wars day, if you know what I’m talking about. So star Wars day on may the fourth and they were a bit confused. And I said, well, I want you to write a blog about how the architect of the death star missed the weakness of the death star because daft ADA was a crappy boss. And that’s how you need to start thinking about your content.
How can you tie different things back into your business so that it actually really works for you? So could you have done something with national Tati a day or national dog biscuit day or like two day Schwab Tuesday or like tomorrow’s national day. So take a look at the calendar, see what you can tie your content back into. And if you’re not willing to do like daily content like I’m currently doing, well, why don’t I do weekly content? That is the ideal way to start. You start off with one piece of content and you can make that into lots of different things like I mentioned on national tortilla day, and the most important thing is, is you’re making content on one subject matter. So you’re not Scattergood in your approach with your marketing. So try and enjoy your pancake day, your Jeff lemon day, and as you do, just remember, you go look at some calendars, you’re going to get some content ideas together, and you can put a plan together so that you know what you’re talking about week on week, month on month, year on year. Start making that content and start making it work harder for you. But most importantly, tie back into events that are happening because that will really make that content a little bit more easier for you to make and also easier for people to find if they’re searching for it until tomorrow. Thanks for watching. See you then. Bye.
(The following is a rough transcript of the below video)
Now then, how the devil are you? Well, excellent. Me too. Thank you very much for asking. Welcome to this Sunday video. Thank you for consuming this. And so if you didn’t already know, today is national dog biscuit. Why is there a day for national thought biscuits? I’ve no idea. But obviously it is a day to spend time with friends, family, whether your friends and family are human or are fairly little friends and you’re gonna give them loads of dog biscuits as treats today because it isn’t national dog biscuit day. Uh, but that said, even though you’re going to be spending time with friends, family, fairy friends, all that kind of stuff, just don’t forget the audience behind the lens as well. Verse people who consume your content on a daily basis and those who can’t consume your content on a daily basis. Because let’s remember, social media doesn’t work a five day week it is on seven days a week, 24 hours a day, 365 days a year, a platform, and if you’re not using it on all of those days as a chance, you’re potentially missing out and talking to a new customer because especially on a weekend, not everybody can use social media on a week date. Sometimes the bosses won’t let them do it. That’s why we suggest that people actually when they create video content, have subtitles so that when the boss is in the office and you still want to watch the video content, you can, you don’t have to listen to it. You can actually watch it with subtitles and read what the person says exactly. So don’t forget on a weekend there is a potential of new people consuming content because everybody can be online during the week. So those new people are going to pop onto social media and consume content in this area of expertise that you’re in because are looking for that help and your competitors are putting stuff out on a Saturday and Sunday and you’re not.
So what’s going to happen? You competitors are going to get them as raving fans and as potential new customers and you’re not. However, that’s easily remedied. Start posting on a weekend. I’m not saying you have to create loads and loads of content for a weekend by I am saying you need to spend a little bit of time to saying hello, having a chat with them. Maybe even just make weekends about having fun and not necessarily consuming loads and loads of value-driven content and those statistics, but you could make it about taking part of the poll or maybe having a quiz about the content you’ve been posting for the week and see if people can answer the questions on it. It gives them a chance as well to go back and consume that content and maybe get the questions right. All that kind of stuff. Anyway, hopefully, you’ve got some value from this. The value is that, don’t forget there was a brand new audience on a weekend consuming content, so make sure you’re making content for them to consume. In the meantime, go off, have some fun with your fairy friends and give them a biscuit from me on national bumpy skin day and until tomorrow, have a good un’ bye.
(The following is a rough transcript of the video below)
Now. Then how the devil are you? Well, excellent. Me too. Thank you very much for asking. Today is national even easy for me to say tortilla chip day a day for eating tortilla chips So let’s have a look at how that might even potentially tie into social media. I have no idea right now
the social media podcast with Simon Scholes tips, hints and great content ideas.
Then this is going to be a really, really, really, really distant cousin to tortilla chip day. But anyway, hopefully you’re well I’m Simon Scholes, founder and creative director of perception studios, the award-winning visual marketing agency based in the UK. How brands and businesses make content that helps them stand out on their social media. And as always, I’m here to help you with your social media, trying to give you ideas of things that you can do for free yourself and today being national tortilla chip day. And I thought, well the obvious one here is toppings. stay with me here, stick with me and I’m going to take you through what you could be doing with your content from one single piece of content. So when you have your tortilla chip, your single piece of content, then you add lots and lots of things on top to make it even more appealing and so you could do that kind of thing with your social media. I know, stick with me, stick with me. Don’t go anywhere. Basically what I’m saying is once you’ve made one piece of content, make that piece of content work harder for your by layering it with lots of other pieces of content made from that one piece of content.
One of the things that most people struggle with coming to social media and how to create content for each of the different channels is time to make that content. So if you can make one piece of content work harder for you, then you’re onto a bit of a winner. This is why I came up with how to 9 x your social media in the first place because so many people were struggling to make content. So how about making it easier for them, giving them an opportunity to do something that they all can do and then creating content from that. So whether you’re a writer, you could blog whether you are photography, you could take pictures, whether you are somebody who feels to have a good voice, you could do a podcast or whether you feel your ground camera, you could do a video, but all those things can be the base pedal, the base point for making more content from them. So if you make an any of those things, then you could think about actually what could you do with that content that you could make other stuff from. So if you do a blog, if you’re brilliant at writing, then you could use apps like lumen5 who will artificially, intelligently look at the content from the blog and make a video from it with
Royalty-free photos or relative free videos. Or you could use other apps. I did the same kind of thing. Or you could maybe if you have the photography, you’ve got your photos, you could take your photos and make a video out of those giving hints or tips away of how you got those particular photos and maybe got the lighting correct and all that kind of stuff. And if you do have a great voice, do you do a podcast?
You could turn that podcast into a video and then that video into short form content and then you could actually get it transcribed intended to blog. This is something I did recently,rather than actually writing blogs, I’ve been game the podcasts or the videos that I do on a daily basis actually transcribed by rev.com and they have a brand new service where they do a rough edit So it’s not perfect for 50 cents for about five minutes worth of audio, which is brilliant. It’s like 10 cents a minute, which is just great
So then you’ve got a blog as well,so there are lots of different things you can do, but what you’re basically saying is layer upon layer upon layer upon last.So if you’re good at making one a particular thing that you use, have a particular thing and create other content with it, there is no point in just doing one thing and just posting it one place. Absolutely. Put your effort into one particular social media channel where your audience says book, don’t forget the other social media channels.
So 80 90% of your effort into that one particular channel that your audience says, but don’t forget, 10% is still leftover for you to still talk to your audience, other channels, other potential channels because there’s a chance somebody else might see it on Twitter If your channels linked in or on Facebook or on Instagram or Snapchat or on TikTok Or on YouTube. So think about your content and what you could do to actually repurpose your content, make it work harder for you so that you have more content to work with every single day. Well, every single day. Hopefully, you got some value from this.
It’s a little bit in and though it’s a little bit of a confusing one, but basically just make your content work harder for you. Just actually start doing more with it than just if it is a photograph just posting it in one place. If it is a podcast just sticking out as a podcast, people want to consume content in other ways. They don’t want the friction of having to go to a channel that they wouldn’t normally use, so you’re best off speaking to them where they potentially are going to be. Okay. Thanks ever so much for listening.
As always, if you’re brand new, please do leave, maybe a rating or a comment or something along those lines.
That would be amazing and if you are not subscribed, make sure you hit subscribe and if you are subscribed, make sure you let other people know about the container and the videos and stuff like that.I do on a daily basis to help get funny and makes sure people are able to work on both social media and understand what they can do themselves for free. Until next time, thank you very much for watching and that. Yeah, Have a good un’. This was a
Perception studios production.
(The following is a rough transcript of the below video)
Now then how the devil are you? Well, excellent. Me too. Thank you very much for asking. Thank you very much for joining me on national sticky bond day. Who would not want to celebrate that day. Yeah, exactly. And an as always, I want to try and tie this back into your content, your brand, your business, use social media. And uh, I thought I would tie this one into LinkedIn because something I’ve been getting a lot of lately is people sending me requests to connect and either in their request, they’re sending to me, or the minute that I press accept on the request to connect, they’re sending me a sales message on the DMS. What are you thinking? (more…)
(The following is a transcript of the below video)
Now. Then how the devil are you? Excellent. Me too. Thank you very much for asking. I’m Simon Scholes, founder and creative director of perception studios, the award winning visual marketing agency and as always on a daily basis and wanted to talk to you about some of the stuff that you can do yourselves for free or potentially with a small cost attached, which is what today is all about because I’m going to tat to you about the fact that it is national tug of war day and on a day like today where it’s raining and horrible outside, the last thing you want to be doing is playing a tug of war, but on a daily basis, especially if you work in marketing in your brand or in your business right now, and you have this tug of war between whether you should spend money on social media or not really bother. (more…)
(The following is a transcript of the below video)
Now. Then how the devil I you. Well, excellent. Me too. Thank you very much for asking. Welcome to another national day. Today if you didn’t already know is national kindness day, do a random act of kindness for a stranger and a yay, you’re helping them out. So lots of people doing lots of different things. In fact today I’ve been to Starbucks and paid for the next person, Starbucks without them knowing, so then they get a free coffee. That was my, or one of my random acts of kindness today. So I want to ask you a question on social media. What do you do as a random act of kindness every single day? I try to give them value for free and this is something that kind of you should be looking to do as well, no matter what business is you are in. I spoke about this the other day as well as so many people get caught up in social media and needing a return on investment, but they forget about the fact that social media is about being social and about giving something back to the community that is out there or potentially even the community that you’ve already built. (more…)
(The following is a transcript of the below video)
Now. Then how the devil are you. Well, excellent. Me too. Thank you very much for asking. So then it’s a quick video today. It’d been a Sunday and I want some time with my family. However, as today is do a grouch a favour day. I felt this was an ideal opportunity to discuss. One thing with you that I know is quite high on most people’s list and that is why they don’t press publish on quite a lot of their content. They don’t actually even start doing the content in the first place. It’s because we’re afraid of what other people might say. We’re afraid of trolls. Everyone’s favourite thing because you get these idiots keyboard warriors who go, you’re rubbish and they type it all out and they post it on your content and then you feel bad about it. Now the fact of the matter is I’m in a fortunate position doing what I’ve done over the years working in TV, working in radio. (more…)
(The following is a transcript taken from a video about the subject, see below)
Now. Then how the devil are you. Well, excellent. Me too. Thank you very much for asking. Welcome to another video. Today is world radio day. Now obviously I have a very fond affinity with radio. It’s where I started my career. I was working in radio stations as a producer, as a tack up, ended up being a presenter that were running radio stations and all sorts of stuff. So I have a big affinity towards radio and audio in particular and which is why I want to talk to you about what I want to talk to you about today, which is the power of audio for your brand and your business. So if you’re not already doing this, I think this is probably one of the most powerful tools for Brandon business at the moment because it’s the one that has the least friction. All of the forms of content take time and energy to actually consume them. (more…)
(The following is a transcript from the below video)
Now then, how the devil are you?
Well, excellent, me too thank you very much for asking. Welcome to another video.
Today’s video all about what today’s national day is, which is a safer internet day. There’s a lot of stuff today in the news about off com in the UK. Hopefully gonna regulate or try to regulate things like the internet, make it safer for people to use, uh, go head-on with people who are like trolling, bullying causing harassment, racial prejudice, all that kind of stuff. Hey, something, I’m completely for 100% making the internet safer place for kids to use is like tantamount really for everybody because obviously what kind of world are they going to grow up and they’re not going to grow up in a world where technology didn’t exist like it didn’t for us. They’re going to grow up in a world where things like what I’m filming on right now, my iPhone 11, I can not be obsolete and there’s going to be something so much more powerful, so much better available for them to use on the platforms they’ll be using on that piece of care. (more…)
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