I WANT TO GROW QUICKLY
It’s something I hear a lot from people when it comes to starting on their journey of social media. Growing quickly isn’t easy, and certainly not if you’re looking for meaningful metrics on each of your channels. However, you could get your brand in front of a new audience easily with simple collaborations.
What’s collaboration ?
Great question, and it’s an easy one to answer. This is your opportunity to work with someone else in your field, or from outside of it to create content that could appeal to both your audiences, and it can be done across every single form of content you should be creating. That content then introduced you both to a completely new audience and if they find value in what you talk about they’ll also become your raving fan too.
This is a chance to mutually write a piece of content on a specific subject matter. This would usually work better with someone in the same field of work as you, and someone you have a good relationship with already. That way you can meet, or skype etc. and chat through the concept of the blog itself.
I.E. You’re both accountants, and you’re writing a piece entitled “The 10 things you thought you could claim for, but you can’t”. You each write 5 of them and then check over each other’s work.
Once you’ve got the completed blog, this needs to go on just one of the sites rather than both, as Google isn’t a big fan of duplicated content on different sites, so this way you can write two pieces together (one for each site) The idea is your audience will be introduced to a new creator, and his or her audience will be introduced to you when they push the content on their social media channels.
This is a brilliant way to collaborate with other creators. When you’re doing a Facebook Live video on your mobile, you have an option to invite someone in for an interview, this is a great chance to sit down and find out about someone else, how their business works, perhaps ties into your business. Once you’ve completed the facebook live you’ve got the option to also re-purpose this video just like you can do with your content now.
I.E. Short-form video (1-minute chunks taken from the interview for other social channels), take the audio off the facebook live to create an interview based podcast.
You could create a specific podcast with interviews. The way I do this is on Skype using an excellent piece of software called ECAMM. It can record the audio from your Skype interviews so you have an MP3 copy of the call to edit using your software of choice and put out as a podcast.
This can be published online to sites such as SoundCloud or Spreaker.
How do I find people
I’ve spoken about this in previous blogs and facebook live videos I’ve done. One of, if not the most underutilised tool on social media is SEARCH. Every single social channel has an opportunity for you to search for people. You could search for people in your sector to interview and reach out, you could use search to find people who’ve done something similar in the past to what you do and speak to them, or even speak to other local businesses and start a conversation. The point is, use search and DM’s as a touch point, start a conversation and then reach out, would you be interested in being on my podcast, or even better, find people doing podcasts already and offer to be interviewed for their podcast if they’d be interested. DON’T WAIT FOR PEOPLE TO COME TO YOU, you have to get off your butt and start reaching out and making those connections. My recent podcast with Sonny Tee spoke about this in the format of influencer marketing, but, it could be implemented to being on a person’s podcast or facebook live too.
So, now you’ve got the tools and the ideas, all you need to do is start reaching out to the right people and asking if they’d like to collaborate with you. Do it on a regular basis, my interview podcast goes out every single Friday and is an opportunity to talk to a brand new audience every single time. So get yours into a schedule and people will tune in to see or read, or hear the content.