ADVENT DAY 1 – PERFECTION

ADVENT TIPS

So, over the next 24 days I’m going to be creating daily content to help you with your content creation, and get you to a stage where you arrive in 2019 prepared to totally knock your social media content out of the park.

So, the main point of todays blog is that too many people worry about creating PERFECT content.

(more…)

MY AUDIENCE ISN’T ON SOCIAL MEDIA

BUT, MY AUDIENCE ISN’T ON SOCIAL MEDIA

The words I hear so often when it comes to creating content for going online.  I often speak about using all social media platforms for content to remove the friction for your potential audience and most recently spoke at a networking event and was approached by a few businesses afterwards who insisted their customers are not using social media, so I thought this blog was due to go through each of the most popular social media channels and the audiences they have.

(more…)

COLLABORATION

I WANT TO GROW QUICKLY

It’s something I hear a lot from people when it comes to starting on their journey of social media. Growing quickly isn’t easy, and certainly not if you’re looking for meaningful metrics on each of your channels.  However, you could get your brand in front of a new audience easily with simple collaborations.

(more…)

INFLUENCER MARKETING

WHAT IS INFLUENCER MARKETING?

It’s one of the biggest buzz phrases right now in business, especially for those people in the B to C marketing.  To have your product being used by the likes of Zoella, KSI, Jake Paul, Casey Neistat and many many others can give your brand the positive uplift it may well need, BUT, it doesn’t come cheap.  So how can you be sure you’re using the right influencers for your brand?

(more…)

Can You Make Us A Viral Video

I WANT YOU TO MAKE ME A VIRAL VIDEO

Flat design talking about digital marketing as text “Viral” on desktop.Vector Illustration

When I speak to brands and businesses about a video, viral is usually one of the main things people want from a piece of content.  In fact, the term seems to have exploded in the last 12 months or so.

The honest answer to anyone is, there is no magic formula for making a piece of content go viral.  You could make the most polished piece of content and it is seen by nobody, and then film yourself on your phone talking while you walk and it goes crazy on views.

(more…)

I WORK SO HARD

I’M ALREADY WORKING HARD, 8 HOURS A DAY

working hardOh boy, oh boy, this is something I hear a lot from people when I speak to them about their social content and chat about my process of:

Write A Blog

Bullet Point It

Do A Live Video

Re-Purpose the live video into multiple pieces of content that allow your followers to digest your content in their own way i.e. short form video, podcast, short-form audio, memes, etc. etc.

(more…)

Where Should I Stick It?

I don’t know where to put my content!!!

The words I hear so often from small businesses around the UK. Social media is a massive world, and we’re spoilt for choice with the number of outlets we can distribute too.  However, this massive number of outlets also makes it feel like social media has now become a science, and we don’t know how to approach it, and even more so, where to put our messages. (more…)

Do You Want More Time, Why You Should Be Podcasting?

PODCASTING

Hi, I’m Simon Scholes, former radio and tv presenter, and the founder of Perception Studios visual marketing agency.  Just lately, something I’ve been pushing hard with both clients and also in my talks is podcasting, and the questions I’m always being asked afterward is, but, why should I podcast, and, but won’t this take me a long time to do? (more…)

Patience Is The Key

So, how much patience do you have?

Hi, I’m Simon Scholes, founder of Perception Studios, and I’m a former radio and tv presenter and without a lot of patience, I certainly wouldn’t be able to say that.  I spent years, getting knocked back, learning, getting knocked back again, learning more, until one day I succeeded. I was offered radio work, did live television and had a lot of fun in the process.

(more…)

What’s Stopping You Doing A Live Video?

WHAT’S STOPPING YOU DOING A LIVE VIDEO?

I speak to 100’s of people every single month, and one question I ask everyone is, have you ever done a live video? Almost 80% of the people I ask haven’t ever done a live video or did it once and it didn’t bring them any business so they’ve not done it again.

(more…)

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close