Jif Lemon Day

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Now. Then how the devil are you. Well, excellent too. Thank you very much for asking or welcome to another video ad. Today is all about Shrove Tuesday because obviously it’s pancake day making pancakes. We all know why we do it. We’re claiming the fridge of all the crap so that we can do well for lent unless of course you’re like me and you’re giving nothing up for the next 40 days cause I’m perfect. Anyway, moving on. I wanted to talk to you about a piece of content that really ties well into Shrove Tuesday and pancake day and this is the kind of stuff you need to be thinking about potentially doing with your brand and your business as well. Who remembers here? If you’re of a certain age, we’ll do the TV adverts for our little plastic lemon friends, CIF lemons. Do you remember the advert? In fact, a lot of people still call pancake day this because of this particular Advair Jif lemon day. Have a check out of this

[inaudible].

Don’t forget the pancakes on Jiff lemon Danny, so they have it.

There was an advert for a little, a little orange lemon, no, a little yellow lemon with lemon juice in there that caused people to call pancake day Jif lemon day. And so I want you to think about content for your brand in the same way as they were thinking about pancake day for Jif lemons. How can you tie your content into voice happening on a specific day in the year, what events are happening throughout the year? This is why I do all these daily videos, this daily content that goes on podcasts and on memes and non video because it’s all connected to daily events that people are searching for on a regular basis. So when they’re searching for it, there’s a chance they might come across your content as well and get some real value from it. So I want you to start thinking about what daily events are happening.

I’ve got to put some links to uh, calendars that I use. I’ll put them down in the section below so you can go check those out. But look for events that are tying your business into different things. Few years ago, I was working with somebody who was a leadership coach. I mean went through their entire year’s marketing. And then we got to the very end and they asked, when should I start? And the honest answer was the next day if possible because the next day was may the fourth star Wars day, if you know what I’m talking about. So star Wars day on may the fourth and they were a bit confused. And I said, well, I want you to write a blog about how the architect of the death star missed the weakness of the death star because daft ADA was a crappy boss. And that’s how you need to start thinking about your content.

How can you tie different things back into your business so that it actually really works for you? So could you have done something with national Tati a day or national dog biscuit day or like two day Schwab Tuesday or like tomorrow’s national day. So take a look at the calendar, see what you can tie your content back into. And if you’re not willing to do like daily content like I’m currently doing, well, why don’t I do weekly content? That is the ideal way to start. You start off with one piece of content and you can make that into lots of different things like I mentioned on national tortilla day, and the most important thing is, is you’re making content on one subject matter. So you’re not Scattergood in your approach with your marketing. So try and enjoy your pancake day, your Jeff lemon day, and as you do, just remember, you go look at some calendars, you’re going to get some content ideas together, and you can put a plan together so that you know what you’re talking about week on week, month on month, year on year. Start making that content and start making it work harder for you. But most importantly, tie back into events that are happening because that will really make that content a little bit more easier for you to make and also easier for people to find if they’re searching for it until tomorrow. Thanks for watching. See you then. Bye.

Sticky Bun Day

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Now then how the devil are you? Well, excellent. Me too. Thank you very much for asking. Thank you very much for joining me on national sticky bond day. Who would not want to celebrate that day. Yeah, exactly. And an as always, I want to try and tie this back into your content, your brand, your business, use social media. And uh, I thought I would tie this one into LinkedIn because something I’ve been getting a lot of lately is people sending me requests to connect and either in their request, they’re sending to me, or the minute that I press accept on the request to connect, they’re sending me a sales message on the DMS. What are you thinking?
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Tug Of War Day

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Now. Then how the devil are you? Excellent. Me too. Thank you very much for asking. I’m Simon Scholes, founder and creative director of perception studios, the award winning visual marketing agency and as always on a daily basis and wanted to talk to you about some of the stuff that you can do yourselves for free or potentially with a small cost attached, which is what today is all about because I’m going to tat to you about the fact that it is national tug of war day and on a day like today where it’s raining and horrible outside, the last thing you want to be doing is playing a tug of war, but on a daily basis, especially if you work in marketing in your brand or in your business right now, and you have this tug of war between whether you should spend money on social media or not really bother.
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Random Acts Of Kindness

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Now. Then how the devil I you. Well, excellent. Me too. Thank you very much for asking. Welcome to another national day. Today if you didn’t already know is national kindness day, do a random act of kindness for a stranger and a yay, you’re helping them out. So lots of people doing lots of different things. In fact today I’ve been to Starbucks and paid for the next person, Starbucks without them knowing, so then they get a free coffee. That was my, or one of my random acts of kindness today. So I want to ask you a question on social media. What do you do as a random act of kindness every single day? I try to give them value for free and this is something that kind of you should be looking to do as well, no matter what business is you are in. I spoke about this the other day as well as so many people get caught up in social media and needing a return on investment, but they forget about the fact that social media is about being social and about giving something back to the community that is out there or potentially even the community that you’ve already built.
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Do A Grouch A Favour

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Now. Then how the devil are you. Well, excellent. Me too. Thank you very much for asking. So then it’s a quick video today. It’d been a Sunday and I want some time with my family. However, as today is do a grouch a favour day. I felt this was an ideal opportunity to discuss. One thing with you that I know is quite high on most people’s list and that is why they don’t press publish on quite a lot of their content. They don’t actually even start doing the content in the first place. It’s because we’re afraid of what other people might say. We’re afraid of trolls. Everyone’s favourite thing because you get these idiots keyboard warriors who go, you’re rubbish and they type it all out and they post it on your content and then you feel bad about it. Now the fact of the matter is I’m in a fortunate position doing what I’ve done over the years working in TV, working in radio.
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SALES ISN’T A DIRTY WORD

SALES….IT’S NOT A DIRTY WORD

When did you last do paid selling on social media and how did it go?

We all know sales and marketing are pretty much ongoing tasks. So have you ever tried to combine the two with paid for advertising on social media?

I always preach about giving value and not selling, but, that’s when you’re on social media to be social. How about when you make prime content specific to putting budget behind it to advertise and sell your products?

What did you last create and do for this with your brand, and did you have enough raving fans see the content and share it to make a difference to your sales?

You see, value is essential in both types of content, but, if you do put money behind it you could grow your audience of raving fans and not only that potentially find customers if you’re leading them into your funnel correctly with your paid for content.

We’re always happy to chat about content and helping get you on track with your funnel marketing. Just drop us a line to speak about where you need help [email protected]

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So, SEO, we’ve all heard of it, but do you really understand it. Firstly, if you don’t understand it, it means search engine optimisation.

SEO is really important for marketers, but obviously we’re not all SEO experts, yours truly included. So here are some simple tips to try and work too on your blogs, and if you want more advice, google is an excellent tool. (more…)