Sticky Bun Day

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Now then how the devil are you? Well, excellent. Me too. Thank you very much for asking. Thank you very much for joining me on national sticky bond day. Who would not want to celebrate that day. Yeah, exactly. And an as always, I want to try and tie this back into your content, your brand, your business, use social media. And uh, I thought I would tie this one into LinkedIn because something I’ve been getting a lot of lately is people sending me requests to connect and either in their request, they’re sending to me, or the minute that I press accept on the request to connect, they’re sending me a sales message on the DMS. What are you thinking?
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Tug Of War Day

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Now. Then how the devil are you? Excellent. Me too. Thank you very much for asking. I’m Simon Scholes, founder and creative director of perception studios, the award winning visual marketing agency and as always on a daily basis and wanted to talk to you about some of the stuff that you can do yourselves for free or potentially with a small cost attached, which is what today is all about because I’m going to tat to you about the fact that it is national tug of war day and on a day like today where it’s raining and horrible outside, the last thing you want to be doing is playing a tug of war, but on a daily basis, especially if you work in marketing in your brand or in your business right now, and you have this tug of war between whether you should spend money on social media or not really bother.
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Random Acts Of Kindness

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Now. Then how the devil I you. Well, excellent. Me too. Thank you very much for asking. Welcome to another national day. Today if you didn’t already know is national kindness day, do a random act of kindness for a stranger and a yay, you’re helping them out. So lots of people doing lots of different things. In fact today I’ve been to Starbucks and paid for the next person, Starbucks without them knowing, so then they get a free coffee. That was my, or one of my random acts of kindness today. So I want to ask you a question on social media. What do you do as a random act of kindness every single day? I try to give them value for free and this is something that kind of you should be looking to do as well, no matter what business is you are in. I spoke about this the other day as well as so many people get caught up in social media and needing a return on investment, but they forget about the fact that social media is about being social and about giving something back to the community that is out there or potentially even the community that you’ve already built.
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Do A Grouch A Favour

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Now. Then how the devil are you. Well, excellent. Me too. Thank you very much for asking. So then it’s a quick video today. It’d been a Sunday and I want some time with my family. However, as today is do a grouch a favour day. I felt this was an ideal opportunity to discuss. One thing with you that I know is quite high on most people’s list and that is why they don’t press publish on quite a lot of their content. They don’t actually even start doing the content in the first place. It’s because we’re afraid of what other people might say. We’re afraid of trolls. Everyone’s favourite thing because you get these idiots keyboard warriors who go, you’re rubbish and they type it all out and they post it on your content and then you feel bad about it. Now the fact of the matter is I’m in a fortunate position doing what I’ve done over the years working in TV, working in radio.
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SALES ISN’T A DIRTY WORD

SALES….IT’S NOT A DIRTY WORD

When did you last do paid selling on social media and how did it go?

We all know sales and marketing are pretty much ongoing tasks. So have you ever tried to combine the two with paid for advertising on social media?

I always preach about giving value and not selling, but, that’s when you’re on social media to be social. How about when you make prime content specific to putting budget behind it to advertise and sell your products?

What did you last create and do for this with your brand, and did you have enough raving fans see the content and share it to make a difference to your sales?

You see, value is essential in both types of content, but, if you do put money behind it you could grow your audience of raving fans and not only that potentially find customers if you’re leading them into your funnel correctly with your paid for content.

We’re always happy to chat about content and helping get you on track with your funnel marketing. Just drop us a line to speak about where you need help [email protected]

ADVENT TIP 10 – POSTIT NOTES ARE YOUR FRIEND

STICKY NOTES ARE AWESOME

One of the major problems for a lot of people when they go live using a phone, tablet or even a webcam is where to look. As I said yesterday, connecting with the audience by speaking into the lens is imperative, however it’s not always that easy. (more…)

ADVENT TIP 7 – THE 5P’S

THE 5P’S

So, our next advent tip is my 5P’S……Preparation prevents piss poor performance. (more…)

ADVENT TIP 5 – HOW TO GET YOUR BLOG SEO RIGHT

Getting My Blog SEO Right

 

So, SEO, we’ve all heard of it, but do you really understand it. Firstly, if you don’t understand it, it means search engine optimisation.

SEO is really important for marketers, but obviously we’re not all SEO experts, yours truly included. So here are some simple tips to try and work too on your blogs, and if you want more advice, google is an excellent tool. (more…)

ADVENT DAY 1 – PERFECTION

ADVENT TIPS

So, over the next 24 days I’m going to be creating daily content to help you with your content creation, and get you to a stage where you arrive in 2019 prepared to totally knock your social media content out of the park.

So, the main point of todays blog is that too many people worry about creating PERFECT content.

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