ADVENT TIP 13 – WHERE ARE YOU GOING TO STICK THEM?

REMOVE THE FRICTION

So, you’ve downloaded your live video, you’ve got your subtitles ready to go, you’ve got a whole heap of great short edits to make the content easier to digest on different platforms…..So where you put your content?

Well, the simple answer is everywhere. You want to build an audience of raving fans, so, get that content out there to find them. It may be a little time consuming uploading to multiple platforms, but, trust me, it’ll be worth it. Build those raving fans wherever you can, and in time, watch them become more and more dedicated to your value content and start to share it with people they know would benefit from it, so your audience will grow and grow.

Beware, when using your caption file on the videos, linkedin WILL NOT let you add captions after you’ve uploaded your video, it has to be done during the upload process, so make sure you’ve got them to hand so you can add them at the same time

As always, you know where I am if you need to ask any questions or need further help [email protected]

ADVENT TIP 10 – POSTIT NOTES ARE YOUR FRIEND

STICKY NOTES ARE AWESOME

One of the major problems for a lot of people when they go live using a phone, tablet or even a webcam is where to look. As I said yesterday, connecting with the audience by speaking into the lens is imperative, however it’s not always that easy. (more…)

ADVENT TIP 5 – HOW TO GET YOUR BLOG SEO RIGHT

Getting My Blog SEO Right

 

So, SEO, we’ve all heard of it, but do you really understand it. Firstly, if you don’t understand it, it means search engine optimisation.

SEO is really important for marketers, but obviously we’re not all SEO experts, yours truly included. So here are some simple tips to try and work too on your blogs, and if you want more advice, google is an excellent tool. (more…)

ADVENT DAY 1 – PERFECTION

ADVENT TIPS

So, over the next 24 days I’m going to be creating daily content to help you with your content creation, and get you to a stage where you arrive in 2019 prepared to totally knock your social media content out of the park.

So, the main point of todays blog is that too many people worry about creating PERFECT content.

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DO YOU PIN THE IMPORTANT STUFF?

Sometimes we come out with a true moment of inspiration when we’re on social media.  That piece of content that really resonates with our audience, and we want as many people as possible who visit our page, feed, subscriptions etc. to be able to consume that message too, especially if it give a lot of value.

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5 TIPS TO GET PEOPLE SHARING YOUR CONTENT

So, you’ve just logged into your social media platform of choice, and you’re waiting for that front page to load up and tell you how many thumbs up, hearts, likes etc. etc. your content has got from your current group of raving fans. As much as we shouldn’t, we all care a little about vanity metrics, and want our audience to appreciate the value we’re giving them in our social media content.

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COLLABORATION

I WANT TO GROW QUICKLY

It’s something I hear a lot from people when it comes to starting on their journey of social media. Growing quickly isn’t easy, and certainly not if you’re looking for meaningful metrics on each of your channels.  However, you could get your brand in front of a new audience easily with simple collaborations.

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INFLUENCER MARKETING

WHAT IS INFLUENCER MARKETING?

It’s one of the biggest buzz phrases right now in business, especially for those people in the B to C marketing.  To have your product being used by the likes of Zoella, KSI, Jake Paul, Casey Neistat and many many others can give your brand the positive uplift it may well need, BUT, it doesn’t come cheap.  So how can you be sure you’re using the right influencers for your brand?

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Start Using Search

HOW CAN I FIND POTENTIAL CUSTOMERS ON SOCIAL MEDIA

So, what is one of the most underutilised tools on social media?

I spend a lot of my time talking to brands and businesses about the importance of using SOCIAL MEDIA for what it’s designed for……being SOCIAL.  Sitting and talking to people, answering questions of those people who’re struggling with things in your area of expertise, giving value and creating a new raving fan in the process.

 

However, how do you go about finding these people?

 

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