STOP CHASING PERFECTION

So many of us sit down, ready to post something on social media but the picture we want to use is just not quite right, the audio doesn’t sound like we’d like it too, the video we want to use isn’t PERFECT.

You have got to stop chasing perfection with your daily content. The important part of daily content is the value you’re giving your audience, it’s not about the perfect lighting. Don’t get me wrong it’s nice now and again to post something that looks nice, but, it’s not the be-all and end-all for your content.

Remember…..if you’re not communicating then nobody can hear what you’ve got to say, and it could be the most important information they’ll ever consume for their business and make them want to be a customer of yours.

The only thing I need to be perfect day to day for me is my coffee.

So, next time you’re creating content, don’t panic about the imperfect edit, the dodgy masked line in a photo / meme, the slight clip on some audio, just remember, if you don’t put it out at all, then you’re never going to grow your audience of raving fans on social media…..and let’s not forget, we all want attention, and social media and the mobile phone is where that attention is at.

DON’T OVERTHINK YOUR CONTENT

How much content are you currently creating?

Overthinking our content is one of the main reasons I speak about not reaching for perfection. The reason being is, I’ve been speaking to a huge amount of people and businesses that are 100% hung up on putting out the perfect piece of content.

The biggest issue with this is, they never quite achieve the perfect piece of content and so therefor procrastinate the days away trying to make what they’ve created right in their eyes. What they forget is that if they’re not communicating at all, nobody can hear or see the value you’ve got to give to them.

Now, this isn’t an easy thing to overcome, but, you have to get to a point where you’re happy to put out content taken from your weekly blogs.

The idea of perfection is also a good reason why I direct people to do Live video content over and above recording it. If you sit constantly recording on your mobile phone, then the chances are you’ll never actually put any content out as you’ll just keep recording it and deleting it. However, if you sit down and do a live piece of content, you’ve got no opportunity to press stop and start again…..you’re in the middle of a live broadcast with a possible audience watching that content, so you crack on. You stumble over something you’re saying, you repeat it clearly and move on. It’s a fantastic way to overcome the fear of perfect content when it comes to video.

So, stop worrying about perfect, certainly, don’t worry about what others may or may not be saying. Do worry about the value you’re giving, the story you’re telling and trust me, your audience will love you for it. I just want to see you start making content for your brand and business.

RELATIONSHIPS

PINCH PUNCH, FIRST OF THE MONTH

 

Welcome to February 1st, 2019.  As we all know, February is the month of love, Valentines day is just 14 days away, and it got me thinking about RELATIONSHIPS on social media.

So many people I speak to in businesses or building their own personal brand spend their time thinking things are going to happen quickly with their social media channels.

The age of putting out a single tweet and getting loads of work from that tweet are sadly long gone, most social media channels are hugely cannibalised by people giving little to know value, mostly selling and all shouting at the same volume. So the question is, how do you make sure your message is heard, but most importantly, digested as well.

Social media channels are hugely saturated, and messages on each platform are lasting shorter and shorter amounts of time in peoples feeds :

BLOG – 2 YEARS

PINTEREST – 4 MONTHS

YOUTUBE – 20 DAYS

LINKEDIN – 24 HOURS

INSTAGRAM – 8 HOURS

FACEBOOK – 2 HOURS

TWITTER – 5 MINUTES

Obviously, as a one person business, or small team business it’s not going to be easy to keep up with these timings and making content often enough to stay in peoples feeds, but, if you can start to make this process easier for yourselves then that’s a great way of helping to build those relationships

So, over the month of February, I’ll be giving tips on relationships and how you can build strong raving fans of your content rather than people who see it but don’t consume it as you get lost in the throng.

In the meantime, if you want to ask me any questions drop me an email on [email protected]  or you can book in for a 1-2-1 with me on the following link to discuss through one of your social channels and getting the best from it for you.

ADVENT TIP 15 – HOW IMPORTANT IS SEO ON MY VIDEO?

HOW IMPORTANT IS SEO ON A VIDEO?

You’ve uploaded your live video to multiple channels, so, thew question is, how important is getting your description and tagging right? Well, it’s massively important, without this being done right, your content is likely to blend into everything else everyone is putting out.

However, have a bespoke thumbnail with your video title on it, along with an eye catching video title in the first place you’re already onto a winner. Then you need to start thinking about video SEO, this is as important with video content as it is with any other piece of content you’re brand and business is putting out.

So, here are a few simple tips to help you out

1. EYE CATCHING TITLE

2. MAKE SURE YOUR TITLE IS ALSO IN THE FIRST 3 LINES OF YOUR VIDEO DESCRIPTION, THESE ARE THE 3 LINES THAT ARE SEEN WHEN SOMEONE SEES YOUR VIDEO IN SEARCH RESULTS ON YOUTUBE

3. DON’T JUST USE THE TOP 3 LINES BECAUSE THAT’S ALL PEOPLE SEE. MAKE SURE YOU REALLY GIVE A GREAT DESCRIPTION OF YOUR VIDEOS CONTENT, THIS WILL HELP IN THE META TAGS

4. YOU WANT GOOGLE TO RECOGNISE THIS CONTENT IS CONNECTED TO YOUR WEBSITE, SO MAKE SURE YOU PUT LINKS IN THE DESCRIPTION TO ALL YOUR SOCIAL MEDIA CHANNELS AND YOUR WEBSITE.

5. YOU MUST USE HTTP:// AT THE START OF YOUR EXTERNAL LINKS, OTHERWISE YOUTUBE WILL NOT MAKE THEM CLICKABLE FOR YOUR AUDIENCE

6. USE THE METATAGS, AND MAKE SURE YOU’RE USING THINGS LIKE YOUR VIDEO TITLE AND CONTENT FROM YOUR DESCRIPTION AS TAGS, THIS HELPS MAKE SURE YOUTUBE SEES THE CONTENT ALL WORKS TOGETHER AND PUSHES IT UP PEOPLES SEARCHES

These are just a few simple rules to follow, there’s much more to really help your content work better, but you can always drop me a line to chat about those.

As always, you know where I am if you need to ask any questions or need further help [email protected]

ADVENT TIP 13 – WHERE ARE YOU GOING TO STICK THEM?

REMOVE THE FRICTION

So, you’ve downloaded your live video, you’ve got your subtitles ready to go, you’ve got a whole heap of great short edits to make the content easier to digest on different platforms…..So where you put your content?

Well, the simple answer is everywhere. You want to build an audience of raving fans, so, get that content out there to find them. It may be a little time consuming uploading to multiple platforms, but, trust me, it’ll be worth it. Build those raving fans wherever you can, and in time, watch them become more and more dedicated to your value content and start to share it with people they know would benefit from it, so your audience will grow and grow.

Beware, when using your caption file on the videos, linkedin WILL NOT let you add captions after you’ve uploaded your video, it has to be done during the upload process, so make sure you’ve got them to hand so you can add them at the same time

As always, you know where I am if you need to ask any questions or need further help [email protected]

ADVENT TIP 12 – READ YOUR VIDEOS

SHOULD I USE SUBTITLES?

Well, the quick answer to this is YES, the longer answer is HELL YES.

So, the reason for this is that most people will scroll through their social media feeds and do this with the volume off on their machines (just in case the boss realised they’re watching videos when they should be working) or as is default with most social media platforms, the sound is muted until the user decides to turn it on.

This is why subtitles, captions, transcription (however you want to call it) are so powerful. There are loads of great sites available to do this for you for a small fee, just be careful on their accuracy, as the cheaper they are the more automated the service and then they’ll be loads of mistakes.

The service I use is www.rev.com they’re excellent at the process, quick and you can use their caption file on your software (adobe audition etc) and across multiple platforms like youtube, vimeo, facebook and linkedin.

As always, you know where I am if you need to ask any questions or need further help [email protected]E SUB

ADVENT TIP 11 – DOWNLOAD IT

GET IT DOWNLOADED

So, I’ve got you to the stage where you’ve just done an amazing live video, and it’s full of content and value for the audience, who’ve absolutely loved it, those that have got round to watching it. However, this is where the hard work begins, you need to get the content downloaded to you can start to make that live video work harder for you. (more…)

ADVENT TIP 10 – WORK TO A SCHEDULE

STICK TO A SCHEDULE

So, this is it, you’re going live….but when?

Sticking to a schedule is massively important. It’s how you can really begin to build a group of raving fans who’ll watch your content on a regular basis. You see, we like schedules, especially when it comes to consuming other peoples content. If we know when something is going to happen, we make time in our day to consume it…..i.e EASTENDERS, BIG BROTHER etc. etc. (more…)

ADVENT TIP 10 – POSTIT NOTES ARE YOUR FRIEND

STICKY NOTES ARE AWESOME

One of the major problems for a lot of people when they go live using a phone, tablet or even a webcam is where to look. As I said yesterday, connecting with the audience by speaking into the lens is imperative, however it’s not always that easy. (more…)

5 TIPS TO GET PEOPLE SHARING YOUR CONTENT

So, you’ve just logged into your social media platform of choice, and you’re waiting for that front page to load up and tell you how many thumbs up, hearts, likes etc. etc. your content has got from your current group of raving fans. As much as we shouldn’t, we all care a little about vanity metrics, and want our audience to appreciate the value we’re giving them in our social media content.

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