Have you noticed how digital marketing is using more images in their social media?
Would you like to know how your business can use the popular sharing site Instagram?
In this article, I will show you five ways to use Instagram to enhance your marketing.
In the last few years, the use of Instagram by companies has flown. With millions of users, Instagram has become a great chance for brands to get quick and succinct, messages and photos to their target audiences.
Recently Instagram has proven to be a great platform for digital marketers to reach a new audience in a way the audience wants to be marketed to: with visuals and short messages.
Search for “marketing” on Instagram.
When creating your marketing strategy, do not forget about this great media.
So, here are five ways that you can use Instagram to achieve your marketing and branding goals.
1: Feature Your Customers
Everyone loves seeing a friendly face on social media, especially when you are looking at a company’s pages. Your customers are your brand’s greatest advocates, and, they are a great way to tell your company’s story from the perspective of someone outside the company.
Use Instagram to get your customers to help showcase your business and a sneak peek into what the experience with your brand is like.
2: Get More Interest in Your Events
The goal of any event or conference is to try and attract people so you can teach them about your business, products and services so you can hopefully turn them into customers. Instagram can help with that, you can give event attendees a visual and location for your event.
Most conferences have a hashtag that attendees can follow on Twitter and Instagram that can be used to show others everything that’s going on, whether it’s visual or in 140 characters.
When you think about Instagram, you may think that only B2C companies can use it.
However, it has proven over the last year to be an extremely valuable tool for B2B companies as well.
3: Reward Followers With Promo Codes
When posting your pictures, think about something that will keep your audience coming back for more. You could reward your followers for looking at your posts and reading the descriptions. For some companies, that’s a contest, for other companies, that may be including discounts or promo codes within their posts.
Think about what you know about your audience, from their demographic information to what gets their attention, and consider that when putting together your social media schedule for Instagram.
Before adding promo codes to your campaign, think about whether they are relevant to your audience. If they are, find unique or creative ways to share them on Instagram. Not only will your followers love the codes, but Instagram can also a creative way to give them away.
4: Use Instagram Profiles to Reach a Wider Audience
Users waited a long time for Instagram to have a web presence in addition to the mobile app. Although Instagram is available on both Android and iPhone devices, there are still many people who would like access to it on the web.
Instagram profiles launched in 2012 which meant you didn’t have to use as mobile device to use the medium.
Instagram pictures provide a great insight into your business. You can promote anything your company is doing.
Take advantage of the increased real estate you have with the Instagram web page to tell a story with the images. However, always make sure you have a healthy balance of fun images and business pictures.
Use your Instagram profile to make it easy for everyone to see your story. You may want to include pictures with calls to action to your website or pictures of employees working and give some information about what they do for the company. Think strategically about how your Instagram account looks once all of the pictures are put together on one page.
5: Create Engagement With Contests
Instagram has become a popular platform to use for photo contests. Contests are easy to do on Instagram.
You can easily ask users to use a particular hashtag for the contest by tagging their pictures. It’s easy to search through pictures, ask other people to vote for their favourite picture and pick a winner.
To find out more about how instagram and social media can help your business, drop us a line