ADVENT TIP 15 – HOW IMPORTANT IS SEO ON MY VIDEO?

HOW IMPORTANT IS SEO ON A VIDEO?

You’ve uploaded your live video to multiple channels, so, thew question is, how important is getting your description and tagging right? Well, it’s massively important, without this being done right, your content is likely to blend into everything else everyone is putting out.

However, have a bespoke thumbnail with your video title on it, along with an eye catching video title in the first place you’re already onto a winner. Then you need to start thinking about video SEO, this is as important with video content as it is with any other piece of content you’re brand and business is putting out.

So, here are a few simple tips to help you out

1. EYE CATCHING TITLE

2. MAKE SURE YOUR TITLE IS ALSO IN THE FIRST 3 LINES OF YOUR VIDEO DESCRIPTION, THESE ARE THE 3 LINES THAT ARE SEEN WHEN SOMEONE SEES YOUR VIDEO IN SEARCH RESULTS ON YOUTUBE

3. DON’T JUST USE THE TOP 3 LINES BECAUSE THAT’S ALL PEOPLE SEE. MAKE SURE YOU REALLY GIVE A GREAT DESCRIPTION OF YOUR VIDEOS CONTENT, THIS WILL HELP IN THE META TAGS

4. YOU WANT GOOGLE TO RECOGNISE THIS CONTENT IS CONNECTED TO YOUR WEBSITE, SO MAKE SURE YOU PUT LINKS IN THE DESCRIPTION TO ALL YOUR SOCIAL MEDIA CHANNELS AND YOUR WEBSITE.

5. YOU MUST USE HTTP:// AT THE START OF YOUR EXTERNAL LINKS, OTHERWISE YOUTUBE WILL NOT MAKE THEM CLICKABLE FOR YOUR AUDIENCE

6. USE THE METATAGS, AND MAKE SURE YOU’RE USING THINGS LIKE YOUR VIDEO TITLE AND CONTENT FROM YOUR DESCRIPTION AS TAGS, THIS HELPS MAKE SURE YOUTUBE SEES THE CONTENT ALL WORKS TOGETHER AND PUSHES IT UP PEOPLES SEARCHES

These are just a few simple rules to follow, there’s much more to really help your content work better, but you can always drop me a line to chat about those.

As always, you know where I am if you need to ask any questions or need further help [email protected]

TALKING TO, NOT AT YOUR AUDIENCE

Going live and creating video is one of the biggest things for a business right now. Jump on to linked in and you’ll see videos from every business, from will writers, accountants, property experts through to florists. It’s all there, and it’s all giving you great value.

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COLLABORATION

I WANT TO GROW QUICKLY

It’s something I hear a lot from people when it comes to starting on their journey of social media. Growing quickly isn’t easy, and certainly not if you’re looking for meaningful metrics on each of your channels.  However, you could get your brand in front of a new audience easily with simple collaborations.

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I WORK SO HARD

I’M ALREADY WORKING HARD, 8 HOURS A DAY

working hardOh boy, oh boy, this is something I hear a lot from people when I speak to them about their social content and chat about my process of:

Write A Blog

Bullet Point It

Do A Live Video

Re-Purpose the live video into multiple pieces of content that allow your followers to digest your content in their own way i.e. short form video, podcast, short-form audio, memes, etc. etc.

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Do You Want More Time, Why You Should Be Podcasting?

PODCASTING

Hi, I’m Simon Scholes, former radio and tv presenter, and the founder of Perception Studios visual marketing agency.  Just lately, something I’ve been pushing hard with both clients and also in my talks is podcasting, and the questions I’m always being asked afterward is, but, why should I podcast, and, but won’t this take me a long time to do? (more…)

FINALLY……I’ve Found The Magic Pill

That’s right, you read the title correctly, I’ve found the magic pill for business

 

Let me go back to last night.  I was at a networking event that will remain un-named.

I was in a room full of people looking for that one magic pill answer that would make them rich beyond their dreams, but, without having to really do any hard work at all to get it.

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FACEBOOK LIVE TOP TIPS – THE 5P’s

YOU REALLY SHOULD BE DOING FACEBOOK LIVE!!

This is, without doubt, the line you’ve been hearing for the last few months from every single social media marketer about, and honestly, I’m not going to sugar coat it for you, yes you should be doing them. So…..let’s talk blogs. (more…)

FACEBOOK LIVE TOP TIPS – HAVE YOU GOT A TEDDYBEAR?

FACEBOOK LIVE, TOP TIPS

As you most likely know, Facebook Live is an incredible way for you and your brand/business to be seen and heard.  Especially since the start of the Facebooks most recent algorithm and rule alterations. So here are my top tips for you, starting with why you need to own a teddybear. (more…)

TRACTORS & BOYS TOYS – VISUAL STORY TELLING

H.E.D.G.E Estate Contracting – Story Telling

Over the last month or so, the team here at Perception Studios have been hard at work with the guys from H.E.D.G.E. Estate Contracting telling their story. (more…)

AWARD WINNING

We’re proud to announce that we’ve recently won two social media awards voted for by you.

We won the #1pmlunch award

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And then we had the privilege of winning the Smart Networker award last week during the #smartnetworking session each day.

 

 

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Thank you to everyone who voted for us to win these fantastic awards, and, we look forward to working with you in the near future.

Simon

 

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