National White Chocolate Cheesecake Day

(The following is a rough transcript of the video below)

Now. Then guys, how the devil I you, well, excellent, me too. Thank you very much for asking.

Welcome to national white chocolate cheesecake day as a mouth full and a half, isn’t it? And I could deal with one now though. Nice cup of coffee, white chocolate, cheesecake, maybe some raspberries on the side. This isn’t a food blogger by the way. This is just what I’m quite fancy in that. That is very moment in time. Anyway, as we all know, there’s lots of ingredients in a cheese cake. You’ve got the base slur, you’ve got the cream cheese, you’ve got the flavoring, you’ve got way of your pot on top of it. So there’s lots of different elements to a cheese cake, and that’s the same as putting out a piece of social media. There’s lots of different elements to putting out great social media that will get good interaction as well.

You’ve got to put out a great visual that generally that goes with content. Now, it doesn’t have to be perfect, but he’s going to be great. It’s got an actually tie into the content that you’re putting out. You’ve got to put out great copy. So what is it that you’re saying? How are you trying to get it across? Is there a beginning, middle and an end or is it just all thrown together? Is that value in there is people grabbed, people are going to read it or watch that video or whatever it is going to be and get value from that content. Because what you’ve got to try and do with social media is get all those elements together to make a great piece of content so that people will interact with it, will actually share it and actually take time to actually consume it as well.

That’s the most important thing. And if you keep doing that over and over again, word will spread that you giving value in your content really good. And it’s worth consuming because people will be sharing it on a regular basis. Exactly. So if you want to think about putting together your social media content, you’ve got to start thinking about all the ingredients and how are you going to put them together. Layer upon layer upon there until you make your very delicious white chocolate cheese cake with whatever it is that you get upon the side of it.

Anyway, it’s just a short one for hopefully you got an idea of what I’m trying to get across. Hopefully got some value from this. Make sure that you get all your ingredients together, you get your story together, you get your copyright, you get your visual right. You get the value that you’re giving, right? And you’ll be on tour winner with your content until tomorrow. Thank you very much for watching and consuming this piece of content, and if you are off to go celebrate the day now, enjoy your coffee and then probably your big piece of white chocolate cheese cake. I might have to make a white chocolate cheesecake. Now I need to learn how to make a white chocolate cheese cake first. Anyway, see you tomorrow. Bye.

National Tortilla Day

(The following is a rough draft of the below video)

Now. Then how the devil are you? Well, excellent. Me too. Thank you very much for asking. Today is national national even easy for me to say tortilla chip day a day for eating salty chips. So let’s have a look at how that might even potentially tie into social media. I have no idea right now

the social media podcast with Simon Scholes tips, hints and great content ideas. Then

this is going to be a really, really, really, really distant cousin to bachelor tortilla chip date. But anyway, hopefully you’re well I’m Simon scales, founder and creative director of perception studios, the award winning visual marketing agency based in the UK. How brands and businesses make content that helps them stand out on their social media. And as always, I’m here to help you with your social media, trying to give you ideas of things that you can do for free yourself and today being national tortilla chip day. And I thought, well the obvious one here is toppings. I did stay with me here, stick with me and I’m going to take you through what you could be doing with your content from one single piece of content. So when you have your tortilla chip, your single piece of content, then you add lots and lots of things on top to make it even more appealing.

And so you could do that kind of thing with your social media. I know, stick with me, stick with me. Don’t go anywhere. Um, basically what I’m saying is once you’ve made one piece of content, make that piece of content work harder for your bipolarity with lots of other pieces of content made from that one piece of content. One of the things that most people struggle with that commit to social media and how to create content for each of the different channels is tied to make that content. So if you can make one piece of content work harder for you, then you’re onto a bevel winner. This is why I came up with how to nighttime, just social media in the first place because so many people were struggling to make content. So how about making it easier for them, giving them an opportunity to do something that they all can do.

And then creating content from that. So whether you’re a writer, you could blog whether you are photography, you could take pictures, whether you are somebody who feels to have a good voice, you could do a podcast or whether you feel your ground camera, you could do a video, but all those things can be the bass pedal, the base point for making more content from them. So if you make an any of those things, then you could think about actually what could you do with that content that you could make other stuff from. So if you do a blog, if you’re brilliant at writing, then you could use apps like lumen five who will artificially, intelligently look at the content from the blog and make a video from it with foil two free photos or relative free videos. Or you could use other apps. I did the same kind of thing.

Or you could maybe if you have the photography, you’ve got your photos, you could take your photos and make a video out of those giving hints or tips away of how you got first particular photos and maybe going to biting correct and all that kind of stuff. And if you do have a great voice, do you do a podcast? You could turn that podcast into a video and then that video into short-form content and then you could actually get it transcribed intended to blog. This is something I did recently, rather than actually writing blogs, I’ve been game the podcasts or the videos that I do on a daily basis actually transcribed by rev.com and they have a brand new service where they do a roof that day. So it’s not perfect for 50 cents for about five minutes worth of audio, which is brilliant. It’s like 10 cents a minute, which is just right.

So then you’ve got a blog as well, so there are lots of different things you can do, but what you’re basically saying is layer upon layer upon layer upon last. So if you’re good at making one particular thing that you use, have a particular thing and create other content with it, there is no point in just doing one thing and just posting it one place. Absolutely. Put your effort into one particular social media channel where your audience says book, don’t forget the other social media channels. So 90 80 90% of your effort into that one particular channel that your audience says, but don’t forget, 10% is still leftover for you to still talk to your audience, other channels, other potential channels, because there’s a chance somebody else may say on Twitter, a few channels like tape or on Facebook or on Instagram or Snapchat or on YouTube.

So think about your content and what you could do to actually repurpose your content, make it work harder for you so that you have more content to work with every single day. Well, every single day. Hopefully you got some value from this. It’s a little bit in and though it’s a little bit of a confusing one, but basically just make your content work harder for you. Just actually start doing more with it than just if you need a photograph, just posting it in one place. If it is a podcast just sticking out as a podcast, people want to consume content in other ways. They don’t want the friction of having to go to a channel that they wouldn’t normally use, so you’re best off speaking to them where they potentially are going to be. Okay. Thanks ever so much for listening. As always, if you’re brand new, please do leave, maybe a rating or a comment or something along those lines. That would be amazing and if you are not subscribed, make sure you hit subscribe and if you are subscribed, make sure you let other people know about the container and the videos and stuff like that. I do on a daily basis to help get funny and makes sure people are able to work on both social media and understand what they can do themselves for free. Until next time, thank you very much for watching and that. Yeah, I have a good bye.

Random Acts Of Kindness

(The following is a transcript of the below video)

Now. Then how the devil I you. Well, excellent. Me too. Thank you very much for asking. Welcome to another national day. Today if you didn’t already know is national kindness day, do a random act of kindness for a stranger and a yay, you’re helping them out. So lots of people doing lots of different things. In fact today I’ve been to Starbucks and paid for the next person, Starbucks without them knowing, so then they get a free coffee. That was my, or one of my random acts of kindness today. So I want to ask you a question on social media. What do you do as a random act of kindness every single day? I try to give them value for free and this is something that kind of you should be looking to do as well, no matter what business is you are in. I spoke about this the other day as well as so many people get caught up in social media and needing a return on investment, but they forget about the fact that social media is about being social and about giving something back to the community that is out there or potentially even the community that you’ve already built.
(more…)

World Radio Day

(The following is a transcript taken from a video about the subject, see below)

Now. Then how the devil are you. Well, excellent. Me too. Thank you very much for asking. Welcome to another video. Today is world radio day. Now obviously I have a very fond affinity with radio. It’s where I started my career. I was working in radio stations as a producer, as a tack up, ended up being a presenter that were running radio stations and all sorts of stuff. So I have a big affinity towards radio and audio in particular and which is why I want to talk to you about what I want to talk to you about today, which is the power of audio for your brand and your business. So if you’re not already doing this, I think this is probably one of the most powerful tools for Brandon business at the moment because it’s the one that has the least friction. All of the forms of content take time and energy to actually consume them.
(more…)

ADVENT TIP 15 – HOW IMPORTANT IS SEO ON MY VIDEO?

HOW IMPORTANT IS SEO ON A VIDEO?

You’ve uploaded your live video to multiple channels, so, thew question is, how important is getting your description and tagging right? Well, it’s massively important, without this being done right, your content is likely to blend into everything else everyone is putting out.

However, have a bespoke thumbnail with your video title on it, along with an eye catching video title in the first place you’re already onto a winner. Then you need to start thinking about video SEO, this is as important with video content as it is with any other piece of content you’re brand and business is putting out.

So, here are a few simple tips to help you out

1. EYE CATCHING TITLE

2. MAKE SURE YOUR TITLE IS ALSO IN THE FIRST 3 LINES OF YOUR VIDEO DESCRIPTION, THESE ARE THE 3 LINES THAT ARE SEEN WHEN SOMEONE SEES YOUR VIDEO IN SEARCH RESULTS ON YOUTUBE

3. DON’T JUST USE THE TOP 3 LINES BECAUSE THAT’S ALL PEOPLE SEE. MAKE SURE YOU REALLY GIVE A GREAT DESCRIPTION OF YOUR VIDEOS CONTENT, THIS WILL HELP IN THE META TAGS

4. YOU WANT GOOGLE TO RECOGNISE THIS CONTENT IS CONNECTED TO YOUR WEBSITE, SO MAKE SURE YOU PUT LINKS IN THE DESCRIPTION TO ALL YOUR SOCIAL MEDIA CHANNELS AND YOUR WEBSITE.

5. YOU MUST USE HTTP:// AT THE START OF YOUR EXTERNAL LINKS, OTHERWISE YOUTUBE WILL NOT MAKE THEM CLICKABLE FOR YOUR AUDIENCE

6. USE THE METATAGS, AND MAKE SURE YOU’RE USING THINGS LIKE YOUR VIDEO TITLE AND CONTENT FROM YOUR DESCRIPTION AS TAGS, THIS HELPS MAKE SURE YOUTUBE SEES THE CONTENT ALL WORKS TOGETHER AND PUSHES IT UP PEOPLES SEARCHES

These are just a few simple rules to follow, there’s much more to really help your content work better, but you can always drop me a line to chat about those.

As always, you know where I am if you need to ask any questions or need further help [email protected]

TALKING TO, NOT AT YOUR AUDIENCE

Going live and creating video is one of the biggest things for a business right now. Jump on to linked in and you’ll see videos from every business, from will writers, accountants, property experts through to florists. It’s all there, and it’s all giving you great value.

(more…)

COLLABORATION

I WANT TO GROW QUICKLY

It’s something I hear a lot from people when it comes to starting on their journey of social media. Growing quickly isn’t easy, and certainly not if you’re looking for meaningful metrics on each of your channels.  However, you could get your brand in front of a new audience easily with simple collaborations.

(more…)

I WORK SO HARD

I’M ALREADY WORKING HARD, 8 HOURS A DAY

working hardOh boy, oh boy, this is something I hear a lot from people when I speak to them about their social content and chat about my process of:

Write A Blog

Bullet Point It

Do A Live Video

Re-Purpose the live video into multiple pieces of content that allow your followers to digest your content in their own way i.e. short form video, podcast, short-form audio, memes, etc. etc.

(more…)

Do You Want More Time, Why You Should Be Podcasting?

PODCASTING

Hi, I’m Simon Scholes, former radio and tv presenter, and the founder of Perception Studios visual marketing agency.  Just lately, something I’ve been pushing hard with both clients and also in my talks is podcasting, and the questions I’m always being asked afterward is, but, why should I podcast, and, but won’t this take me a long time to do? (more…)

FINALLY……I’ve Found The Magic Pill

That’s right, you read the title correctly, I’ve found the magic pill for business

 

Let me go back to last night.  I was at a networking event that will remain un-named.

I was in a room full of people looking for that one magic pill answer that would make them rich beyond their dreams, but, without having to really do any hard work at all to get it.

(more…)