So, you’ve just logged into your social media platform of choice, and you’re waiting for that front page to load up and tell you how many thumbs up, hearts, likes etc. etc. your content has got from your current group of raving fans. As much as we shouldn’t, we all care a little about vanity metrics, and want our audience to appreciate the value we’re giving them in our social media content.
The words I hear so often from small businesses around the UK. Social media is a massive world, and we’re spoilt for choice with the number of outlets we can distribute too. However, this massive number of outlets also makes it feel like social media has now become a science, and we don’t know how to approach it, and even more so, where to put our messages. (more…)
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