National Dentist Day

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Now then how you did Lynn, are you well, excellent. Me too. Thank you very much for asking. So today is national dentist’s day. A bit of an interesting one. This one, because dentists are just one of the businesses that I speak to on a regular basis who believe they cannot give value in the content that they put out on social media. Because as we should know by now, giving value is the most important part of social media. Actually helping people, helping educate them, letting them learn from your experience, your knowledge, your expertise. So if you’re not giving value, then the chances are you’re selling. And that really puts people off massively on social media. We are bombarded with sales messages all the time. So value is the place to go. But every business has a place of value that they can give even dentists. So if you’re a dentist watching this right now on national dentist day, remember you can still give value, for example, how to flush your teeth, or what is the best toothbrush for somebody with gums that bleed easily, or what’s the best toothpaste?
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National Grammar Day

(The following is a rough transcription of the below video)

All righty. Then how are you doing? This is Simon Scholes here, founder and creative director of perception studios at the award-winning visual marketing agency based in the UK. That’s my email going off. Uh, we, our brands and businesses create content that really helps them stand out on their social media via video, animation, aerial work, sometimes photography, all that kind of stuff. However, as always, I want you to be able to do stuff yourself free and on today of all days. It’s well worth chatting about this one. It’s national grandma day. Oh, it’s national grammar day. So as you know, I’m not a big fan of creating perfect content. However, grammar is quite an important one and now I am not some sort of grammar doctor goes out and picks up on everybody’s grammar on their content when they put it out. However, grammar is important. It’s fine and dandy to write your content as if the way you speak. In fact, it’s exactly how I do it. I write my content, how I speak. However, my grammar can’t be wrong.

[inaudible]

because your grandma’s copyright. There’s too many people out there who read things as they should be read. So for example, there is the main, I’m sure you’ve all seen at some point or another. Okay. And your grandma rye is the difference between knowing your shit and knowing your shit, so

yeah, exactly. You don’t want to get it wrong because if somebody reads it in a particular way they can read it and go, wow, this person has not got a clue. So I’m going to tell you now down something like grammatically, it’s a great app, it’s free and you can pay for, if you want to put it will just pick you up on those little bits and pieces where you potentially getting something wrong in your grammar or potentially even in spelling as well. Although spelling isn’t such so much of an issue, it’s more the grammar side of things. That is a bit of an issue for most people and a, yeah, it’s well worth getting it right and for the fact that you can download a free app, a free app that can help you get it right. Why wouldn’t you? Exactly. Now, this is a really short video and a really short piece of content, but

I’m sure there’s some value there for you. There’s no, there’s nothing else to say other than get it right and we don’t always all get it right. It’s not the end of the world if you don’t get it right. If somebody picks you up on a grammatical error, change it. Don’t delete the post, just edit it. Just make it right. And then go back to the comment and just say, thanks ever so much. I missed that one. I’ve changed it. So it’s right now. People will forgive mistakes, but don’t put them in there just because you’re lazy and can’t be bothered to download an app that will probably pick you up on it anyway. Exactly. Great stuff. Right until tomorrow. Have a good, enjoying national grammar day, and I’m about to go and bring my grandma and uh, yeah, explain what I was talking about. Okay, I’ll see you tomorrow. Bye.

Jif Lemon Day

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Now. Then how the devil are you. Well, excellent too. Thank you very much for asking or welcome to another video ad. Today is all about Shrove Tuesday because obviously it’s pancake day making pancakes. We all know why we do it. We’re claiming the fridge of all the crap so that we can do well for lent unless of course you’re like me and you’re giving nothing up for the next 40 days cause I’m perfect. Anyway, moving on. I wanted to talk to you about a piece of content that really ties well into Shrove Tuesday and pancake day and this is the kind of stuff you need to be thinking about potentially doing with your brand and your business as well. Who remembers here? If you’re of a certain age, we’ll do the TV adverts for our little plastic lemon friends, CIF lemons. Do you remember the advert? In fact, a lot of people still call pancake day this because of this particular Advair Jif lemon day. Have a check out of this

[inaudible].

Don’t forget the pancakes on Jiff lemon Danny, so they have it.

There was an advert for a little, a little orange lemon, no, a little yellow lemon with lemon juice in there that caused people to call pancake day Jif lemon day. And so I want you to think about content for your brand in the same way as they were thinking about pancake day for Jif lemons. How can you tie your content into voice happening on a specific day in the year, what events are happening throughout the year? This is why I do all these daily videos, this daily content that goes on podcasts and on memes and non video because it’s all connected to daily events that people are searching for on a regular basis. So when they’re searching for it, there’s a chance they might come across your content as well and get some real value from it. So I want you to start thinking about what daily events are happening.

I’ve got to put some links to uh, calendars that I use. I’ll put them down in the section below so you can go check those out. But look for events that are tying your business into different things. Few years ago, I was working with somebody who was a leadership coach. I mean went through their entire year’s marketing. And then we got to the very end and they asked, when should I start? And the honest answer was the next day if possible because the next day was may the fourth star Wars day, if you know what I’m talking about. So star Wars day on may the fourth and they were a bit confused. And I said, well, I want you to write a blog about how the architect of the death star missed the weakness of the death star because daft ADA was a crappy boss. And that’s how you need to start thinking about your content.

How can you tie different things back into your business so that it actually really works for you? So could you have done something with national Tati a day or national dog biscuit day or like two day Schwab Tuesday or like tomorrow’s national day. So take a look at the calendar, see what you can tie your content back into. And if you’re not willing to do like daily content like I’m currently doing, well, why don’t I do weekly content? That is the ideal way to start. You start off with one piece of content and you can make that into lots of different things like I mentioned on national tortilla day, and the most important thing is, is you’re making content on one subject matter. So you’re not Scattergood in your approach with your marketing. So try and enjoy your pancake day, your Jeff lemon day, and as you do, just remember, you go look at some calendars, you’re going to get some content ideas together, and you can put a plan together so that you know what you’re talking about week on week, month on month, year on year. Start making that content and start making it work harder for you. But most importantly, tie back into events that are happening because that will really make that content a little bit more easier for you to make and also easier for people to find if they’re searching for it until tomorrow. Thanks for watching. See you then. Bye.

National Dog Biscuit Day

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Now then, how the devil are you? Well, excellent. Me too. Thank you very much for asking. Welcome to this Sunday video. Thank you for consuming this. And so if you didn’t already know, today is national dog biscuit. Why is there a day for national thought biscuits? I’ve no idea. But obviously it is a day to spend time with friends, family, whether your friends and family are human or are fairly little friends and you’re gonna give them loads of dog biscuits as treats today because it isn’t national dog biscuit day. Uh, but that said, even though you’re going to be spending time with friends, family, fairy friends, all that kind of stuff, just don’t forget the audience behind the lens as well. Verse people who consume your content on a daily basis and those who can’t consume your content on a daily basis. Because let’s remember, social media doesn’t work a five day week it is on seven days a week, 24 hours a day, 365 days a year, a platform, and if you’re not using it on all of those days as a chance, you’re potentially missing out and talking to a new customer because especially on a weekend, not everybody can use social media on a week date. Sometimes the bosses won’t let them do it. That’s why we suggest that people actually when they create video content, have subtitles so that when the boss is in the office and you still want to watch the video content, you can, you don’t have to listen to it. You can actually watch it with subtitles and read what the person says exactly. So don’t forget on a weekend there is a potential of new people consuming content because everybody can be online during the week. So those new people are going to pop onto social media and consume content in this area of expertise that you’re in because are looking for that help and your competitors are putting stuff out on a Saturday and Sunday and you’re not.

So what’s going to happen? You competitors are going to get them as raving fans and as potential new customers and you’re not. However, that’s easily remedied. Start posting on a weekend. I’m not saying you have to create loads and loads of content for a weekend by I am saying you need to spend a little bit of time to saying hello, having a chat with them. Maybe even just make weekends about having fun and not necessarily consuming loads and loads of value-driven content and those statistics, but you could make it about taking part of the poll or maybe having a quiz about the content you’ve been posting for the week and see if people can answer the questions on it. It gives them a chance as well to go back and consume that content and maybe get the questions right. All that kind of stuff. Anyway, hopefully, you’ve got some value from this. The value is that, don’t forget there was a brand new audience on a weekend consuming content, so make sure you’re making content for them to consume. In the meantime, go off, have some fun with your fairy friends and give them a biscuit from me on national bumpy skin day and until tomorrow, have a good un’ bye.

National Tortilla Chip Day

(The following is a rough transcript of the video below)

Now. Then how the devil are you? Well, excellent. Me too. Thank you very much for asking. Today is national even easy for me to say tortilla chip day a day for eating tortilla chips So let’s have a look at how that might even potentially tie into social media. I have no idea right now

the social media podcast with Simon Scholes tips, hints and great content ideas.

Then this is going to be a really, really, really, really distant cousin to tortilla chip day. But anyway, hopefully you’re well I’m Simon Scholes, founder and creative director of perception studios, the award-winning visual marketing agency based in the UK. How brands and businesses make content that helps them stand out on their social media. And as always, I’m here to help you with your social media, trying to give you ideas of things that you can do for free yourself and today being national tortilla chip day. And I thought, well the obvious one here is toppings. stay with me here, stick with me and I’m going to take you through what you could be doing with your content from one single piece of content. So when you have your tortilla chip, your single piece of content, then you add lots and lots of things on top to make it even more appealing and so you could do that kind of thing with your social media. I know, stick with me, stick with me. Don’t go anywhere. Basically what I’m saying is once you’ve made one piece of content, make that piece of content work harder for your by layering it with lots of other pieces of content made from that one piece of content.

One of the things that most people struggle with coming to social media and how to create content for each of the different channels is time to make that content. So if you can make one piece of content work harder for you, then you’re onto a bit of a winner. This is why I came up with how to 9 x your social media in the first place because so many people were struggling to make content. So how about making it easier for them, giving them an opportunity to do something that they all can do and then creating content from that. So whether you’re a writer, you could blog whether you are photography, you could take pictures, whether you are somebody who feels to have a good voice, you could do a podcast or whether you feel your ground camera, you could do a video, but all those things can be the base pedal, the base point for making more content from them. So if you make an any of those things, then you could think about actually what could you do with that content that you could make other stuff from. So if you do a blog, if you’re brilliant at writing, then you could use apps like lumen5 who will artificially, intelligently look at the content from the blog and make a video from it with

Royalty-free photos or relative free videos. Or you could use other apps. I did the same kind of thing. Or you could maybe if you have the photography, you’ve got your photos, you could take your photos and make a video out of those giving hints or tips away of how you got those particular photos and maybe got the lighting correct and all that kind of stuff. And if you do have a great voice, do you do a podcast?

You could turn that podcast into a video and then that video into short form content and then you could actually get it transcribed intended to blog. This is something I did recently,rather than actually writing blogs, I’ve been game the podcasts or the videos that I do on a daily basis actually transcribed by rev.com and they have a brand new service where they do a rough edit So it’s not perfect for 50 cents for about five minutes worth of audio, which is brilliant. It’s like 10 cents a minute, which is just great

So then you’ve got a blog as well,so there are lots of different things you can do, but what you’re basically saying is layer upon layer upon layer upon last.So if you’re good at making one a particular thing that you use, have a particular thing and create other content with it, there is no point in just doing one thing and just posting it one place. Absolutely. Put your effort into one particular social media channel where your audience says book, don’t forget the other social media channels.

So 80 90% of your effort into that one particular channel that your audience says, but don’t forget, 10% is still leftover for you to still talk to your audience, other channels, other potential channels because there’s a chance somebody else might see it on Twitter If your channels linked in or on Facebook or on Instagram or Snapchat or on TikTok Or on YouTube. So think about your content and what you could do to actually repurpose your content, make it work harder for you so that you have more content to work with every single day. Well, every single day. Hopefully, you got some value from this.

It’s a little bit in and though it’s a little bit of a confusing one, but basically just make your content work harder for you. Just actually start doing more with it than just if it is a photograph just posting it in one place. If it is a podcast just sticking out as a podcast, people want to consume content in other ways. They don’t want the friction of having to go to a channel that they wouldn’t normally use, so you’re best off speaking to them where they potentially are going to be. Okay. Thanks ever so much for listening.
As always, if you’re brand new, please do leave, maybe a rating or a comment or something along those lines.

That would be amazing and if you are not subscribed, make sure you hit subscribe and if you are subscribed, make sure you let other people know about the container and the videos and stuff like that.I do on a daily basis to help get funny and makes sure people are able to work on both social media and understand what they can do themselves for free. Until next time, thank you very much for watching and that. Yeah, Have a good un’. This was a
Perception studios production.

Cook A Sweet Potato

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The devil. I you. Well, excellent. Me too. Thank you very much for asking. It is national cooker sweet potato day as if there’s a day for cooking a sweet potato. I know they’ll make anything where they, anyway, so yesterday is national cookers, sweet potato day. Everybody cooks sweet potatoes these days because they want to be a little bit healthier than want something a bit nicer in their diet with less carbs. Um, and to try and tie this into social media, it got me thinking about how healthy is your content and your social media for your audience. Uh, because so many people just throw content out at different times of the day to potentially different audiences without really thinking seriously about their content and what they’re actually doing with that. So it begs the question, do you understand who your avatar is? If you don’t know what an avatar is, basically an avatar is the ideal customer for you, your niche customer.
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Tug Of War Day

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Now. Then how the devil are you? Excellent. Me too. Thank you very much for asking. I’m Simon Scholes, founder and creative director of perception studios, the award winning visual marketing agency and as always on a daily basis and wanted to talk to you about some of the stuff that you can do yourselves for free or potentially with a small cost attached, which is what today is all about because I’m going to tat to you about the fact that it is national tug of war day and on a day like today where it’s raining and horrible outside, the last thing you want to be doing is playing a tug of war, but on a daily basis, especially if you work in marketing in your brand or in your business right now, and you have this tug of war between whether you should spend money on social media or not really bother.
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Random Acts Of Kindness

(The following is a transcript of the below video)

Now. Then how the devil I you. Well, excellent. Me too. Thank you very much for asking. Welcome to another national day. Today if you didn’t already know is national kindness day, do a random act of kindness for a stranger and a yay, you’re helping them out. So lots of people doing lots of different things. In fact today I’ve been to Starbucks and paid for the next person, Starbucks without them knowing, so then they get a free coffee. That was my, or one of my random acts of kindness today. So I want to ask you a question on social media. What do you do as a random act of kindness every single day? I try to give them value for free and this is something that kind of you should be looking to do as well, no matter what business is you are in. I spoke about this the other day as well as so many people get caught up in social media and needing a return on investment, but they forget about the fact that social media is about being social and about giving something back to the community that is out there or potentially even the community that you’ve already built.
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Do A Grouch A Favour

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Now. Then how the devil are you. Well, excellent. Me too. Thank you very much for asking. So then it’s a quick video today. It’d been a Sunday and I want some time with my family. However, as today is do a grouch a favour day. I felt this was an ideal opportunity to discuss. One thing with you that I know is quite high on most people’s list and that is why they don’t press publish on quite a lot of their content. They don’t actually even start doing the content in the first place. It’s because we’re afraid of what other people might say. We’re afraid of trolls. Everyone’s favourite thing because you get these idiots keyboard warriors who go, you’re rubbish and they type it all out and they post it on your content and then you feel bad about it. Now the fact of the matter is I’m in a fortunate position doing what I’ve done over the years working in TV, working in radio.
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STOP CHASING PERFECTION

So many of us sit down, ready to post something on social media but the picture we want to use is just not quite right, the audio doesn’t sound like we’d like it too, the video we want to use isn’t PERFECT.

You have got to stop chasing perfection with your daily content. The important part of daily content is the value you’re giving your audience, it’s not about the perfect lighting. Don’t get me wrong it’s nice now and again to post something that looks nice, but, it’s not the be-all and end-all for your content.

Remember…..if you’re not communicating then nobody can hear what you’ve got to say, and it could be the most important information they’ll ever consume for their business and make them want to be a customer of yours.

The only thing I need to be perfect day to day for me is my coffee.

So, next time you’re creating content, don’t panic about the imperfect edit, the dodgy masked line in a photo / meme, the slight clip on some audio, just remember, if you don’t put it out at all, then you’re never going to grow your audience of raving fans on social media…..and let’s not forget, we all want attention, and social media and the mobile phone is where that attention is at.

DON’T OVERTHINK YOUR CONTENT

How much content are you currently creating?

Overthinking our content is one of the main reasons I speak about not reaching for perfection. The reason being is, I’ve been speaking to a huge amount of people and businesses that are 100% hung up on putting out the perfect piece of content.

The biggest issue with this is, they never quite achieve the perfect piece of content and so therefor procrastinate the days away trying to make what they’ve created right in their eyes. What they forget is that if they’re not communicating at all, nobody can hear or see the value you’ve got to give to them.

Now, this isn’t an easy thing to overcome, but, you have to get to a point where you’re happy to put out content taken from your weekly blogs.

The idea of perfection is also a good reason why I direct people to do Live video content over and above recording it. If you sit constantly recording on your mobile phone, then the chances are you’ll never actually put any content out as you’ll just keep recording it and deleting it. However, if you sit down and do a live piece of content, you’ve got no opportunity to press stop and start again…..you’re in the middle of a live broadcast with a possible audience watching that content, so you crack on. You stumble over something you’re saying, you repeat it clearly and move on. It’s a fantastic way to overcome the fear of perfect content when it comes to video.

So, stop worrying about perfect, certainly, don’t worry about what others may or may not be saying. Do worry about the value you’re giving, the story you’re telling and trust me, your audience will love you for it. I just want to see you start making content for your brand and business.