STOP CHASING PERFECTION

So many of us sit down, ready to post something on social media but the picture we want to use is just not quite right, the audio doesn’t sound like we’d like it too, the video we want to use isn’t PERFECT.

You have got to stop chasing perfection with your daily content. The important part of daily content is the value you’re giving your audience, it’s not about the perfect lighting. Don’t get me wrong it’s nice now and again to post something that looks nice, but, it’s not the be-all and end-all for your content.

Remember…..if you’re not communicating then nobody can hear what you’ve got to say, and it could be the most important information they’ll ever consume for their business and make them want to be a customer of yours.

The only thing I need to be perfect day to day for me is my coffee.

So, next time you’re creating content, don’t panic about the imperfect edit, the dodgy masked line in a photo / meme, the slight clip on some audio, just remember, if you don’t put it out at all, then you’re never going to grow your audience of raving fans on social media…..and let’s not forget, we all want attention, and social media and the mobile phone is where that attention is at.

DON’T OVERTHINK YOUR CONTENT

How much content are you currently creating?

Overthinking our content is one of the main reasons I speak about not reaching for perfection. The reason being is, I’ve been speaking to a huge amount of people and businesses that are 100% hung up on putting out the perfect piece of content.

The biggest issue with this is, they never quite achieve the perfect piece of content and so therefor procrastinate the days away trying to make what they’ve created right in their eyes. What they forget is that if they’re not communicating at all, nobody can hear or see the value you’ve got to give to them.

Now, this isn’t an easy thing to overcome, but, you have to get to a point where you’re happy to put out content taken from your weekly blogs.

The idea of perfection is also a good reason why I direct people to do Live video content over and above recording it. If you sit constantly recording on your mobile phone, then the chances are you’ll never actually put any content out as you’ll just keep recording it and deleting it. However, if you sit down and do a live piece of content, you’ve got no opportunity to press stop and start again…..you’re in the middle of a live broadcast with a possible audience watching that content, so you crack on. You stumble over something you’re saying, you repeat it clearly and move on. It’s a fantastic way to overcome the fear of perfect content when it comes to video.

So, stop worrying about perfect, certainly, don’t worry about what others may or may not be saying. Do worry about the value you’re giving, the story you’re telling and trust me, your audience will love you for it. I just want to see you start making content for your brand and business.

BLOGGING, THE DOORWAY TO CONTENT

We all want to be creating regular, consistent and value-driven content, don’t we…….YES??????

The first step for the “How to 9 x your social media” process is planning swiftly followed by blogging which I truly believe is the doorway to content for any brand and business who’re struggling to find a way to create regular content for their social media channels.

Here are my top tips to help you grow your blog……

BLOG GROWTH TIP 1

HAVE YOU MADE TIME?

The blog is the first content you create in the “How to 9 x your social media” process. I call it the doorway to content, as this one piece will help you with so much more.

According to a recent survey, a typical blog post takes two and a half hours to create. The same study reveals that a large number of bloggers write outside of regular “work hours,” including on weekends and at night.

So basically, it takes time to create your blog.

And writing blog posts is just the beginning; in addition to creating content, bloggers must optimise for search engines, make time for social media, market their content, network, and engage with readers, just like with all forms of social media.

Not being fully committed is what separates amateur bloggers from the pros.

I think the main mistake I see in new bloggers is not being totally committed to what they’re doing. As @garyvee says, you can’t be half pregnant, go all-in on your content and start with a blog.

BLOG GROWTH TIP 2

How much planning do you do?

Having a plan for your blog content in place will make life so much easier when it comes to creating the content. If you just sit down in front of your computer, the chances are writing a blog will take you hours on end, most of which will be deciding what to write about in the first place.

Plan your content each month to make it easy.

You don’t want to be that creator who is always saying “OH CRAP!!!!”

How often do you say those words when you realise you’ve not posted anything on social media for a few weeks, so then you end up posting something on Instagram, then something different on Twitter and a video on youtube about a totally different subject matter again.

You cannot approach marketing in a scattergun approach. Look at what the big brands do with their marketing, and understand that what they’re doing will work for you, just maybe needs a little modification as they already have a name and followers, you, on the other hand, may not, YET, but that can be built on.

BLOG GROWTH TIP 3

Just get started

Achieving top-tier blogging status can seem like a long shot. But every successful blogger started somewhere.

Create Create Create, practice writing every single day, and get those blogs out for people to consume, giving them loads of value in your content. It doesn’t have to be perfect for people to read it. Get feedback, adjust, move on. Without creating and putting your product or service out there, no one will find you and hire you. Just start.

For content ideas, try a brainstorming worksheet to collect ideas this is where planning really does come into it’s own. Once you know what you’re talking about then you’re onto a winner.

So, get creating, have some fun

BLOG GROWTH TIP 4

Collaborate and network with other bloggers

We’ve all heard the saying, “It’s not about what you know, it’s who you know.”
The same can be said about blogging. If you start to connect with and be part of the blogging community, you’ll be amazed at how your engagement, traffic and even shares of your content could increase.

It’s time to start being SOCIAL on SOCIAL MEDIA.

So how can you start getting to know other bloggers in your niche?

* Engage with other bloggers on social networks – Especially sharing other people’s content if it’s useful to your audience and also responding to them in comments or status updates.

* Leave helpful comments on other blogs – This is best done on personal blogs where the owner responds to comments. This is a sure-fire way to get noticed providing you don’t start selling with your comment and focus on leaving help. You give value in your content, so if you can help, do so.

* Become part of a thriving community in your niche – Online communities are a great way to connect with other bloggers. From Sub-Reddit’s to Facebook Groups and forums, there’s plenty to choose from.

* Look for twitter hours related to blogging – There are many twitter hours where bloggers spend the hour chatting about subject matters, sharing their content and helping each other grow

BLOG GROWTH TIP 5

WRITE WHAT YOUR AUDIENCE WANTS TO READ

Don’t forget, we live in a society where people are hammered constantly with sales messages.

You need to write content full of value for your audience, and also check out trends, etc. so you’re writing about what people have already proven to enjoy as a subject matter.

You can use tools like Google Alerts or Talkwalker Alerts to help you with seeing about blog topics or find popular content on BuzzSumo which helps you see which topics are getting great traction

Whichever topics you cover, keep your audience at the heart of your content and focus on solving their problems.

BLOG GROWTH TIP 6

BE ORIGINAL

We’ve all heard the line “Imitation is the highest form of flattery”, but in the blogosphere, it’s just plain and simple copying.

Don’t be a copycat, it’s all well and good covering the same subject matter as someone else, but, make sure you give it your own slant. People want to consume your value, not someone else’s.

If you do copy, it’s not going to help your online reputation, people can see right through it, especially if they consume your content on a regular basis, as they can read the different tone of voice, etc.

Yes, it’s hard to produce your own content, but, that’s where the planning comes in to make sure you have your subject matters in mind.

So, remember, it’s fine to share someone else blog, but, don’t say it’s your own, always be original with your own content.

BLOG GROWTH TIP 7

FREE INFO ON BLOGS……..

I think this is probably EVERYONES favourite four-letter word. I have a few others I tend to use from time to time, but, this one is still my favourite…..especially as I’m a tight Yorkshireman.

So, when I tell brands and businesses I give away all my best content on social media for FREE, they do tend to think I’m a little bit crazy. In fact, I’m normally asked straight after “So, how the hell do you make any money”

People are sadly very short term in their way of thinking, there’s very little to no patience when it comes to making cash. Most businesses want to see a return right now, and not wait, or have the patience to wait for that R.O.I. However, the ROI of social media doesn’t happen fast, it can’t, the whole point of social media is in its name…….to be social.

It takes hard work to build a level of trust with your audience, so you can get to the point of the ASK…..That moment you can potentially convert that raving fan into a customer.

So, learn an element of patience when it comes to writing your blog, and understand, that giving away your best advice for free isn’t quite as crazy as you might think. If someone gives you great advice and it helps you massively, how likely are you to tell all your friends about that amazing advice you got as it might help them…….now put that thought process into your business.

Exciting possibilities isn’t it. So get going, give that value for FREE and be ready to keep doing it consistently for FREE.

BLOG GROWTH TIP 8

Answer Questions for Your Audience

It seems obvious, but the best way to create a readership for your blog content is through giving them compelling, informative and value-driven content. I always try to respond to every question my readers come up with, and when I’m posting about my content on other social media channels I actually ask for peoples feedback, get them to leave comments, etc. asking questions. After all the more interaction your content gets, the better it will perform.

Just don’t forget what this post is all about, be sure to respond to every single comment you get, answer their questions, or point them towards an answer if you don’t have it (you don’t have to know everything after all).

If you’re truly passionate about your blog’s area of expertise, you can successfully grow your audience and continue your own learning by answering all the unanswered questions.”

BLOG GROWTH TIP 9

Optimise your blog site for search engines

The first few tips consisted of making your content great for readers and spreading the word to your amazing potential audience.

While this should be your first priority, it’s important to remember that you also need to write for search engines as well.

Using an SEO tool like Yoast for WordPress will help you optimise your blog posts so search engines understand how to index your site properly.

BLOG GROWTH TIP 10

GET YOUR BLOG SEO RIGHT

So, the first step in content creation for taking your mindset business and brand from local to national is to begin creating a blog that gives true value to your audience. However, as we’re discussing SEO today, here are 7 simple tips to help improve your blog SEO.

1. Focus on 1 or 2 long-tail keywords that match the intent of your ideal audience for that blog

2. Don’t forget to use these keywords within your blog, more than once would be great

3. Make sure your blog is mobile-friendly. More and more people are using their phones to digest content, so make sure they can read it on it.

4. Optimise your meta description for the blog. It’s usually about 300 characters, so try to use them all

5. Put in photos and make sure they have the right attributes in the metadata section for the photo

6. Link internally to other content on your website

7. Link externally too, maybe to where you’ve got certain information from or even better, linking back to your own social media channels perhaps. Just make sure if you do that, it’s relevant to the content.[email protected]

ADVENT TIP 7 – THE 5P’S

THE 5P’S

So, our next advent tip is my 5P’S……Preparation prevents piss poor performance. (more…)

5 TIPS TO GET PEOPLE SHARING YOUR CONTENT

So, you’ve just logged into your social media platform of choice, and you’re waiting for that front page to load up and tell you how many thumbs up, hearts, likes etc. etc. your content has got from your current group of raving fans. As much as we shouldn’t, we all care a little about vanity metrics, and want our audience to appreciate the value we’re giving them in our social media content.

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INFLUENCER MARKETING

WHAT IS INFLUENCER MARKETING?

It’s one of the biggest buzz phrases right now in business, especially for those people in the B to C marketing.  To have your product being used by the likes of Zoella, KSI, Jake Paul, Casey Neistat and many many others can give your brand the positive uplift it may well need, BUT, it doesn’t come cheap.  So how can you be sure you’re using the right influencers for your brand?

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Amazing Shots In Football

SHOULD YOU BUY AFFORDABLE KIT FOR AMAZING SHOTS

So, today June 14th, the biggest football tournament in the world kicks off in Russia.  We’ll all spend the next few weeks thinking this could be the year England finally go further than the last 16 and then get super cheesed off when they don’t.

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FINALLY……I’ve Found The Magic Pill

That’s right, you read the title correctly, I’ve found the magic pill for business

 

Let me go back to last night.  I was at a networking event that will remain un-named.

I was in a room full of people looking for that one magic pill answer that would make them rich beyond their dreams, but, without having to really do any hard work at all to get it.

(more…)

FACEBOOK LIVE TOP TIPS – THE 5P’s

YOU REALLY SHOULD BE DOING FACEBOOK LIVE!!

This is, without doubt, the line you’ve been hearing for the last few months from every single social media marketer about, and honestly, I’m not going to sugar coat it for you, yes you should be doing them. So…..let’s talk blogs. (more…)

AWARD WINNING

We’re proud to announce that we’ve recently won two social media awards voted for by you.

We won the #1pmlunch award

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And then we had the privilege of winning the Smart Networker award last week during the #smartnetworking session each day.

 

 

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Thank you to everyone who voted for us to win these fantastic awards, and, we look forward to working with you in the near future.

Simon

 

Newbury Crafty Craft Race – 2015

The Crafty Craft Race

is an event held every year by the Newbury Round Table.  They’re a group of local men who raise a huge amount of money for local worthwhile charities.  This year the event date was set for May 4th which helped them set the events fancy dress code too.  “MAY THE FORCE BE WITH” meant teams where asked to dress in a sic fi fashion if possible.

19 teams of all ages lined up at the Dundas Arms in Kintbury, to take on the Kennet & Avon canal and locks to race down to Victoria Park in Newbury.

The sunshine made an appearance and the park was packed for most of the day.

This year saw them giving donations on the day to Sport in Mind, Newbury and District Cancer Care trust, Newbury Family Counselling Service .

We where proud to be asked to help film the event again and spent the day running around the local area capturing footage of the teams and everyone having fun.

“It’s always great fun to be part of such a brilliant event” said Simon Scholes of Perception Studios. “When a group like the Round Table ask you to be involved, you know you’re helping raise money for some exceptionally worthwhile charities in the local community”

Take a look at the final video here: