As you most likely know, Facebook Live is an incredible way for you and your brand/business to be seen and heard. Especially since the start of the Facebooks most recent algorithm and rule alterations. So here are my top tips for you, starting with why you need to own a teddybear. (more…)
If you haven’t started to invest in video content for your online marketing strategy, you’re missing out on some huge reach and lead generation opportunities. When a video goes “viral,” its popularity grows exponentially through the social media world, drawing thousands of viewers to the creator’s channel unbelievably quickly. (more…)
There are so many ways video marketing can help businesses. Traditionally, video commercials have been overly expensive for companies to produce, and even if they could, actually getting it out there in front of an audience would have been beyond their financial means.
That is no longer the case, thanks to the internet and sites like YouTube. (more…)
2015 is now long gone and was another banner year in the world of online marketing. The new, more proactive customer has very rightly forced marketers to explore innumerable innovative ideas in terms of how they promote themselves and communicate with their audience. (more…)
we understand the power of taking your message and creating a brand around it. Sometimes this can be done in one slightly longer film, talking about your story and future wants / needs.
Other times, regular content is the key.
This is why we’re happy to be working with a couple of brands through 2016, helping them to create regular content to increase their brand reach and re-iterate the message behind that.
Viewers on formats such as YouTube etc enjoy viewing content on a regular schedule. So if you’re looking to create content for your brand there are a few rules to remember, to ensure the audience stick with you and grows.
1. Only create films about what you’re passionate about. Would you want to sit and watch someone talking about something they’re not really that bothered about?
2. Create a filming schedule, and stick to it. People like to know what’s coming, giving them a schedule allows them to look out for your content in their subscription feed.
3. Don’t leave in mistakes. These will only draw away from your main aim (to be a go to expert in your field).
4. Remember the 5 second rule. A great entertaining video must grab someones attention in just 5 seconds
5. Over time, keep an eye on your analytics and retention times, if people are dropping off after 4 minutes, then you know you need to keep your films shorter and more succinct. Word economy is a big problem for most people, so don’t use 20 words when 5 will say the same message.
If you’d like to talk to us about how video and regular content could help your business and brand, please don’t hesitate to get in touch.
TESTIMONIALS ARE A VERY POWERFUL ADDITION TO YOUR WEBSITE.
However, how many times have you read a testimonial message on a website from “Barry, in Basingstoke” and wondered…….does Barry even exist? Of course, you’d like to believe people wouldn’t lie about people loving their product or business.
However, what about if the person leaving the testimonial is talking directly to you? That’s what you can do yourselves with a simple video, like this
Not every video you release has to be a high value, huge production video. Of course, if you want your testimonial videos from clients to look and sound great we’d be more than happy to film them for you.
However, you’ve more than likely got the perfect video camera in your back pocket right now. Every smart phone is very capable of creating an HD video testimonial video with average audio (depending on background noise).
Buy a basic tripod and mobile phone fitting and you can have a nice steady shot too. Make sure you top and tail the video (remove any unwanted video from the front and back end of the file), and upload the video to your youtube channel.
To make it look even better, we can help with editing, improvement of colours, audio and we can add in into and outro slates with your contact details on it, to create a great CALL TO ACTION for your business.
Is your business thinking about video marketing? Here’s what you can expect from it when you go ahead.
1. Video analytics and attribution will take the lead
Data-driven marketing is all the rage, and new marketing technologies have made it possible to track the digital interactions of online audiences and measure the performance of marketing programs. This trend will continue in 2015 as marketers look to extract greater insights from their marketing systems to improve results.
As video becomes a more prominent part of the marketing mix, video analytics will become extremely important—and extremely valuable.
Modern video marketing platforms now offer the ability to track much more than just view counts. Marketers can gain insight into actual audience engagement and average drop-off rates for their videos, as well as how each video is contributing to lead generation and revenue.
2. Video has become a strategic tool for lead generation and qualification
Videos can easily become an active lead-generation tool. Adding an email gate to the start of your video or a lead collection form to the end allows you to create new, well-qualified leads who are interested in your content.
But what’s even more compelling is the use of video-viewing data to better score, segment, and qualify your leads.
By tracking video viewing activities of your prospects, you can gain better insight into who your hottest leads are and you can increase your conversion velocity, and as video becomes an increasingly important part of your website and content marketing programs, tracking video interactions will be critical.
3. The play button makes an amazing call to action
How do we know that audiences prefer video content over other formats? We have the data to prove it. Survey after survey supports it.
Video content is a surefire way to increase click-through and digital conversions rates, and marketeers are starting to take notice.
Simply put, the play button has become the strongest call to action on the internet.
4. Use of video analytics as part of marketing automation and CRM will increase
Although more than 70% of marketers report that video converts better than other content types, a lot less than this are actually using video analytics to enhance lead qualification and customer insights, in fact it’s almost as low as 10%.
As more marketers use video to attract and engage their audiences, they’ll quickly want to start collecting video analytics within their marketing automation and CRM platforms to turn data into results.
That step is critical to maximizing the value of video. It’s what gives you the comprehensive insight into how prospects interact with the brand across multiple channels throughout the buying journey, and it also enables them to start reporting on video’s impact on lead generation, pipeline development, and closed revenue.
5. YouTube will be a complement, not the focus
YouTube and Vimeo are great channels for distributing videos. They can help you increase your reach and attract new audiences. But they shouldn’t not be the only places you look to distribute your content.
To find out more about what video can bring to your business, email [email protected]
We believe every business has a story to tell, and we want to help them tell it through video. We recently approached The Real Macaron Company in Newbury about creating them a documentary marketing video.
Not only is video an excellent way to talk directly and connect with your customers, but, it has been proven to help increase brand reach through SEO and tagging, which in turn improves dwell times and conversion rates.
To find out how we’d tell your story contact us today on [email protected] or call 07976 625746
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