(The following is a rough transcript of the below video)
Now then how you did Lynn, are you well, excellent. Me too. Thank you very much for asking. So today is national dentist’s day. A bit of an interesting one. This one, because dentists are just one of the businesses that I speak to on a regular basis who believe they cannot give value in the content that they put out on social media. Because as we should know by now, giving value is the most important part of social media. Actually helping people, helping educate them, letting them learn from your experience, your knowledge, your expertise. So if you’re not giving value, then the chances are you’re selling. And that really puts people off massively on social media. We are bombarded with sales messages all the time. So value is the place to go. But every business has a place of value that they can give even dentists. So if you’re a dentist watching this right now on national dentist day, remember you can still give value, for example, how to flush your teeth, or what is the best toothbrush for somebody with gums that bleed easily, or what’s the best toothpaste? (more…)
When I speak to brands and businesses about a video, viral is usually one of the main things people want from a piece of content. In fact, the term seems to have exploded in the last 12 months or so.
The honest answer to anyone is, there is no magic formula for making a piece of content go viral. You could make the most polished piece of content and it is seen by nobody, and then film yourself on your phone talking while you walk and it goes crazy on views.
This is, without doubt, the line you’ve been hearing for the last few months from every single social media marketer about, and honestly, I’m not going to sugar coat it for you, yes you should be doing them. So…..let’s talk blogs. (more…)
If you haven’t started to invest in video content for your online marketing strategy, you’re missing out on some huge reach and lead generation opportunities. When a video goes “viral,” its popularity grows exponentially through the social media world, drawing thousands of viewers to the creator’s channel unbelievably quickly. (more…)
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