REMOVE THE FRICTION
So, you’ve downloaded your live video, you’ve got your subtitles ready to go, you’ve got a whole heap of great short edits to make the content easier to digest on different platforms…..So where you put your content?
Well, the simple answer is everywhere. You want to build an audience of raving fans, so, get that content out there to find them. It may be a little time consuming uploading to multiple platforms, but, trust me, it’ll be worth it. Build those raving fans wherever you can, and in time, watch them become more and more dedicated to your value content and start to share it with people they know would benefit from it, so your audience will grow and grow.
Beware, when using your caption file on the videos, linkedin WILL NOT let you add captions after you’ve uploaded your video, it has to be done during the upload process, so make sure you’ve got them to hand so you can add them at the same time
As always, you know where I am if you need to ask any questions or need further help [email protected]
So, our next advent tip is my 5P’S……Preparation prevents piss poor performance. (more…)
Although they’re not for everyone, a lot of people enjoy bonfire night on November 5th, and we’ve all pulled out our camera to take a picture and missed the moment, or it’s come out all grainy, fuzzy and not really captured the event.
So, to help you out, here’s some simple tips for settings on your DSLR so you know how to photograph fireworks
1. Set your ISO as low as possible, 100 or 200 is ideal
2. Set you aperture to F/11
3. Set the shutter speed to about 1/2 a second
It’s really that simple, nothing extra, then snap away. If you feel your photos are a bit dim, alter your shutter speed while leaving everything else, although, of course the slower the shutter speed the more steady you need to be, so maybe using a tripod wouldn’t be a bad idea.
Have fun, and post your firework photos on our page www.facebook.com/perceptionstudiosuk on bonfire night, we look forward to seeing your shots.
GDPR & SOCIAL MEDIA
So, GDPR, it’s coming whether we like it or not, and just a few hours ago I was surfing my social media and stumbled across a very interesting LinkedIn post. It spoke all about GDPR and what they saw as a huge issue for many small and large businesses who relied on email.
I’M ALREADY WORKING HARD, 8 HOURS A DAY
Oh boy, oh boy, this is something I hear a lot from people when I speak to them about their social content and chat about my process of:
Write A Blog
Bullet Point It
Do A Live Video
Re-Purpose the live video into multiple pieces of content that allow your followers to digest your content in their own way i.e. short form video, podcast, short-form audio, memes, etc. etc.
So, how much patience do you have?
Hi, I’m Simon Scholes, founder of Perception Studios, and I’m a former radio and tv presenter and without a lot of patience, I certainly wouldn’t be able to say that. I spent years, getting knocked back, learning, getting knocked back again, learning more, until one day I succeeded. I was offered radio work, did live television and had a lot of fun in the process.
SO, YOU’VE GOT A VIDEO
Hi, I’m Simon Scholes, the creative director and founder of Perception Studios.
So, something I hear a lot from people is “I’ve already got a video” or my personal favourite “Video just doesn’t work for us”. Now as much as these statuses could be potentially true, they’re more than likely not. As I mentioned in my previous blog, we speak to many brands and businesses who have had an all singing and dancing video created, but, they haven’t put it too good use, and herein lies the first lesson of the day “A VIDEO WILL NOT BRING YOU BUSINESS ON IT’S OWN”. (more…)
HAVE YOU GOT A BUSINESS VIDEO?
So, as a brand and business, we’re sure you’ve been told that business video is of vital importance to helping you increase awareness of yourselves.
However, something we hear over and over again is I’ve done my video, so why am I not getting any extra traffic through my website or customers? (more…)