National Grammar Day

(The following is a rough transcription of the below video)

All righty. Then how are you doing? This is Simon Scholes here, founder and creative director of perception studios at the award-winning visual marketing agency based in the UK. That’s my email going off. Uh, we, our brands and businesses create content that really helps them stand out on their social media via video, animation, aerial work, sometimes photography, all that kind of stuff. However, as always, I want you to be able to do stuff yourself free and on today of all days. It’s well worth chatting about this one. It’s national grandma day. Oh, it’s national grammar day. So as you know, I’m not a big fan of creating perfect content. However, grammar is quite an important one and now I am not some sort of grammar doctor goes out and picks up on everybody’s grammar on their content when they put it out. However, grammar is important. It’s fine and dandy to write your content as if the way you speak. In fact, it’s exactly how I do it. I write my content, how I speak. However, my grammar can’t be wrong.

[inaudible]

because your grandma’s copyright. There’s too many people out there who read things as they should be read. So for example, there is the main, I’m sure you’ve all seen at some point or another. Okay. And your grandma rye is the difference between knowing your shit and knowing your shit, so

yeah, exactly. You don’t want to get it wrong because if somebody reads it in a particular way they can read it and go, wow, this person has not got a clue. So I’m going to tell you now down something like grammatically, it’s a great app, it’s free and you can pay for, if you want to put it will just pick you up on those little bits and pieces where you potentially getting something wrong in your grammar or potentially even in spelling as well. Although spelling isn’t such so much of an issue, it’s more the grammar side of things. That is a bit of an issue for most people and a, yeah, it’s well worth getting it right and for the fact that you can download a free app, a free app that can help you get it right. Why wouldn’t you? Exactly. Now, this is a really short video and a really short piece of content, but

I’m sure there’s some value there for you. There’s no, there’s nothing else to say other than get it right and we don’t always all get it right. It’s not the end of the world if you don’t get it right. If somebody picks you up on a grammatical error, change it. Don’t delete the post, just edit it. Just make it right. And then go back to the comment and just say, thanks ever so much. I missed that one. I’ve changed it. So it’s right now. People will forgive mistakes, but don’t put them in there just because you’re lazy and can’t be bothered to download an app that will probably pick you up on it anyway. Exactly. Great stuff. Right until tomorrow. Have a good, enjoying national grammar day, and I’m about to go and bring my grandma and uh, yeah, explain what I was talking about. Okay, I’ll see you tomorrow. Bye.

National Dog Biscuit Day

(The following is a rough transcript of the below video)

Now then, how the devil are you? Well, excellent. Me too. Thank you very much for asking. Welcome to this Sunday video. Thank you for consuming this. And so if you didn’t already know, today is national dog biscuit. Why is there a day for national thought biscuits? I’ve no idea. But obviously it is a day to spend time with friends, family, whether your friends and family are human or are fairly little friends and you’re gonna give them loads of dog biscuits as treats today because it isn’t national dog biscuit day. Uh, but that said, even though you’re going to be spending time with friends, family, fairy friends, all that kind of stuff, just don’t forget the audience behind the lens as well. Verse people who consume your content on a daily basis and those who can’t consume your content on a daily basis. Because let’s remember, social media doesn’t work a five day week it is on seven days a week, 24 hours a day, 365 days a year, a platform, and if you’re not using it on all of those days as a chance, you’re potentially missing out and talking to a new customer because especially on a weekend, not everybody can use social media on a week date. Sometimes the bosses won’t let them do it. That’s why we suggest that people actually when they create video content, have subtitles so that when the boss is in the office and you still want to watch the video content, you can, you don’t have to listen to it. You can actually watch it with subtitles and read what the person says exactly. So don’t forget on a weekend there is a potential of new people consuming content because everybody can be online during the week. So those new people are going to pop onto social media and consume content in this area of expertise that you’re in because are looking for that help and your competitors are putting stuff out on a Saturday and Sunday and you’re not.

So what’s going to happen? You competitors are going to get them as raving fans and as potential new customers and you’re not. However, that’s easily remedied. Start posting on a weekend. I’m not saying you have to create loads and loads of content for a weekend by I am saying you need to spend a little bit of time to saying hello, having a chat with them. Maybe even just make weekends about having fun and not necessarily consuming loads and loads of value-driven content and those statistics, but you could make it about taking part of the poll or maybe having a quiz about the content you’ve been posting for the week and see if people can answer the questions on it. It gives them a chance as well to go back and consume that content and maybe get the questions right. All that kind of stuff. Anyway, hopefully, you’ve got some value from this. The value is that, don’t forget there was a brand new audience on a weekend consuming content, so make sure you’re making content for them to consume. In the meantime, go off, have some fun with your fairy friends and give them a biscuit from me on national bumpy skin day and until tomorrow, have a good un’ bye.

Cook A Sweet Potato

(The following is a rough transcript from the below video)

The devil. I you. Well, excellent. Me too. Thank you very much for asking. It is national cooker sweet potato day as if there’s a day for cooking a sweet potato. I know they’ll make anything where they, anyway, so yesterday is national cookers, sweet potato day. Everybody cooks sweet potatoes these days because they want to be a little bit healthier than want something a bit nicer in their diet with less carbs. Um, and to try and tie this into social media, it got me thinking about how healthy is your content and your social media for your audience. Uh, because so many people just throw content out at different times of the day to potentially different audiences without really thinking seriously about their content and what they’re actually doing with that. So it begs the question, do you understand who your avatar is? If you don’t know what an avatar is, basically an avatar is the ideal customer for you, your niche customer.
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Do A Grouch A Favour

(The following is a transcript of the below video)

Now. Then how the devil are you. Well, excellent. Me too. Thank you very much for asking. So then it’s a quick video today. It’d been a Sunday and I want some time with my family. However, as today is do a grouch a favour day. I felt this was an ideal opportunity to discuss. One thing with you that I know is quite high on most people’s list and that is why they don’t press publish on quite a lot of their content. They don’t actually even start doing the content in the first place. It’s because we’re afraid of what other people might say. We’re afraid of trolls. Everyone’s favourite thing because you get these idiots keyboard warriors who go, you’re rubbish and they type it all out and they post it on your content and then you feel bad about it. Now the fact of the matter is I’m in a fortunate position doing what I’ve done over the years working in TV, working in radio.
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