Tug Of War Day

(The following is a transcript of the below video)

Now. Then how the devil are you? Excellent. Me too. Thank you very much for asking. I’m Simon Scholes, founder and creative director of perception studios, the award winning visual marketing agency and as always on a daily basis and wanted to talk to you about some of the stuff that you can do yourselves for free or potentially with a small cost attached, which is what today is all about because I’m going to tat to you about the fact that it is national tug of war day and on a day like today where it’s raining and horrible outside, the last thing you want to be doing is playing a tug of war, but on a daily basis, especially if you work in marketing in your brand or in your business right now, and you have this tug of war between whether you should spend money on social media or not really bother.
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DO YOU PIN THE IMPORTANT STUFF?

Sometimes we come out with a true moment of inspiration when we’re on social media.  That piece of content that really resonates with our audience, and we want as many people as possible who visit our page, feed, subscriptions etc. to be able to consume that message too, especially if it give a lot of value.

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Can You Make Us A Viral Video

I WANT YOU TO MAKE ME A VIRAL VIDEO

Flat design talking about digital marketing as text “Viral” on desktop.Vector Illustration

When I speak to brands and businesses about a video, viral is usually one of the main things people want from a piece of content.  In fact, the term seems to have exploded in the last 12 months or so.

The honest answer to anyone is, there is no magic formula for making a piece of content go viral.  You could make the most polished piece of content and it is seen by nobody, and then film yourself on your phone talking while you walk and it goes crazy on views.

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What’s Stopping You Doing A Live Video?

WHAT’S STOPPING YOU DOING A LIVE VIDEO?

I speak to 100’s of people every single month, and one question I ask everyone is, have you ever done a live video? Almost 80% of the people I ask haven’t ever done a live video or did it once and it didn’t bring them any business so they’ve not done it again.

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