Going live and creating video is one of the biggest things for a business right now. Jump on to linked in and you’ll see videos from every business, from will writers, accountants, property experts through to florists. It’s all there, and it’s all giving you great value.
When I speak to brands and businesses about a video, viral is usually one of the main things people want from a piece of content. In fact, the term seems to have exploded in the last 12 months or so.
The honest answer to anyone is, there is no magic formula for making a piece of content go viral. You could make the most polished piece of content and it is seen by nobody, and then film yourself on your phone talking while you walk and it goes crazy on views.
So, GDPR, it’s coming whether we like it or not, and just a few hours ago I was surfing my social media and stumbled across a very interesting LinkedIn post. It spoke all about GDPR and what they saw as a huge issue for many small and large businesses who relied on email.
Hi, I’m Simon Scholes, former radio and tv presenter, and the founder of Perception Studios visual marketing agency. Just lately, something I’ve been pushing hard with both clients and also in my talks is podcasting, and the questions I’m always being asked afterward is, but, why should I podcast, and, but won’t this take me a long time to do? (more…)
I speak to 100’s of people every single month, and one question I ask everyone is, have you ever done a live video? Almost 80% of the people I ask haven’t ever done a live video or did it once and it didn’t bring them any business so they’ve not done it again.
This is, without doubt, the line you’ve been hearing for the last few months from every single social media marketer about, and honestly, I’m not going to sugar coat it for you, yes you should be doing them. So…..let’s talk blogs. (more…)
As you most likely know, Facebook Live is an incredible way for you and your brand/business to be seen and heard. Especially since the start of the Facebooks most recent algorithm and rule alterations. So here are my top tips for you, starting with why you need to own a teddybear. (more…)
Hi, I’m Simon Scholes, the creative director and founder of Perception Studios.
So, something I hear a lot from people is “I’ve already got a video” or my personal favourite “Video just doesn’t work for us”. Now as much as these statuses could be potentially true, they’re more than likely not. As I mentioned in my previous blog, we speak to many brands and businesses who have had an all singing and dancing video created, but, they haven’t put it too good use, and herein lies the first lesson of the day “A VIDEO WILL NOT BRING YOU BUSINESS ON IT’S OWN”. (more…)
So, as a brand and business, we’re sure you’ve been told that business video is of vital importance to helping you increase awareness of yourselves.
However, something we hear over and over again is I’ve done my video, so why am I not getting any extra traffic through my website or customers? (more…)
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