National White Chocolate Cheesecake Day

(The following is a rough transcript of the video below)

Now. Then guys, how the devil I you, well, excellent, me too. Thank you very much for asking.

Welcome to national white chocolate cheesecake day as a mouth full and a half, isn’t it? And I could deal with one now though. Nice cup of coffee, white chocolate, cheesecake, maybe some raspberries on the side. This isn’t a food blogger by the way. This is just what I’m quite fancy in that. That is very moment in time. Anyway, as we all know, there’s lots of ingredients in a cheese cake. You’ve got the base slur, you’ve got the cream cheese, you’ve got the flavoring, you’ve got way of your pot on top of it. So there’s lots of different elements to a cheese cake, and that’s the same as putting out a piece of social media. There’s lots of different elements to putting out great social media that will get good interaction as well.

You’ve got to put out a great visual that generally that goes with content. Now, it doesn’t have to be perfect, but he’s going to be great. It’s got an actually tie into the content that you’re putting out. You’ve got to put out great copy. So what is it that you’re saying? How are you trying to get it across? Is there a beginning, middle and an end or is it just all thrown together? Is that value in there is people grabbed, people are going to read it or watch that video or whatever it is going to be and get value from that content. Because what you’ve got to try and do with social media is get all those elements together to make a great piece of content so that people will interact with it, will actually share it and actually take time to actually consume it as well.

That’s the most important thing. And if you keep doing that over and over again, word will spread that you giving value in your content really good. And it’s worth consuming because people will be sharing it on a regular basis. Exactly. So if you want to think about putting together your social media content, you’ve got to start thinking about all the ingredients and how are you going to put them together. Layer upon layer upon there until you make your very delicious white chocolate cheese cake with whatever it is that you get upon the side of it.

Anyway, it’s just a short one for hopefully you got an idea of what I’m trying to get across. Hopefully got some value from this. Make sure that you get all your ingredients together, you get your story together, you get your copyright, you get your visual right. You get the value that you’re giving, right? And you’ll be on tour winner with your content until tomorrow. Thank you very much for watching and consuming this piece of content, and if you are off to go celebrate the day now, enjoy your coffee and then probably your big piece of white chocolate cheese cake. I might have to make a white chocolate cheesecake. Now I need to learn how to make a white chocolate cheese cake first. Anyway, see you tomorrow. Bye.

Jif Lemon Day

(The following is a rough draft of the below video)

Now. Then how the devil are you. Well, excellent too. Thank you very much for asking or welcome to another video ad. Today is all about Shrove Tuesday because obviously it’s pancake day making pancakes. We all know why we do it. We’re claiming the fridge of all the crap so that we can do well for lent unless of course you’re like me and you’re giving nothing up for the next 40 days cause I’m perfect. Anyway, moving on. I wanted to talk to you about a piece of content that really ties well into Shrove Tuesday and pancake day and this is the kind of stuff you need to be thinking about potentially doing with your brand and your business as well. Who remembers here? If you’re of a certain age, we’ll do the TV adverts for our little plastic lemon friends, CIF lemons. Do you remember the advert? In fact, a lot of people still call pancake day this because of this particular Advair Jif lemon day. Have a check out of this

[inaudible].

Don’t forget the pancakes on Jiff lemon Danny, so they have it.

There was an advert for a little, a little orange lemon, no, a little yellow lemon with lemon juice in there that caused people to call pancake day Jif lemon day. And so I want you to think about content for your brand in the same way as they were thinking about pancake day for Jif lemons. How can you tie your content into voice happening on a specific day in the year, what events are happening throughout the year? This is why I do all these daily videos, this daily content that goes on podcasts and on memes and non video because it’s all connected to daily events that people are searching for on a regular basis. So when they’re searching for it, there’s a chance they might come across your content as well and get some real value from it. So I want you to start thinking about what daily events are happening.

I’ve got to put some links to uh, calendars that I use. I’ll put them down in the section below so you can go check those out. But look for events that are tying your business into different things. Few years ago, I was working with somebody who was a leadership coach. I mean went through their entire year’s marketing. And then we got to the very end and they asked, when should I start? And the honest answer was the next day if possible because the next day was may the fourth star Wars day, if you know what I’m talking about. So star Wars day on may the fourth and they were a bit confused. And I said, well, I want you to write a blog about how the architect of the death star missed the weakness of the death star because daft ADA was a crappy boss. And that’s how you need to start thinking about your content.

How can you tie different things back into your business so that it actually really works for you? So could you have done something with national Tati a day or national dog biscuit day or like two day Schwab Tuesday or like tomorrow’s national day. So take a look at the calendar, see what you can tie your content back into. And if you’re not willing to do like daily content like I’m currently doing, well, why don’t I do weekly content? That is the ideal way to start. You start off with one piece of content and you can make that into lots of different things like I mentioned on national tortilla day, and the most important thing is, is you’re making content on one subject matter. So you’re not Scattergood in your approach with your marketing. So try and enjoy your pancake day, your Jeff lemon day, and as you do, just remember, you go look at some calendars, you’re going to get some content ideas together, and you can put a plan together so that you know what you’re talking about week on week, month on month, year on year. Start making that content and start making it work harder for you. But most importantly, tie back into events that are happening because that will really make that content a little bit more easier for you to make and also easier for people to find if they’re searching for it until tomorrow. Thanks for watching. See you then. Bye.

National Dog Biscuit Day

(The following is a rough transcript of the below video)

Now then, how the devil are you? Well, excellent. Me too. Thank you very much for asking. Welcome to this Sunday video. Thank you for consuming this. And so if you didn’t already know, today is national dog biscuit. Why is there a day for national thought biscuits? I’ve no idea. But obviously it is a day to spend time with friends, family, whether your friends and family are human or are fairly little friends and you’re gonna give them loads of dog biscuits as treats today because it isn’t national dog biscuit day. Uh, but that said, even though you’re going to be spending time with friends, family, fairy friends, all that kind of stuff, just don’t forget the audience behind the lens as well. Verse people who consume your content on a daily basis and those who can’t consume your content on a daily basis. Because let’s remember, social media doesn’t work a five day week it is on seven days a week, 24 hours a day, 365 days a year, a platform, and if you’re not using it on all of those days as a chance, you’re potentially missing out and talking to a new customer because especially on a weekend, not everybody can use social media on a week date. Sometimes the bosses won’t let them do it. That’s why we suggest that people actually when they create video content, have subtitles so that when the boss is in the office and you still want to watch the video content, you can, you don’t have to listen to it. You can actually watch it with subtitles and read what the person says exactly. So don’t forget on a weekend there is a potential of new people consuming content because everybody can be online during the week. So those new people are going to pop onto social media and consume content in this area of expertise that you’re in because are looking for that help and your competitors are putting stuff out on a Saturday and Sunday and you’re not.

So what’s going to happen? You competitors are going to get them as raving fans and as potential new customers and you’re not. However, that’s easily remedied. Start posting on a weekend. I’m not saying you have to create loads and loads of content for a weekend by I am saying you need to spend a little bit of time to saying hello, having a chat with them. Maybe even just make weekends about having fun and not necessarily consuming loads and loads of value-driven content and those statistics, but you could make it about taking part of the poll or maybe having a quiz about the content you’ve been posting for the week and see if people can answer the questions on it. It gives them a chance as well to go back and consume that content and maybe get the questions right. All that kind of stuff. Anyway, hopefully, you’ve got some value from this. The value is that, don’t forget there was a brand new audience on a weekend consuming content, so make sure you’re making content for them to consume. In the meantime, go off, have some fun with your fairy friends and give them a biscuit from me on national bumpy skin day and until tomorrow, have a good un’ bye.

Cook A Sweet Potato

(The following is a rough transcript from the below video)

The devil. I you. Well, excellent. Me too. Thank you very much for asking. It is national cooker sweet potato day as if there’s a day for cooking a sweet potato. I know they’ll make anything where they, anyway, so yesterday is national cookers, sweet potato day. Everybody cooks sweet potatoes these days because they want to be a little bit healthier than want something a bit nicer in their diet with less carbs. Um, and to try and tie this into social media, it got me thinking about how healthy is your content and your social media for your audience. Uh, because so many people just throw content out at different times of the day to potentially different audiences without really thinking seriously about their content and what they’re actually doing with that. So it begs the question, do you understand who your avatar is? If you don’t know what an avatar is, basically an avatar is the ideal customer for you, your niche customer.
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Single Person Awareness Day

(The following is a transcript from the video below)

Now. Then how the devil are you? Excellent. Me too. Thank you very much for asking. I’m in the car with the loved one in the background, so excuse any, abrupt noises all of a sudden from background. Uh, so today, if you didn’t already know yesterday was Valentine’s day to day is single person awareness day, which means if he’s single you can go home and love yourself and that sounds very wrong.

But you can go home and make yourself a meal or you can not just watch a good film or you can get the popcorn out or have some chocolate or you can do all of the above and much, much more if you really want to. But the moment, most important thing is, is that you’re loving the fact that your team is single, single person awareness day. And that kind of got me thinking about all the solo printers that are out there right now as well.
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World Radio Day

(The following is a transcript taken from a video about the subject, see below)

Now. Then how the devil are you. Well, excellent. Me too. Thank you very much for asking. Welcome to another video. Today is world radio day. Now obviously I have a very fond affinity with radio. It’s where I started my career. I was working in radio stations as a producer, as a tack up, ended up being a presenter that were running radio stations and all sorts of stuff. So I have a big affinity towards radio and audio in particular and which is why I want to talk to you about what I want to talk to you about today, which is the power of audio for your brand and your business. So if you’re not already doing this, I think this is probably one of the most powerful tools for Brandon business at the moment because it’s the one that has the least friction. All of the forms of content take time and energy to actually consume them.
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