(The following is a rough transcript of the video below)
Now. Then guys, how the devil I you, well, excellent, me too. Thank you very much for asking.
Welcome to national white chocolate cheesecake day as a mouth full and a half, isn’t it? And I could deal with one now though. Nice cup of coffee, white chocolate, cheesecake, maybe some raspberries on the side. This isn’t a food blogger by the way. This is just what I’m quite fancy in that. That is very moment in time. Anyway, as we all know, there’s lots of ingredients in a cheese cake. You’ve got the base slur, you’ve got the cream cheese, you’ve got the flavoring, you’ve got way of your pot on top of it. So there’s lots of different elements to a cheese cake, and that’s the same as putting out a piece of social media. There’s lots of different elements to putting out great social media that will get good interaction as well.
You’ve got to put out a great visual that generally that goes with content. Now, it doesn’t have to be perfect, but he’s going to be great. It’s got an actually tie into the content that you’re putting out. You’ve got to put out great copy. So what is it that you’re saying? How are you trying to get it across? Is there a beginning, middle and an end or is it just all thrown together? Is that value in there is people grabbed, people are going to read it or watch that video or whatever it is going to be and get value from that content. Because what you’ve got to try and do with social media is get all those elements together to make a great piece of content so that people will interact with it, will actually share it and actually take time to actually consume it as well.
That’s the most important thing. And if you keep doing that over and over again, word will spread that you giving value in your content really good. And it’s worth consuming because people will be sharing it on a regular basis. Exactly. So if you want to think about putting together your social media content, you’ve got to start thinking about all the ingredients and how are you going to put them together. Layer upon layer upon there until you make your very delicious white chocolate cheese cake with whatever it is that you get upon the side of it.
Anyway, it’s just a short one for hopefully you got an idea of what I’m trying to get across. Hopefully got some value from this. Make sure that you get all your ingredients together, you get your story together, you get your copyright, you get your visual right. You get the value that you’re giving, right? And you’ll be on tour winner with your content until tomorrow. Thank you very much for watching and consuming this piece of content, and if you are off to go celebrate the day now, enjoy your coffee and then probably your big piece of white chocolate cheese cake. I might have to make a white chocolate cheesecake. Now I need to learn how to make a white chocolate cheese cake first. Anyway, see you tomorrow. Bye.
(The following is a rough transcript of the below video)
Now then how you did Lynn, are you well, excellent. Me too. Thank you very much for asking. So today is national dentist’s day. A bit of an interesting one. This one, because dentists are just one of the businesses that I speak to on a regular basis who believe they cannot give value in the content that they put out on social media. Because as we should know by now, giving value is the most important part of social media. Actually helping people, helping educate them, letting them learn from your experience, your knowledge, your expertise. So if you’re not giving value, then the chances are you’re selling. And that really puts people off massively on social media. We are bombarded with sales messages all the time. So value is the place to go. But every business has a place of value that they can give even dentists. So if you’re a dentist watching this right now on national dentist day, remember you can still give value, for example, how to flush your teeth, or what is the best toothbrush for somebody with gums that bleed easily, or what’s the best toothpaste? (more…)
(The following is a rough transcript of the below video)
Now. Then how the devil lay you. Well, excellent. Me too. Thank you very much for asking. Welcome to another video on national sleep in public day, a day after my own heart, 100% if there’s anybody who slept in most places, it’s me. I’ve slept on planes, trains, uh, in car parks and the park, uh, by swimming pools on the beach, you name it. I’ve slept there pretty much in public because I can sleep anywhere. Uh, but obviously on a weekend there is no time to sleep when it comes to social media. I’m going to harp on about this every weekend until it finally starts to sink in. Social media does not work a five day week. It works. A seven day week is on for 24 hours a day. He is on for 365 days a year, except when it falls over now and again. But generally it is on all the time, which means on a weekend, you cannot afford to not be a least posting a little bit to say hello to your audience and letting them know that you’re there and that you care. (more…)
(The following is a rough draft of the below video)
Now. Then how the devil are you? Well, excellent. Me too. Thank you very much for asking. Today is national national even easy for me to say tortilla chip day a day for eating salty chips. So let’s have a look at how that might even potentially tie into social media. I have no idea right now
the social media podcast with Simon Scholes tips, hints and great content ideas. Then
this is going to be a really, really, really, really distant cousin to bachelor tortilla chip date. But anyway, hopefully you’re well I’m Simon scales, founder and creative director of perception studios, the award winning visual marketing agency based in the UK. How brands and businesses make content that helps them stand out on their social media. And as always, I’m here to help you with your social media, trying to give you ideas of things that you can do for free yourself and today being national tortilla chip day. And I thought, well the obvious one here is toppings. I did stay with me here, stick with me and I’m going to take you through what you could be doing with your content from one single piece of content. So when you have your tortilla chip, your single piece of content, then you add lots and lots of things on top to make it even more appealing.
And so you could do that kind of thing with your social media. I know, stick with me, stick with me. Don’t go anywhere. Um, basically what I’m saying is once you’ve made one piece of content, make that piece of content work harder for your bipolarity with lots of other pieces of content made from that one piece of content. One of the things that most people struggle with that commit to social media and how to create content for each of the different channels is tied to make that content. So if you can make one piece of content work harder for you, then you’re onto a bevel winner. This is why I came up with how to nighttime, just social media in the first place because so many people were struggling to make content. So how about making it easier for them, giving them an opportunity to do something that they all can do.
And then creating content from that. So whether you’re a writer, you could blog whether you are photography, you could take pictures, whether you are somebody who feels to have a good voice, you could do a podcast or whether you feel your ground camera, you could do a video, but all those things can be the bass pedal, the base point for making more content from them. So if you make an any of those things, then you could think about actually what could you do with that content that you could make other stuff from. So if you do a blog, if you’re brilliant at writing, then you could use apps like lumen five who will artificially, intelligently look at the content from the blog and make a video from it with foil two free photos or relative free videos. Or you could use other apps. I did the same kind of thing.
Or you could maybe if you have the photography, you’ve got your photos, you could take your photos and make a video out of those giving hints or tips away of how you got first particular photos and maybe going to biting correct and all that kind of stuff. And if you do have a great voice, do you do a podcast? You could turn that podcast into a video and then that video into short-form content and then you could actually get it transcribed intended to blog. This is something I did recently, rather than actually writing blogs, I’ve been game the podcasts or the videos that I do on a daily basis actually transcribed by rev.com and they have a brand new service where they do a roof that day. So it’s not perfect for 50 cents for about five minutes worth of audio, which is brilliant. It’s like 10 cents a minute, which is just right.
So then you’ve got a blog as well, so there are lots of different things you can do, but what you’re basically saying is layer upon layer upon layer upon last. So if you’re good at making one particular thing that you use, have a particular thing and create other content with it, there is no point in just doing one thing and just posting it one place. Absolutely. Put your effort into one particular social media channel where your audience says book, don’t forget the other social media channels. So 90 80 90% of your effort into that one particular channel that your audience says, but don’t forget, 10% is still leftover for you to still talk to your audience, other channels, other potential channels, because there’s a chance somebody else may say on Twitter, a few channels like tape or on Facebook or on Instagram or Snapchat or on YouTube.
So think about your content and what you could do to actually repurpose your content, make it work harder for you so that you have more content to work with every single day. Well, every single day. Hopefully you got some value from this. It’s a little bit in and though it’s a little bit of a confusing one, but basically just make your content work harder for you. Just actually start doing more with it than just if you need a photograph, just posting it in one place. If it is a podcast just sticking out as a podcast, people want to consume content in other ways. They don’t want the friction of having to go to a channel that they wouldn’t normally use, so you’re best off speaking to them where they potentially are going to be. Okay. Thanks ever so much for listening. As always, if you’re brand new, please do leave, maybe a rating or a comment or something along those lines. That would be amazing and if you are not subscribed, make sure you hit subscribe and if you are subscribed, make sure you let other people know about the container and the videos and stuff like that. I do on a daily basis to help get funny and makes sure people are able to work on both social media and understand what they can do themselves for free. Until next time, thank you very much for watching and that. Yeah, I have a good bye.
(The following is a rough transcript from the below video)
The devil. I you. Well, excellent. Me too. Thank you very much for asking. It is national cooker sweet potato day as if there’s a day for cooking a sweet potato. I know they’ll make anything where they, anyway, so yesterday is national cookers, sweet potato day. Everybody cooks sweet potatoes these days because they want to be a little bit healthier than want something a bit nicer in their diet with less carbs. Um, and to try and tie this into social media, it got me thinking about how healthy is your content and your social media for your audience. Uh, because so many people just throw content out at different times of the day to potentially different audiences without really thinking seriously about their content and what they’re actually doing with that. So it begs the question, do you understand who your avatar is? If you don’t know what an avatar is, basically an avatar is the ideal customer for you, your niche customer. (more…)
(The following is a transcript taken from a video about the subject, see below)
Now. Then how the devil are you. Well, excellent. Me too. Thank you very much for asking. Welcome to another video. Today is world radio day. Now obviously I have a very fond affinity with radio. It’s where I started my career. I was working in radio stations as a producer, as a tack up, ended up being a presenter that were running radio stations and all sorts of stuff. So I have a big affinity towards radio and audio in particular and which is why I want to talk to you about what I want to talk to you about today, which is the power of audio for your brand and your business. So if you’re not already doing this, I think this is probably one of the most powerful tools for Brandon business at the moment because it’s the one that has the least friction. All of the forms of content take time and energy to actually consume them. (more…)
When did you last do paid selling on social media and how did it go?
We all know sales and marketing are pretty much ongoing tasks. So have you ever tried to combine the two with paid for advertising on social media?
I always preach about giving value and not selling, but, that’s when you’re on social media to be social. How about when you make prime content specific to putting budget behind it to advertise and sell your products?
What did you last create and do for this with your brand, and did you have enough raving fans see the content and share it to make a difference to your sales?
You see, value is essential in both types of content, but, if you do put money behind it you could grow your audience of raving fans and not only that potentially find customers if you’re leading them into your funnel correctly with your paid for content.
We’re always happy to chat about content and helping get you on track with your funnel marketing. Just drop us a line to speak about where you need help [email protected]
So, live video is an amazing tool, but, something a lot of people shy away from as it scares them, they’re worried about looking like a nobhead, uninformed, and worst of all, having no audience to watch.Can I be honest with you?Nobody is going to come and watch your fucking content, nobody gives a shit about you, BUT, this will not be forever……..OK, we’ve got that out the way.
One of the major problems for a lot of people when they go live using a phone, tablet or even a webcam is where to look. As I said yesterday, connecting with the audience by speaking into the lens is imperative, however it’s not always that easy. (more…)
So, you’re prepared for you live video. You have it all planned out, you’ve got your 3 or 4 great resonating moments / bullet points to help you talk about your blog subject as a true voice of authority. However, how do you talk to, not at your audience?
This is something I struggled with as a radio presenter. My first snoop (listen back to a show with the boss) went something like this. “Simon, how’re you going to connect with the listener. Right now you’re talking at them, they won’t want to be your mate or go for a pint with you, you need to create an emotional connection”. So off I went with those words ringing in my ears, how the hell was I going to make a connection with the audience when they’re not there for me to bounce off, to respond to what I’m saying or more importantly, for me to talk to. That’s when it struck me, what I needed was something to replace them in the studio, something that meant I was able to connect and talk to them without them all being in the studio with me.
I placed a small stuffed toy on the window sill just behind the mic and started talking to him, it felt instantly different, having that thing to talk to made all the difference. Obviously he didn’t talk back to me or laugh at my jokes (it’d be really fucking scary if he did) but, it made all the difference to my style of communication to an invisible audience. This is how you need to approach your live video content, place a soft toy behind the lens, a photo of a best friend, your partner, a loved one, just someone or something you can talk to, rather than worrying about the audience behind the lens or the picture of you on the screen.
Make sure it’s behind the lens and nowhere else, and you’ll absolutely fly and feel the difference instantly yourself too.
As always, you know where I am if you need to ask any questions or need further help [email protected]
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