HOW TO LIGHT YOUR LIVE VIDEOS

The Standard 3-Point Lighting Technique

Once you’re creating regular live video content, it’s time to take your content onto the next level and make it look even better than it already does.

The Three Point Lighting Technique is a standard method used in video, photography and computer-generated imagery.

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GOING LIVE

LIVE VIDEO IS AWESOME

So, live video is an amazing tool, but, something a lot of people shy away from as it scares them, they’re worried about looking like a nobhead, uninformed, and worst of all, having no audience to watch.  Can I be honest with you?  Nobody is going to come and watch your fucking content, nobody gives a shit about you, BUT, this will not be forever……..OK, we’ve got that out the way.  

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ADVENT TIP 13 – WHERE ARE YOU GOING TO STICK THEM?

REMOVE THE FRICTION

So, you’ve downloaded your live video, you’ve got your subtitles ready to go, you’ve got a whole heap of great short edits to make the content easier to digest on different platforms…..So where you put your content?

Well, the simple answer is everywhere. You want to build an audience of raving fans, so, get that content out there to find them. It may be a little time consuming uploading to multiple platforms, but, trust me, it’ll be worth it. Build those raving fans wherever you can, and in time, watch them become more and more dedicated to your value content and start to share it with people they know would benefit from it, so your audience will grow and grow.

Beware, when using your caption file on the videos, linkedin WILL NOT let you add captions after you’ve uploaded your video, it has to be done during the upload process, so make sure you’ve got them to hand so you can add them at the same time

As always, you know where I am if you need to ask any questions or need further help [email protected]

ADVENT TIP 8 – TALKING TO, NOT AT YOUR AUDIENCE

TALKING TO, NOT AT YOUR AUDIENCE

So, you’re prepared for you live video. You have it all planned out, you’ve got your 3 or 4 great resonating moments / bullet points to help you talk about your blog subject as a true voice of authority. However, how do you talk to, not at your audience?

This is something I struggled with as a radio presenter. My first snoop (listen back to a show with the boss) went something like this. “Simon, how’re you going to connect with the listener. Right now you’re talking at them, they won’t want to be your mate or go for a pint with you, you need to create an emotional connection”. So off I went with those words ringing in my ears, how the hell was I going to make a connection with the audience when they’re not there for me to bounce off, to respond to what I’m saying or more importantly, for me to talk to. That’s when it struck me, what I needed was something to replace them in the studio, something that meant I was able to connect and talk to them without them all being in the studio with me.
I placed a small stuffed toy on the window sill just behind the mic and started talking to him, it felt instantly different, having that thing to talk to made all the difference. Obviously he didn’t talk back to me or laugh at my jokes (it’d be really fucking scary if he did) but, it made all the difference to my style of communication to an invisible audience. This is how you need to approach your live video content, place a soft toy behind the lens, a photo of a best friend, your partner, a loved one, just someone or something you can talk to, rather than worrying about the audience behind the lens or the picture of you on the screen.
Make sure it’s behind the lens and nowhere else, and you’ll absolutely fly and feel the difference instantly yourself too.

As always, you know where I am if you need to ask any questions or need further help [email protected]

5 TIPS TO GET PEOPLE SHARING YOUR CONTENT

So, you’ve just logged into your social media platform of choice, and you’re waiting for that front page to load up and tell you how many thumbs up, hearts, likes etc. etc. your content has got from your current group of raving fans. As much as we shouldn’t, we all care a little about vanity metrics, and want our audience to appreciate the value we’re giving them in our social media content.

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SHOUTING CREATIVELY WITH YOUR SOCIAL CONTENT

SOCIAL CONTENT

As 2016 came to a close, Hootsuite spoke about how video and social content is key for a business to succeed going into 2017.

As much as your business shouldn’t forget about SEO and being searchable, social content is paramount to ensure your brand and business are not only reaching the millennials but also your usual Google-based customers who are heading to social networks in search of products and content. (more…)

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