MY AUDIENCE ISN’T ON SOCIAL MEDIA

BUT, MY AUDIENCE ISN’T ON SOCIAL MEDIA

The words I hear so often when it comes to creating content for going online.  I often speak about using all social media platforms for content to remove the friction for your potential audience and most recently spoke at a networking event and was approached by a few businesses afterwards who insisted their customers are not using social media, so I thought this blog was due to go through each of the most popular social media channels and the audiences they have.

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INFLUENCER MARKETING

WHAT IS INFLUENCER MARKETING?

It’s one of the biggest buzz phrases right now in business, especially for those people in the B to C marketing.  To have your product being used by the likes of Zoella, KSI, Jake Paul, Casey Neistat and many many others can give your brand the positive uplift it may well need, BUT, it doesn’t come cheap.  So how can you be sure you’re using the right influencers for your brand?

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FACEBOOK LIVE TOP TIPS – HAVE YOU GOT A TEDDYBEAR?

FACEBOOK LIVE, TOP TIPS

As you most likely know, Facebook Live is an incredible way for you and your brand/business to be seen and heard.  Especially since the start of the Facebooks most recent algorithm and rule alterations. So here are my top tips for you, starting with why you need to own a teddybear. (more…)

TRACTORS & BOYS TOYS – VISUAL STORY TELLING

H.E.D.G.E Estate Contracting – Story Telling

Over the last month or so, the team here at Perception Studios have been hard at work with the guys from H.E.D.G.E. Estate Contracting telling their story. (more…)

4 GOOD REASONS TO USE VIDEO FOR YOUR BUSINESS

In just 2 years time it’s said that almost 70% of all internet traffic searches will be looking for a video.  Can you really afford to allow your brand to be part of the 30% internet searches and risk not being found?

Here’s 4 really great reasons why you should consider video for your business.

Reason 1 – People can’t get enough of video

There is a reason almost 90% of all Brands and Agencies are using video to engage consumers.

It’s because they have identified that this is many consumer’s favourite way of receiving information. Over 6 billion hours of video are watched each month on YouTube alone.

Reason 2 – Video is easy to take in

One of the key principles to Supplier is providing information in an easy-to-digest format. Often you can’t get anything more digestible than video.

This makes video the perfect medium for communicating many complex points to a supply chain full of Suppliers who vary in size and competency.

Reason 3 – Video is available, even when you’re not

So what if your business trades from 9-5pm.  With video you can still talk to your clients on a one to one personal level and showcase your business.

Reason 4 – Yes, video is cost effective.  

Technological advances mean that the cost of video production are a fraction of what they were. Couple this with video’s strength as a universal medium of communication, and you have a return on investment that is much easier to realise quickly.

My previous blog about “Red Bull” talks more about this.

A simple video could cost as little as a few hundred pounds and create a massive impact for your brand and reach.

To find out more about video, feel free to contact us here at Perception Studios to discuss your needs further.

[email protected]

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