National White Chocolate Cheesecake Day

(The following is a rough transcript of the video below)

Now. Then guys, how the devil I you, well, excellent, me too. Thank you very much for asking.

Welcome to national white chocolate cheesecake day as a mouth full and a half, isn’t it? And I could deal with one now though. Nice cup of coffee, white chocolate, cheesecake, maybe some raspberries on the side. This isn’t a food blogger by the way. This is just what I’m quite fancy in that. That is very moment in time. Anyway, as we all know, there’s lots of ingredients in a cheese cake. You’ve got the base slur, you’ve got the cream cheese, you’ve got the flavoring, you’ve got way of your pot on top of it. So there’s lots of different elements to a cheese cake, and that’s the same as putting out a piece of social media. There’s lots of different elements to putting out great social media that will get good interaction as well.

You’ve got to put out a great visual that generally that goes with content. Now, it doesn’t have to be perfect, but he’s going to be great. It’s got an actually tie into the content that you’re putting out. You’ve got to put out great copy. So what is it that you’re saying? How are you trying to get it across? Is there a beginning, middle and an end or is it just all thrown together? Is that value in there is people grabbed, people are going to read it or watch that video or whatever it is going to be and get value from that content. Because what you’ve got to try and do with social media is get all those elements together to make a great piece of content so that people will interact with it, will actually share it and actually take time to actually consume it as well.

That’s the most important thing. And if you keep doing that over and over again, word will spread that you giving value in your content really good. And it’s worth consuming because people will be sharing it on a regular basis. Exactly. So if you want to think about putting together your social media content, you’ve got to start thinking about all the ingredients and how are you going to put them together. Layer upon layer upon there until you make your very delicious white chocolate cheese cake with whatever it is that you get upon the side of it.

Anyway, it’s just a short one for hopefully you got an idea of what I’m trying to get across. Hopefully got some value from this. Make sure that you get all your ingredients together, you get your story together, you get your copyright, you get your visual right. You get the value that you’re giving, right? And you’ll be on tour winner with your content until tomorrow. Thank you very much for watching and consuming this piece of content, and if you are off to go celebrate the day now, enjoy your coffee and then probably your big piece of white chocolate cheese cake. I might have to make a white chocolate cheesecake. Now I need to learn how to make a white chocolate cheese cake first. Anyway, see you tomorrow. Bye.

National Dentist Day

(The following is a rough transcript of the below video)

Now then how you did Lynn, are you well, excellent. Me too. Thank you very much for asking. So today is national dentist’s day. A bit of an interesting one. This one, because dentists are just one of the businesses that I speak to on a regular basis who believe they cannot give value in the content that they put out on social media. Because as we should know by now, giving value is the most important part of social media. Actually helping people, helping educate them, letting them learn from your experience, your knowledge, your expertise. So if you’re not giving value, then the chances are you’re selling. And that really puts people off massively on social media. We are bombarded with sales messages all the time. So value is the place to go. But every business has a place of value that they can give even dentists. So if you’re a dentist watching this right now on national dentist day, remember you can still give value, for example, how to flush your teeth, or what is the best toothbrush for somebody with gums that bleed easily, or what’s the best toothpaste?
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Sleep In Public Day

(The following is a rough transcript of the below video)

Now. Then how the devil lay you. Well, excellent. Me too. Thank you very much for asking. Welcome to another video on national sleep in public day, a day after my own heart, 100% if there’s anybody who slept in most places, it’s me. I’ve slept on planes, trains, uh, in car parks and the park, uh, by swimming pools on the beach, you name it. I’ve slept there pretty much in public because I can sleep anywhere. Uh, but obviously on a weekend there is no time to sleep when it comes to social media. I’m going to harp on about this every weekend until it finally starts to sink in. Social media does not work a five day week. It works. A seven day week is on for 24 hours a day. He is on for 365 days a year, except when it falls over now and again. But generally it is on all the time, which means on a weekend, you cannot afford to not be a least posting a little bit to say hello to your audience and letting them know that you’re there and that you care.
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Jif Lemon Day

(The following is a rough draft of the below video)

Now. Then how the devil are you. Well, excellent too. Thank you very much for asking or welcome to another video ad. Today is all about Shrove Tuesday because obviously it’s pancake day making pancakes. We all know why we do it. We’re claiming the fridge of all the crap so that we can do well for lent unless of course you’re like me and you’re giving nothing up for the next 40 days cause I’m perfect. Anyway, moving on. I wanted to talk to you about a piece of content that really ties well into Shrove Tuesday and pancake day and this is the kind of stuff you need to be thinking about potentially doing with your brand and your business as well. Who remembers here? If you’re of a certain age, we’ll do the TV adverts for our little plastic lemon friends, CIF lemons. Do you remember the advert? In fact, a lot of people still call pancake day this because of this particular Advair Jif lemon day. Have a check out of this

[inaudible].

Don’t forget the pancakes on Jiff lemon Danny, so they have it.

There was an advert for a little, a little orange lemon, no, a little yellow lemon with lemon juice in there that caused people to call pancake day Jif lemon day. And so I want you to think about content for your brand in the same way as they were thinking about pancake day for Jif lemons. How can you tie your content into voice happening on a specific day in the year, what events are happening throughout the year? This is why I do all these daily videos, this daily content that goes on podcasts and on memes and non video because it’s all connected to daily events that people are searching for on a regular basis. So when they’re searching for it, there’s a chance they might come across your content as well and get some real value from it. So I want you to start thinking about what daily events are happening.

I’ve got to put some links to uh, calendars that I use. I’ll put them down in the section below so you can go check those out. But look for events that are tying your business into different things. Few years ago, I was working with somebody who was a leadership coach. I mean went through their entire year’s marketing. And then we got to the very end and they asked, when should I start? And the honest answer was the next day if possible because the next day was may the fourth star Wars day, if you know what I’m talking about. So star Wars day on may the fourth and they were a bit confused. And I said, well, I want you to write a blog about how the architect of the death star missed the weakness of the death star because daft ADA was a crappy boss. And that’s how you need to start thinking about your content.

How can you tie different things back into your business so that it actually really works for you? So could you have done something with national Tati a day or national dog biscuit day or like two day Schwab Tuesday or like tomorrow’s national day. So take a look at the calendar, see what you can tie your content back into. And if you’re not willing to do like daily content like I’m currently doing, well, why don’t I do weekly content? That is the ideal way to start. You start off with one piece of content and you can make that into lots of different things like I mentioned on national tortilla day, and the most important thing is, is you’re making content on one subject matter. So you’re not Scattergood in your approach with your marketing. So try and enjoy your pancake day, your Jeff lemon day, and as you do, just remember, you go look at some calendars, you’re going to get some content ideas together, and you can put a plan together so that you know what you’re talking about week on week, month on month, year on year. Start making that content and start making it work harder for you. But most importantly, tie back into events that are happening because that will really make that content a little bit more easier for you to make and also easier for people to find if they’re searching for it until tomorrow. Thanks for watching. See you then. Bye.

National Dog Biscuit Day

(The following is a rough transcript of the below video)

Now then, how the devil are you? Well, excellent. Me too. Thank you very much for asking. Welcome to this Sunday video. Thank you for consuming this. And so if you didn’t already know, today is national dog biscuit. Why is there a day for national thought biscuits? I’ve no idea. But obviously it is a day to spend time with friends, family, whether your friends and family are human or are fairly little friends and you’re gonna give them loads of dog biscuits as treats today because it isn’t national dog biscuit day. Uh, but that said, even though you’re going to be spending time with friends, family, fairy friends, all that kind of stuff, just don’t forget the audience behind the lens as well. Verse people who consume your content on a daily basis and those who can’t consume your content on a daily basis. Because let’s remember, social media doesn’t work a five day week it is on seven days a week, 24 hours a day, 365 days a year, a platform, and if you’re not using it on all of those days as a chance, you’re potentially missing out and talking to a new customer because especially on a weekend, not everybody can use social media on a week date. Sometimes the bosses won’t let them do it. That’s why we suggest that people actually when they create video content, have subtitles so that when the boss is in the office and you still want to watch the video content, you can, you don’t have to listen to it. You can actually watch it with subtitles and read what the person says exactly. So don’t forget on a weekend there is a potential of new people consuming content because everybody can be online during the week. So those new people are going to pop onto social media and consume content in this area of expertise that you’re in because are looking for that help and your competitors are putting stuff out on a Saturday and Sunday and you’re not.

So what’s going to happen? You competitors are going to get them as raving fans and as potential new customers and you’re not. However, that’s easily remedied. Start posting on a weekend. I’m not saying you have to create loads and loads of content for a weekend by I am saying you need to spend a little bit of time to saying hello, having a chat with them. Maybe even just make weekends about having fun and not necessarily consuming loads and loads of value-driven content and those statistics, but you could make it about taking part of the poll or maybe having a quiz about the content you’ve been posting for the week and see if people can answer the questions on it. It gives them a chance as well to go back and consume that content and maybe get the questions right. All that kind of stuff. Anyway, hopefully, you’ve got some value from this. The value is that, don’t forget there was a brand new audience on a weekend consuming content, so make sure you’re making content for them to consume. In the meantime, go off, have some fun with your fairy friends and give them a biscuit from me on national bumpy skin day and until tomorrow, have a good un’ bye.

Cook A Sweet Potato

(The following is a rough transcript from the below video)

The devil. I you. Well, excellent. Me too. Thank you very much for asking. It is national cooker sweet potato day as if there’s a day for cooking a sweet potato. I know they’ll make anything where they, anyway, so yesterday is national cookers, sweet potato day. Everybody cooks sweet potatoes these days because they want to be a little bit healthier than want something a bit nicer in their diet with less carbs. Um, and to try and tie this into social media, it got me thinking about how healthy is your content and your social media for your audience. Uh, because so many people just throw content out at different times of the day to potentially different audiences without really thinking seriously about their content and what they’re actually doing with that. So it begs the question, do you understand who your avatar is? If you don’t know what an avatar is, basically an avatar is the ideal customer for you, your niche customer.
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Single Person Awareness Day

(The following is a transcript from the video below)

Now. Then how the devil are you? Excellent. Me too. Thank you very much for asking. I’m in the car with the loved one in the background, so excuse any, abrupt noises all of a sudden from background. Uh, so today, if you didn’t already know yesterday was Valentine’s day to day is single person awareness day, which means if he’s single you can go home and love yourself and that sounds very wrong.

But you can go home and make yourself a meal or you can not just watch a good film or you can get the popcorn out or have some chocolate or you can do all of the above and much, much more if you really want to. But the moment, most important thing is, is that you’re loving the fact that your team is single, single person awareness day. And that kind of got me thinking about all the solo printers that are out there right now as well.
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World Radio Day

(The following is a transcript taken from a video about the subject, see below)

Now. Then how the devil are you. Well, excellent. Me too. Thank you very much for asking. Welcome to another video. Today is world radio day. Now obviously I have a very fond affinity with radio. It’s where I started my career. I was working in radio stations as a producer, as a tack up, ended up being a presenter that were running radio stations and all sorts of stuff. So I have a big affinity towards radio and audio in particular and which is why I want to talk to you about what I want to talk to you about today, which is the power of audio for your brand and your business. So if you’re not already doing this, I think this is probably one of the most powerful tools for Brandon business at the moment because it’s the one that has the least friction. All of the forms of content take time and energy to actually consume them.
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ADVENT TIP 15 – HOW IMPORTANT IS SEO ON MY VIDEO?

HOW IMPORTANT IS SEO ON A VIDEO?

You’ve uploaded your live video to multiple channels, so, thew question is, how important is getting your description and tagging right? Well, it’s massively important, without this being done right, your content is likely to blend into everything else everyone is putting out.

However, have a bespoke thumbnail with your video title on it, along with an eye catching video title in the first place you’re already onto a winner. Then you need to start thinking about video SEO, this is as important with video content as it is with any other piece of content you’re brand and business is putting out.

So, here are a few simple tips to help you out

1. EYE CATCHING TITLE

2. MAKE SURE YOUR TITLE IS ALSO IN THE FIRST 3 LINES OF YOUR VIDEO DESCRIPTION, THESE ARE THE 3 LINES THAT ARE SEEN WHEN SOMEONE SEES YOUR VIDEO IN SEARCH RESULTS ON YOUTUBE

3. DON’T JUST USE THE TOP 3 LINES BECAUSE THAT’S ALL PEOPLE SEE. MAKE SURE YOU REALLY GIVE A GREAT DESCRIPTION OF YOUR VIDEOS CONTENT, THIS WILL HELP IN THE META TAGS

4. YOU WANT GOOGLE TO RECOGNISE THIS CONTENT IS CONNECTED TO YOUR WEBSITE, SO MAKE SURE YOU PUT LINKS IN THE DESCRIPTION TO ALL YOUR SOCIAL MEDIA CHANNELS AND YOUR WEBSITE.

5. YOU MUST USE HTTP:// AT THE START OF YOUR EXTERNAL LINKS, OTHERWISE YOUTUBE WILL NOT MAKE THEM CLICKABLE FOR YOUR AUDIENCE

6. USE THE METATAGS, AND MAKE SURE YOU’RE USING THINGS LIKE YOUR VIDEO TITLE AND CONTENT FROM YOUR DESCRIPTION AS TAGS, THIS HELPS MAKE SURE YOUTUBE SEES THE CONTENT ALL WORKS TOGETHER AND PUSHES IT UP PEOPLES SEARCHES

These are just a few simple rules to follow, there’s much more to really help your content work better, but you can always drop me a line to chat about those.

As always, you know where I am if you need to ask any questions or need further help [email protected]

ADVENT TIP 8 – TALKING TO, NOT AT YOUR AUDIENCE

TALKING TO, NOT AT YOUR AUDIENCE

So, you’re prepared for you live video. You have it all planned out, you’ve got your 3 or 4 great resonating moments / bullet points to help you talk about your blog subject as a true voice of authority. However, how do you talk to, not at your audience?

This is something I struggled with as a radio presenter. My first snoop (listen back to a show with the boss) went something like this. “Simon, how’re you going to connect with the listener. Right now you’re talking at them, they won’t want to be your mate or go for a pint with you, you need to create an emotional connection”. So off I went with those words ringing in my ears, how the hell was I going to make a connection with the audience when they’re not there for me to bounce off, to respond to what I’m saying or more importantly, for me to talk to. That’s when it struck me, what I needed was something to replace them in the studio, something that meant I was able to connect and talk to them without them all being in the studio with me.
I placed a small stuffed toy on the window sill just behind the mic and started talking to him, it felt instantly different, having that thing to talk to made all the difference. Obviously he didn’t talk back to me or laugh at my jokes (it’d be really fucking scary if he did) but, it made all the difference to my style of communication to an invisible audience. This is how you need to approach your live video content, place a soft toy behind the lens, a photo of a best friend, your partner, a loved one, just someone or something you can talk to, rather than worrying about the audience behind the lens or the picture of you on the screen.
Make sure it’s behind the lens and nowhere else, and you’ll absolutely fly and feel the difference instantly yourself too.

As always, you know where I am if you need to ask any questions or need further help [email protected]