National Tortilla Chip Day

(The following is a rough transcript of the video below)

Now. Then how the devil are you? Well, excellent. Me too. Thank you very much for asking. Today is national even easy for me to say tortilla chip day a day for eating tortilla chips So let’s have a look at how that might even potentially tie into social media. I have no idea right now

the social media podcast with Simon Scholes tips, hints and great content ideas.

Then this is going to be a really, really, really, really distant cousin to tortilla chip day. But anyway, hopefully you’re well I’m Simon Scholes, founder and creative director of perception studios, the award-winning visual marketing agency based in the UK. How brands and businesses make content that helps them stand out on their social media. And as always, I’m here to help you with your social media, trying to give you ideas of things that you can do for free yourself and today being national tortilla chip day. And I thought, well the obvious one here is toppings. stay with me here, stick with me and I’m going to take you through what you could be doing with your content from one single piece of content. So when you have your tortilla chip, your single piece of content, then you add lots and lots of things on top to make it even more appealing and so you could do that kind of thing with your social media. I know, stick with me, stick with me. Don’t go anywhere. Basically what I’m saying is once you’ve made one piece of content, make that piece of content work harder for your by layering it with lots of other pieces of content made from that one piece of content.

One of the things that most people struggle with coming to social media and how to create content for each of the different channels is time to make that content. So if you can make one piece of content work harder for you, then you’re onto a bit of a winner. This is why I came up with how to 9 x your social media in the first place because so many people were struggling to make content. So how about making it easier for them, giving them an opportunity to do something that they all can do and then creating content from that. So whether you’re a writer, you could blog whether you are photography, you could take pictures, whether you are somebody who feels to have a good voice, you could do a podcast or whether you feel your ground camera, you could do a video, but all those things can be the base pedal, the base point for making more content from them. So if you make an any of those things, then you could think about actually what could you do with that content that you could make other stuff from. So if you do a blog, if you’re brilliant at writing, then you could use apps like lumen5 who will artificially, intelligently look at the content from the blog and make a video from it with

Royalty-free photos or relative free videos. Or you could use other apps. I did the same kind of thing. Or you could maybe if you have the photography, you’ve got your photos, you could take your photos and make a video out of those giving hints or tips away of how you got those particular photos and maybe got the lighting correct and all that kind of stuff. And if you do have a great voice, do you do a podcast?

You could turn that podcast into a video and then that video into short form content and then you could actually get it transcribed intended to blog. This is something I did recently,rather than actually writing blogs, I’ve been game the podcasts or the videos that I do on a daily basis actually transcribed by rev.com and they have a brand new service where they do a rough edit So it’s not perfect for 50 cents for about five minutes worth of audio, which is brilliant. It’s like 10 cents a minute, which is just great

So then you’ve got a blog as well,so there are lots of different things you can do, but what you’re basically saying is layer upon layer upon layer upon last.So if you’re good at making one a particular thing that you use, have a particular thing and create other content with it, there is no point in just doing one thing and just posting it one place. Absolutely. Put your effort into one particular social media channel where your audience says book, don’t forget the other social media channels.

So 80 90% of your effort into that one particular channel that your audience says, but don’t forget, 10% is still leftover for you to still talk to your audience, other channels, other potential channels because there’s a chance somebody else might see it on Twitter If your channels linked in or on Facebook or on Instagram or Snapchat or on TikTok Or on YouTube. So think about your content and what you could do to actually repurpose your content, make it work harder for you so that you have more content to work with every single day. Well, every single day. Hopefully, you got some value from this.

It’s a little bit in and though it’s a little bit of a confusing one, but basically just make your content work harder for you. Just actually start doing more with it than just if it is a photograph just posting it in one place. If it is a podcast just sticking out as a podcast, people want to consume content in other ways. They don’t want the friction of having to go to a channel that they wouldn’t normally use, so you’re best off speaking to them where they potentially are going to be. Okay. Thanks ever so much for listening.
As always, if you’re brand new, please do leave, maybe a rating or a comment or something along those lines.

That would be amazing and if you are not subscribed, make sure you hit subscribe and if you are subscribed, make sure you let other people know about the container and the videos and stuff like that.I do on a daily basis to help get funny and makes sure people are able to work on both social media and understand what they can do themselves for free. Until next time, thank you very much for watching and that. Yeah, Have a good un’. This was a
Perception studios production.

BLOGGING, THE DOORWAY TO CONTENT

We all want to be creating regular, consistent and value-driven content, don’t we…….YES??????

The first step for the “How to 9 x your social media” process is planning swiftly followed by blogging which I truly believe is the doorway to content for any brand and business who’re struggling to find a way to create regular content for their social media channels.

Here are my top tips to help you grow your blog……

BLOG GROWTH TIP 1

HAVE YOU MADE TIME?

The blog is the first content you create in the “How to 9 x your social media” process. I call it the doorway to content, as this one piece will help you with so much more.

According to a recent survey, a typical blog post takes two and a half hours to create. The same study reveals that a large number of bloggers write outside of regular “work hours,” including on weekends and at night.

So basically, it takes time to create your blog.

And writing blog posts is just the beginning; in addition to creating content, bloggers must optimise for search engines, make time for social media, market their content, network, and engage with readers, just like with all forms of social media.

Not being fully committed is what separates amateur bloggers from the pros.

I think the main mistake I see in new bloggers is not being totally committed to what they’re doing. As @garyvee says, you can’t be half pregnant, go all-in on your content and start with a blog.

BLOG GROWTH TIP 2

How much planning do you do?

Having a plan for your blog content in place will make life so much easier when it comes to creating the content. If you just sit down in front of your computer, the chances are writing a blog will take you hours on end, most of which will be deciding what to write about in the first place.

Plan your content each month to make it easy.

You don’t want to be that creator who is always saying “OH CRAP!!!!”

How often do you say those words when you realise you’ve not posted anything on social media for a few weeks, so then you end up posting something on Instagram, then something different on Twitter and a video on youtube about a totally different subject matter again.

You cannot approach marketing in a scattergun approach. Look at what the big brands do with their marketing, and understand that what they’re doing will work for you, just maybe needs a little modification as they already have a name and followers, you, on the other hand, may not, YET, but that can be built on.

BLOG GROWTH TIP 3

Just get started

Achieving top-tier blogging status can seem like a long shot. But every successful blogger started somewhere.

Create Create Create, practice writing every single day, and get those blogs out for people to consume, giving them loads of value in your content. It doesn’t have to be perfect for people to read it. Get feedback, adjust, move on. Without creating and putting your product or service out there, no one will find you and hire you. Just start.

For content ideas, try a brainstorming worksheet to collect ideas this is where planning really does come into it’s own. Once you know what you’re talking about then you’re onto a winner.

So, get creating, have some fun

BLOG GROWTH TIP 4

Collaborate and network with other bloggers

We’ve all heard the saying, “It’s not about what you know, it’s who you know.”
The same can be said about blogging. If you start to connect with and be part of the blogging community, you’ll be amazed at how your engagement, traffic and even shares of your content could increase.

It’s time to start being SOCIAL on SOCIAL MEDIA.

So how can you start getting to know other bloggers in your niche?

* Engage with other bloggers on social networks – Especially sharing other people’s content if it’s useful to your audience and also responding to them in comments or status updates.

* Leave helpful comments on other blogs – This is best done on personal blogs where the owner responds to comments. This is a sure-fire way to get noticed providing you don’t start selling with your comment and focus on leaving help. You give value in your content, so if you can help, do so.

* Become part of a thriving community in your niche – Online communities are a great way to connect with other bloggers. From Sub-Reddit’s to Facebook Groups and forums, there’s plenty to choose from.

* Look for twitter hours related to blogging – There are many twitter hours where bloggers spend the hour chatting about subject matters, sharing their content and helping each other grow

BLOG GROWTH TIP 5

WRITE WHAT YOUR AUDIENCE WANTS TO READ

Don’t forget, we live in a society where people are hammered constantly with sales messages.

You need to write content full of value for your audience, and also check out trends, etc. so you’re writing about what people have already proven to enjoy as a subject matter.

You can use tools like Google Alerts or Talkwalker Alerts to help you with seeing about blog topics or find popular content on BuzzSumo which helps you see which topics are getting great traction

Whichever topics you cover, keep your audience at the heart of your content and focus on solving their problems.

BLOG GROWTH TIP 6

BE ORIGINAL

We’ve all heard the line “Imitation is the highest form of flattery”, but in the blogosphere, it’s just plain and simple copying.

Don’t be a copycat, it’s all well and good covering the same subject matter as someone else, but, make sure you give it your own slant. People want to consume your value, not someone else’s.

If you do copy, it’s not going to help your online reputation, people can see right through it, especially if they consume your content on a regular basis, as they can read the different tone of voice, etc.

Yes, it’s hard to produce your own content, but, that’s where the planning comes in to make sure you have your subject matters in mind.

So, remember, it’s fine to share someone else blog, but, don’t say it’s your own, always be original with your own content.

BLOG GROWTH TIP 7

FREE INFO ON BLOGS……..

I think this is probably EVERYONES favourite four-letter word. I have a few others I tend to use from time to time, but, this one is still my favourite…..especially as I’m a tight Yorkshireman.

So, when I tell brands and businesses I give away all my best content on social media for FREE, they do tend to think I’m a little bit crazy. In fact, I’m normally asked straight after “So, how the hell do you make any money”

People are sadly very short term in their way of thinking, there’s very little to no patience when it comes to making cash. Most businesses want to see a return right now, and not wait, or have the patience to wait for that R.O.I. However, the ROI of social media doesn’t happen fast, it can’t, the whole point of social media is in its name…….to be social.

It takes hard work to build a level of trust with your audience, so you can get to the point of the ASK…..That moment you can potentially convert that raving fan into a customer.

So, learn an element of patience when it comes to writing your blog, and understand, that giving away your best advice for free isn’t quite as crazy as you might think. If someone gives you great advice and it helps you massively, how likely are you to tell all your friends about that amazing advice you got as it might help them…….now put that thought process into your business.

Exciting possibilities isn’t it. So get going, give that value for FREE and be ready to keep doing it consistently for FREE.

BLOG GROWTH TIP 8

Answer Questions for Your Audience

It seems obvious, but the best way to create a readership for your blog content is through giving them compelling, informative and value-driven content. I always try to respond to every question my readers come up with, and when I’m posting about my content on other social media channels I actually ask for peoples feedback, get them to leave comments, etc. asking questions. After all the more interaction your content gets, the better it will perform.

Just don’t forget what this post is all about, be sure to respond to every single comment you get, answer their questions, or point them towards an answer if you don’t have it (you don’t have to know everything after all).

If you’re truly passionate about your blog’s area of expertise, you can successfully grow your audience and continue your own learning by answering all the unanswered questions.”

BLOG GROWTH TIP 9

Optimise your blog site for search engines

The first few tips consisted of making your content great for readers and spreading the word to your amazing potential audience.

While this should be your first priority, it’s important to remember that you also need to write for search engines as well.

Using an SEO tool like Yoast for WordPress will help you optimise your blog posts so search engines understand how to index your site properly.

BLOG GROWTH TIP 10

GET YOUR BLOG SEO RIGHT

So, the first step in content creation for taking your mindset business and brand from local to national is to begin creating a blog that gives true value to your audience. However, as we’re discussing SEO today, here are 7 simple tips to help improve your blog SEO.

1. Focus on 1 or 2 long-tail keywords that match the intent of your ideal audience for that blog

2. Don’t forget to use these keywords within your blog, more than once would be great

3. Make sure your blog is mobile-friendly. More and more people are using their phones to digest content, so make sure they can read it on it.

4. Optimise your meta description for the blog. It’s usually about 300 characters, so try to use them all

5. Put in photos and make sure they have the right attributes in the metadata section for the photo

6. Link internally to other content on your website

7. Link externally too, maybe to where you’ve got certain information from or even better, linking back to your own social media channels perhaps. Just make sure if you do that, it’s relevant to the content.[email protected]

ADVENT TIP 13 – WHERE ARE YOU GOING TO STICK THEM?

REMOVE THE FRICTION

So, you’ve downloaded your live video, you’ve got your subtitles ready to go, you’ve got a whole heap of great short edits to make the content easier to digest on different platforms…..So where you put your content?

Well, the simple answer is everywhere. You want to build an audience of raving fans, so, get that content out there to find them. It may be a little time consuming uploading to multiple platforms, but, trust me, it’ll be worth it. Build those raving fans wherever you can, and in time, watch them become more and more dedicated to your value content and start to share it with people they know would benefit from it, so your audience will grow and grow.

Beware, when using your caption file on the videos, linkedin WILL NOT let you add captions after you’ve uploaded your video, it has to be done during the upload process, so make sure you’ve got them to hand so you can add them at the same time

As always, you know where I am if you need to ask any questions or need further help [email protected]