(The following is a rough transcript of the video below)
Now. Then how the devil are you? Well, excellent. Me too. Thank you very much for asking. Today is national even easy for me to say tortilla chip day a day for eating tortilla chips So let’s have a look at how that might even potentially tie into social media. I have no idea right now
the social media podcast with Simon Scholes tips, hints and great content ideas.
Then this is going to be a really, really, really, really distant cousin to tortilla chip day. But anyway, hopefully you’re well I’m Simon Scholes, founder and creative director of perception studios, the award-winning visual marketing agency based in the UK. How brands and businesses make content that helps them stand out on their social media. And as always, I’m here to help you with your social media, trying to give you ideas of things that you can do for free yourself and today being national tortilla chip day. And I thought, well the obvious one here is toppings. stay with me here, stick with me and I’m going to take you through what you could be doing with your content from one single piece of content. So when you have your tortilla chip, your single piece of content, then you add lots and lots of things on top to make it even more appealing and so you could do that kind of thing with your social media. I know, stick with me, stick with me. Don’t go anywhere. Basically what I’m saying is once you’ve made one piece of content, make that piece of content work harder for your by layering it with lots of other pieces of content made from that one piece of content.
One of the things that most people struggle with coming to social media and how to create content for each of the different channels is time to make that content. So if you can make one piece of content work harder for you, then you’re onto a bit of a winner. This is why I came up with how to 9 x your social media in the first place because so many people were struggling to make content. So how about making it easier for them, giving them an opportunity to do something that they all can do and then creating content from that. So whether you’re a writer, you could blog whether you are photography, you could take pictures, whether you are somebody who feels to have a good voice, you could do a podcast or whether you feel your ground camera, you could do a video, but all those things can be the base pedal, the base point for making more content from them. So if you make an any of those things, then you could think about actually what could you do with that content that you could make other stuff from. So if you do a blog, if you’re brilliant at writing, then you could use apps like lumen5 who will artificially, intelligently look at the content from the blog and make a video from it with
Royalty-free photos or relative free videos. Or you could use other apps. I did the same kind of thing. Or you could maybe if you have the photography, you’ve got your photos, you could take your photos and make a video out of those giving hints or tips away of how you got those particular photos and maybe got the lighting correct and all that kind of stuff. And if you do have a great voice, do you do a podcast?
You could turn that podcast into a video and then that video into short form content and then you could actually get it transcribed intended to blog. This is something I did recently,rather than actually writing blogs, I’ve been game the podcasts or the videos that I do on a daily basis actually transcribed by rev.com and they have a brand new service where they do a rough edit So it’s not perfect for 50 cents for about five minutes worth of audio, which is brilliant. It’s like 10 cents a minute, which is just great
So then you’ve got a blog as well,so there are lots of different things you can do, but what you’re basically saying is layer upon layer upon layer upon last.So if you’re good at making one a particular thing that you use, have a particular thing and create other content with it, there is no point in just doing one thing and just posting it one place. Absolutely. Put your effort into one particular social media channel where your audience says book, don’t forget the other social media channels.
So 80 90% of your effort into that one particular channel that your audience says, but don’t forget, 10% is still leftover for you to still talk to your audience, other channels, other potential channels because there’s a chance somebody else might see it on Twitter If your channels linked in or on Facebook or on Instagram or Snapchat or on TikTok Or on YouTube. So think about your content and what you could do to actually repurpose your content, make it work harder for you so that you have more content to work with every single day. Well, every single day. Hopefully, you got some value from this.
It’s a little bit in and though it’s a little bit of a confusing one, but basically just make your content work harder for you. Just actually start doing more with it than just if it is a photograph just posting it in one place. If it is a podcast just sticking out as a podcast, people want to consume content in other ways. They don’t want the friction of having to go to a channel that they wouldn’t normally use, so you’re best off speaking to them where they potentially are going to be. Okay. Thanks ever so much for listening.
As always, if you’re brand new, please do leave, maybe a rating or a comment or something along those lines.
That would be amazing and if you are not subscribed, make sure you hit subscribe and if you are subscribed, make sure you let other people know about the container and the videos and stuff like that.I do on a daily basis to help get funny and makes sure people are able to work on both social media and understand what they can do themselves for free. Until next time, thank you very much for watching and that. Yeah, Have a good un’. This was a
Perception studios production.