So, what is one of the most underutilised tools on social media?

I spend a lot of my time talking to brands and businesses about the importance of using SOCIAL MEDIA for what it’s designed for……being SOCIAL.  Sitting and talking to people, answering questions of those people who’re struggling with things in your area of expertise, giving value and creating a new raving fan in the process.


However, how do you go about finding these people?



Well, one of the most underutilised tools on social media is search.  Literally, every single social media platform gives you an opportunity to search out people.

The times I speak to people and they complain that their audience isn’t on a particular social media channel, or that their audience isn’t growing with people they want to be customers.  When I suggest they go and find them, it’s a bit startling for them.


As I’ve mentioned, social media platforms have got search, so put it to good use.  For example, the other day I was on Twitter, I searched for people saying “I need help building my brand” the number of search results that came back was well into the 1000’s, and I was able to set aside a little time to contact about 15 people and see if I could potentially help them with a bit of free advice.  Out of those 15, several have come back to me, and so far, about 3 of them are keen to have a skype call and discuss what they could do going forward.

This doesn’t mean these people will become customers of mine, but, I’ve reached out, I’ve created potentially at least 7 or so raving fans, 3 hot leads, and from those skype calls I’ll ask permission to use the audio from them as podcast audio.  So not only am I able to help someone and give them some free advice but, I’m also able to create myself some fantastic content showing what it is that I do with my clients.

So, think about the searches you could do for your business, and get out onto social media and start searching for those people, but, don’t just leave it too social media.  Start doing it in groups, on forums, other blogs etc. etc. and begin to help more people with your fantastic content and knowledge.

You’d be amazed how many people and hot leads you could find by simply reaching out a little, just to 10 people or so each day.  That’s potentially 50 people a week, so even if just one pays off as a new client, that’s roughly 3 hours work for 1 client.  Depending on the cost of your product, I think that’s potentially a good pay off.

If you’d like to know more about how I could maybe help you build your brand and keep pushing forward let’s have a chat, or you could take up my offer of a FREE 30-minute Skype call to go through some ideas, drop me a line on [email protected]

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