General Facebook Stats

So, let’s take a look at some amazing stats about Facebook that’ll probably blow you away taken from s

1. Facebook Has More Than 2 Billion Daily Active Users

As of June 30, 2017, there are:

facebook monthly active users

Although many social media marketers assume this number will plateau, it’s probably safe to say that Facebook will continue to grow until they run out of new users to sign up. Only a couple more billion to go!

Facebook Demographic Stats

Over 2 billion users is a lot of people. In order to get a better understanding of who you can potentially reach on the platform, here are some Facebook stats on their audience demographics:

2. 83% of Women & 75% of Men Use Facebook

Facebook’s gender demographics are pretty evenly split with women being ever so slightly more active.

This is a clear indicator that no matter who you’re trying to reach, they’re likely active on Facebook.

facebook gender demographics

3. People Aged 18-29 Are the Most Prevalent Facebook Users (65+ Is the Least)

The age groups on Facebook break down by use as such:

  • 88% of those 18-29
  • 84% of those 30-49
  • 72% for those 50-64
  • 62% for those 65+

Despite being the smallest age group on the platform, Facebook seems to be the best option for reaching older users on social media when compared to other networks.

If your brand targets an older audience, make Facebook marketing a priority.

Facebook Usage Stats

It’s important to understand how people use Facebook. Take a look at these Facebook stats related to how people engage with the platform:

4. 40% of Facebook Users Have Never Liked a Facebook Page

More than 60 million businesses have a Facebook Page. Additionally, 39% of users like or follow a Facebook page to receive a special offer.

Some other Facebook stats that related to Facebook pages include things like:

customer service on fb

All of this data leads back to the fact that Facebook Pages are a useful tool for your business. This is especially true in getting the word out and providing quick customer service. People equate quick responses to good customer service, so plan your social media customer service strategy accordingly.

5. People Spend an Average of 35 Minutes on Facebook Each Day

According to data from Nielsen, Americans spend an average of 10 hours and 39 minutes consuming media across their devices. Specifically, five hours per day are spent on mobile devices.

us daily mobile time spent

While content consumption is on the up-and-up, it might surprise you to find that the amount of time spent on Facebook per day has actually decreased. The current average amount of time spent on Facebook is 35 minutes per day.

That number is down from 40 minutes recorded just three years ago. This is supported by findings by SimilarWeb, a marketing intelligence firm which claims that people are generally spending less time on social media now than they did before.

With less time spent on Facebook, you have to learn to make the most of every opportunity to get in front of your audience. Think carefully about what you post and have a purpose for all the content you share.

6. People Access Facebook an Average 8 Times Per Day

According to comScore, Facebook is accessed at an average of eight times per day, followed by Instagram (six), Twitter (five) and Facebook Messenger (three).

So while people may not spend as much time on Facebook as they used to, they do tend to check it pretty frequently.

7. 400 New Users Sign up for Facebook Every Minute

Every 60 seconds on Facebook, there are:

  • 317,000 status updates
  • 400 new users
  • 147,000 photos uploaded
  • 54,000 shared links

The numbers don’t lie—Facebook truly is the largest social network around.

8. 19% of Time Spent on Mobile Devices Is on Facebook

As we alluded to earlier, the average consumer spends five hours per day on their mobile device. But what’s even more interesting is how that time spent breaks down. As you can see in the chart below, Facebook is the clear leader with 19%.

time spent on mobile by app

What is your brand doing to take advantage of the mobile trend?

You can start by creating a seamless mobile experience across all your web properties whether it’s Facebook, Messenger, your website or anywhere else online. Unless you have data to the contrary, you can anticipate most of your social media traffic will be from a mobile device, so prepare accordingly, and one of the most common places to use your mobile phone is here.

Facebook Video Stats

In the past five years, video content has seen tremendous growth. But it’s not just YouTube that’s experiencing an upward shift. Facebook has grown to become a video giant of its own. Here are some stats you need to keep in mind for Facebook video marketing:

9. 44% of SMB Marketers Plan to Spend Money Promoting Facebook Video Content in 2017

One of the most telling signs that marketers are getting serious about a Facebook video is that 44% of SMB marketers plan to put money behind their Facebook video content in 2017.

If your brand isn’t invested in a video on Facebook, there’s a good chance your competitors are, which puts you at a significant disadvantage.

10. Facebook Gets Over 8 Billion Average Daily Video Views

This Facebook stat illustrates exactly why you’re doing your brand a disservice by ignoring video on the platform. With over 8 billion average daily views and 100 million hours of video watched every day, Facebook has become a top player in the social media video landscape.

Greatist is a popular brand that uses video to boost organic engagement and stand out in feeds filled with text and images.

Follow in their footsteps and jump on the Facebook video train.

11. 85% of Facebook Users Watch Videos With the Sound Off

It would be remiss to end this discussion of Facebook stats without getting into details regarding the use of video on the platform, and how it’s shaking everything up. Some of the most important Facebook stats relating to video include:

The takeaway here is to make sure your videos don’t need sound in order to be understood. Taking a little time to add captions could mean the difference between whether or not your Facebook videos get viewed.

12. People Are 5 Times More Likely to Watch Facebook Videos on a Phone

Based on all the Facebook stats we’ve mentioned thus far, this shouldn’t come as a surprise. People are five times more likely to watch video daily on a smartphone than on a desktop.

Ensure that your videos are optimized for mobile viewing.

13. 20% of Facebook Videos Are Live Streams

With Instagram Live, Periscope and other services, live video has been bubbling for a while. In fact, 20% of videos are Live Broadcasts. And in June 2016, businesses were streaming six times more live videos on their Facebook Pages than they were in January when live video was first introduced.

This is an area I’m exceptionally passionate about as I believe once you’ve written your blog, going Live on Facebook is your next step to creating regular content for your brand and business, easily, but with hard work and patience.

Another important statistic to understand is the live element is what’s most appealing to viewers. After your broadcast is finished, the recorded video lives on your page. However, Facebook found that live videos are watched three times longer during the actual stream than the replay.

Facebook Advertising Stats

The key to Facebook’s tremendous growth over the years has been their advertising platform. Marketers spend billions every year to reach their target audience with Facebook Ads. Thanks to low costs and a huge database of user data, Facebook Ads is appealing to businesses of all sizes. Here are some stats to keep in mind for Facebook advertisers:

14. 93% of Marketers Use Facebook Advertising Regularly

Most people have a lot of questions about Facebook advertising. Getting it right can result in some of the best ROI in all forms of advertising. So needless to say—the stakes are high. These Facebook stats shed light on some interesting quirks of advertising on Facebook:

15. Images Account for 75-90% of Facebook Advertising Performance

When it comes to Facebook advertising, in order to be effective, consider the following:

facebook ad stats

16. 47% of the Value of Facebook Video Ads Happens in the First 3 Seconds

While Facebook video ads can be very effective, you don’t have a ton of time to capture your viewer’s attention. In fact, research from Facebook discovered nearly half of the value from your ads is attained in the first three seconds of the video.

facebook video ad recall

When you create videos for ads, try to capture the viewer’s attention immediately. That way they’ll be compelled to stick around and see your entire message.

17. 93% of Social Media Advertisers Use Facebook Ads

Facebook is by far the most popular social media advertising channel. According to Social Media Examiner’s 2017 Social Media Industry Report, 93% of social media advertisers use Facebook Ads. The next network that’s even close is Instagram with 24%, but that’s also a part of the Facebook platform.

social media advertising breakdown

18. 20% of Facebook’s Mobile Ad Revenue Is From Instagram

As you saw in the previous Facebook stat, Instagram is contributing quite a bit to Facebook’s overall advertising numbers. In fact, it makes up 20% of Facebook’s mobile ad revenue, up from 15% last year.

As Instagram continues to grow, this number could potentially increase even more. If you’re currently running Facebook Ads on mobile, consider giving Instagram a try.

19. The Average CPC for Facebook Ads Is $1.72

Curious about whether or not you’re paying too much for your Facebook Ads? The team at Wordstream conducted research to reveal some benchmarks for Facebook Ads.

While other companies have attempted to gather this type of data before, we like Wordstream’s data because it’s broken down by industry. As you can see from the graph below, there are significant differences in CPC for different industries.

average cpc facebook ads

If your average CPC is much higher than your industry average, it could be a sign you need to make some tweaks to your campaigns. If you’re on the low end, you’re probably on the right path.

20. The Average CTR for Facebook Ads Is 0.9%

Wordstream also looked at the average CTR of Facebook Ads by industry. Overall, they found the average CTR to be 0.9%. But similar to CPC, you should look at your industry average rather than the overall.

average facebook ad ctr