working hardOh boy, oh boy, this is something I hear a lot from people when I speak to them about their social content and chat about my process of:

Write A Blog

Bullet Point It

Do A Live Video

Re-Purpose the live video into multiple pieces of content that allow your followers to digest your content in their own way i.e. short form video, podcast, short-form audio, memes, etc. etc.

What I suggest businesses and brands do isn’t a simple task, especially when it comes to time.


It’s the one thing we all don’t have enough and want more of.  However, I’m sure we’re all guilty of wasting our time as well.  I get told so often when I talk about the amount of content a person can create from a single blog “but, I don’t have enough time in the day”.  I then ask the question, but, what do you do in an evening, and this is when I get told, this is my downtime, my chance to switch off etc. and so after a bit of digging you find out the person is working an 8 hour day and trying to build a business on their own.

Now, I truly understand how it feels when you’re working 8 hours a day, you’re getting no traction and think you’re working hard, but, I’m going to be brutally honest here……YOU’RE NOT WORKING HARD ENOUGH.  You need to be willing to put in more hours to make my process work for you.  Nobody said running a business was easy, if it was everyone would be doing it, and that goes for every single element of building your business too.

I don’t preach something I don’t practise.  It drives my family mad when I’m constantly making sure I’m getting my message out on blogs, and podcasts, and social media etc. etc. but I understand that practising what I preach is important, it’s the only way I can make sure I’m getting enough value out for you to digest.

I want you to learn from my mistakes.  I spent the first few years of running a business, simply plodding along.

I was making money, but, mostly by fluke or just knowing people.

Yes, I was good at what I was doing (showcase videos etc.) however, I didn’t really have a plan, I had no real marketing, and I certainly didn’t have a message for my followers and customers.  I now know what I want to achieve, that’s to get every business and brand to understand that creating content isn’t brain surgery, and you can get your brand out to the masses with PATIENCE, CONSISTENCY and most importantly FOR FREE.

However, this IS NOT going to happen without hard work, not a bit of hard work now and again, it takes consistent hard work, day in and day out, constantly putting incredible value into your content for people to digest.  If you’re willing to take the time to build your brand, and practise patience you’ll do great, but as I’ve said time and time again, this isn’t a magic pill, you won’t wake up after doing a month of blogging and see results, this takes time, you’re building your audience organically, but, at least your audience want your content and have followed because you’ve said or done something that truly resonates with them.

So please, take this as the kick up the arse you possibly needed, start cracking into your content, and continue to digest mine and hopefully it’ll help you overcome the steps of creating, and if you’ve any questions about the process or simply want to bounce some ideas around and see if they’ll work, let’s do it, drop me an email, or connect me up on Skype my address is [email protected]

I can’t wait to speak to you.

P.S. There’s plenty of other stuff to talk about, with mindset and creating time by outsourcing those things you don’t need to be doing yourself etc. but that’s the type of thing someone like George Swift from Bigger Brighter Bolder is able to help you with.

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