So, yet again we find ourselves battling with the idea of PERFECTION. So many people I speak to about their brands are massively hung up on their content being perfect, it has to look perfect, sound perfect, be filmed perfectly.

Please start to remember……..


This is the problem you’re likely to be battling by aiming for perfection all the time with your content. That said, sometimes it’s super easy to make some of your content better, simple things like sticking your head under a duvet with your phone as you record your podcast can really make your phone sound like a professional mic (listen to tonight’s podcast for a great example of this).

However, even though these things are easy, it’s really not all that important, just aim to start creating consistent on brand and message-based content you’re proud of releasing, that isn’t always perfect. You’re capable of giving great value, so watch your audience grow.


OK, so here’s 5 great reasons why you should be podcasting.

1. It’s easy.

OK, so starting a podcast sounds like a complicated task, but in reality, it requires minimal up-front investment. Have you got a phone with a voice recorder on it???? You do, GREAT, you can record a podcast then. Find a subject and record it and then send that audio to your computer and upload it to your podcast platform of choice

2. It allows you to produce long-form content.

A podcast allows you to go deeper into your content.

According to Salesforce, “Three percent of monthly podcast consumers listen to the beginning of a podcast only. By and large, podcast listeners are loyal and committed to hearing out the full episode.” This means that there is an enormous opportunity here to showcase your expertise in a way that other formats cannot manage.

3. You’re supporting your partners.

The most common format for a podcast is an interview. As the host of your own show, bringing guests on to interview allows you not only to expand the information you’re providing to your audience by tapping into your guest’s expertise but also to support industry partners. By asking someone to be a guest on your show, you’re giving them access to your audience, potentially helping your guest grow their reach and vice versa too which is so powerful.

4. You build a personal connection with your audience.

Successful podcasts are rarely scripted. As such, the host’s personality has a chance to shine through. Much like the video, podcasts are one of the quickest ways to build personal connections and trust between a host and an audience.

5. It removes almost all friction

So many people create friction with their content. As humans we all learn in different ways, it’s why in my opinion the school examination and overall system is fucked up, but, that’s a conversation for another day. With social media, so many of us create friction. Writing a blog and post it on your website just isn’t enough anymore but the podcast is a brilliant way to remove the friction, it can be listened to at any point in the day and in many different situations, in the gym, driving the kids, mowing the lawn, on a walk, cooking dinner etc. etc. etc.

There are many benefits to starting a podcast. If you have the content to support it and some time to dedicate toward recording and promoting your content, a podcast can go a long way toward growing your brand.