If you use video on your website you’re 50 times more likely to appear on the first page on a search engine.
Video is not just a nice-to-have element, but in current digital marketing a “must have”. Producing videos is crucial when marketing your product or service. Video content is one of the most effective ways to not only talk directly to your customers in an interactive way, but also encourage the viewer to take action to learn more about your product or service. This in turn will increase your sites dwell times and eventually conversion rates from active leads.
If you’re not convinced:
“The average internet user spends 88% more time on a website with video.” (Mist Media)
One of the best ways to lower your homepage bounce rate is to integrate videos. That way it captures visitors’ attention and encourages them to learn more about your company.
One of the best things about video is that no matter what sharing site you’re embedding from they’re easy to share with others across social media, which will in turn send those people who’ve seen it, to your website.
(Invodo) research found that over 50% of consumers who watch a product video are more likely to make a purchase.
To find out more about what video can do for your brand and business, drop us a line to chat