It’s a question I get asked a fair bit when it comes to online content, and honestly, the answer is usually “Your social media sucks” but, that’s just me being the blunt Yorkshireman that I am.
Then I break it down for them to understand exactly what the issue is.
Too many people use social media as an opportunity to sell to their audience, however, they forget a couple of really important factors.
When I speak to brands and businesses about a video, viral is usually one of the main things people want from a piece of content. In fact, the term seems to have exploded in the last 12 months or so.
The honest answer to anyone is, there is no magic formula for making a piece of content go viral. You could make the most polished piece of content and it is seen by nobody, and then film yourself on your phone talking while you walk and it goes crazy on views.
So, GDPR, it’s coming whether we like it or not, and just a few hours ago I was surfing my social media and stumbled across a very interesting LinkedIn post. It spoke all about GDPR and what they saw as a huge issue for many small and large businesses who relied on email.
Oh boy, oh boy, this is something I hear a lot from people when I speak to them about their social content and chat about my process of:
Write A Blog
Bullet Point It
Do A Live Video
Re-Purpose the live video into multiple pieces of content that allow your followers to digest your content in their own way i.e. short form video, podcast, short-form audio, memes, etc. etc.
Facebook is making some updates to its Live video platform which should streamline the process of getting a stream set up and in front of the widest possible audience. The company notes in a blog post that the daily average of Live streams from verified Pages is up 1.5x this year over the past year. In addition to the updates to the Live API, Facebook has also announced that they’re testing a rewind feature for the Live video, something that has previously been unavailable.
The words I hear so often from small businesses around the UK. Social media is a massive world, and we’re spoilt for choice with the number of outlets we can distribute too. However, this massive number of outlets also makes it feel like social media has now become a science, and we don’t know how to approach it, and even more so, where to put our messages. (more…)
Hi, I’m Simon Scholes, former radio and tv presenter, and the founder of Perception Studios visual marketing agency. Just lately, something I’ve been pushing hard with both clients and also in my talks is podcasting, and the questions I’m always being asked afterward is, but, why should I podcast, and, but won’t this take me a long time to do? (more…)
Hi, I’m Simon Scholes, founder of Perception Studios, and I’m a former radio and tv presenter and without a lot of patience, I certainly wouldn’t be able to say that. I spent years, getting knocked back, learning, getting knocked back again, learning more, until one day I succeeded. I was offered radio work, did live television and had a lot of fun in the process.
So then, Easter has just come and gone, and as much as it’s a religious holiday, most people also like to indulge in a little bit of chocolate, in fact, some of the Easter Eggs I saw, where bigger than my head, and so after 24 hours of solid chocolate eating, people tend to ask the question, can you overdo it? (more…)
I speak to 100’s of people every single month, and one question I ask everyone is, have you ever done a live video? Almost 80% of the people I ask haven’t ever done a live video or did it once and it didn’t bring them any business so they’ve not done it again.
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