It’s something I hear a lot from people when it comes to starting on their journey of social media. Growing quickly isn’t easy, and certainly not if you’re looking for meaningful metrics on each of your channels. However, you could get your brand in front of a new audience easily with simple collaborations.
It’s one of the biggest buzz phrases right now in business, especially for those people in the B to C marketing. To have your product being used by the likes of Zoella, KSI, Jake Paul, Casey Neistat and many many others can give your brand the positive uplift it may well need, BUT, it doesn’t come cheap. So how can you be sure you’re using the right influencers for your brand?
Oh, my god, those words ring in my ears from when I first started on YouTube almost 10 years ago now with my first channel. It was something everyone went around asking, and in all honesty, at the time when I understood very little about the future of social media and especially YouTube, I went along with it. Who wouldn’t, it was cool to see your subscriber base pop over that magical 100 mark and then 1000 etc. etc. however, little did we know at the time about vanity metrics.
So, what is one of the most underutilised tools on social media?
I spend a lot of my time talking to brands and businesses about the importance of using SOCIAL MEDIA for what it’s designed for……being SOCIAL. Sitting and talking to people, answering questions of those people who’re struggling with things in your area of expertise, giving value and creating a new raving fan in the process.
However, how do you go about finding these people?
So, you can’t have escaped the news over the last few weeks of the ever-changing landscape of the UK High Street.
From the likes of Toys R’Us closing down internationally, Pound Land talking about being in trouble, House Of Fraser closing over 50% of their stores, M&S being in dire straights, and looking to close over 100 of their stores within the next 3 years, and these are to name just a few. Add into the mix, small local businesses who can’t survive due to high business rates in small towns and the high street is emptying out faster than Stamford Bridge when Chelsea are losing to Sunderland.
So, today June 14th, the biggest football tournament in the world kicks off in Russia. We’ll all spend the next few weeks thinking this could be the year England finally go further than the last 16 and then get super cheesed off when they don’t.
It’s a question I get asked a fair bit when it comes to online content, and honestly, the answer is usually “Your social media sucks” but, that’s just me being the blunt Yorkshireman that I am.
Then I break it down for them to understand exactly what the issue is.
Too many people use social media as an opportunity to sell to their audience, however, they forget a couple of really important factors.
When I speak to brands and businesses about a video, viral is usually one of the main things people want from a piece of content. In fact, the term seems to have exploded in the last 12 months or so.
The honest answer to anyone is, there is no magic formula for making a piece of content go viral. You could make the most polished piece of content and it is seen by nobody, and then film yourself on your phone talking while you walk and it goes crazy on views.
So, GDPR, it’s coming whether we like it or not, and just a few hours ago I was surfing my social media and stumbled across a very interesting LinkedIn post. It spoke all about GDPR and what they saw as a huge issue for many small and large businesses who relied on email.
Oh boy, oh boy, this is something I hear a lot from people when I speak to them about their social content and chat about my process of:
Write A Blog
Bullet Point It
Do A Live Video
Re-Purpose the live video into multiple pieces of content that allow your followers to digest your content in their own way i.e. short form video, podcast, short-form audio, memes, etc. etc.
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