ADVENT TIP 15 – HOW IMPORTANT IS SEO ON MY VIDEO?

HOW IMPORTANT IS SEO ON A VIDEO?

You’ve uploaded your live video to multiple channels, so, thew question is, how important is getting your description and tagging right? Well, it’s massively important, without this being done right, your content is likely to blend into everything else everyone is putting out.

However, have a bespoke thumbnail with your video title on it, along with an eye catching video title in the first place you’re already onto a winner. Then you need to start thinking about video SEO, this is as important with video content as it is with any other piece of content you’re brand and business is putting out.

So, here are a few simple tips to help you out

1. EYE CATCHING TITLE

2. MAKE SURE YOUR TITLE IS ALSO IN THE FIRST 3 LINES OF YOUR VIDEO DESCRIPTION, THESE ARE THE 3 LINES THAT ARE SEEN WHEN SOMEONE SEES YOUR VIDEO IN SEARCH RESULTS ON YOUTUBE

3. DON’T JUST USE THE TOP 3 LINES BECAUSE THAT’S ALL PEOPLE SEE. MAKE SURE YOU REALLY GIVE A GREAT DESCRIPTION OF YOUR VIDEOS CONTENT, THIS WILL HELP IN THE META TAGS

4. YOU WANT GOOGLE TO RECOGNISE THIS CONTENT IS CONNECTED TO YOUR WEBSITE, SO MAKE SURE YOU PUT LINKS IN THE DESCRIPTION TO ALL YOUR SOCIAL MEDIA CHANNELS AND YOUR WEBSITE.

5. YOU MUST USE HTTP:// AT THE START OF YOUR EXTERNAL LINKS, OTHERWISE YOUTUBE WILL NOT MAKE THEM CLICKABLE FOR YOUR AUDIENCE

6. USE THE METATAGS, AND MAKE SURE YOU’RE USING THINGS LIKE YOUR VIDEO TITLE AND CONTENT FROM YOUR DESCRIPTION AS TAGS, THIS HELPS MAKE SURE YOUTUBE SEES THE CONTENT ALL WORKS TOGETHER AND PUSHES IT UP PEOPLES SEARCHES

These are just a few simple rules to follow, there’s much more to really help your content work better, but you can always drop me a line to chat about those.

As always, you know where I am if you need to ask any questions or need further help [email protected]

ADVENT TIP 14 – WORK HARDER

RE-PURPOSING YOUR CONTENT

You’ve uploaded your content to lot’s of different places, but, now you need to make that content work harder for you.

You’ve got the master download, so now it’s your chance to make it work so much harder for you. It will take a bit more hard work on your behalf as you need to learn how to edit video content, but, if you can take your master video and take out your intro, call to action and one of the main value driven bullet points from the middle you can create 3 or 4 new pieces of content that allow you to take your content to another level.

Not every single person out there wants to watch a full 10 minute version of your live video, however, these short pieces of content will allow those who love to digest video, and gain value from your content but want to save time.

So, spend some time learning how to edit your video content. YouTube videos, google searches, or if you do have the budget, pay someone to edit the content for you, but take this next step to really help push your content further on many different channels and keep offering your raving fans an opportunity to digest your content, while you’re removing the friction.

As always, you know where I am if you need to ask any questions or need further help (links in my bio)

ADVENT TIP 13 – WHERE ARE YOU GOING TO STICK THEM?

REMOVE THE FRICTION

So, you’ve downloaded your live video, you’ve got your subtitles ready to go, you’ve got a whole heap of great short edits to make the content easier to digest on different platforms…..So where you put your content?

Well, the simple answer is everywhere. You want to build an audience of raving fans, so, get that content out there to find them. It may be a little time consuming uploading to multiple platforms, but, trust me, it’ll be worth it. Build those raving fans wherever you can, and in time, watch them become more and more dedicated to your value content and start to share it with people they know would benefit from it, so your audience will grow and grow.

Beware, when using your caption file on the videos, linkedin WILL NOT let you add captions after you’ve uploaded your video, it has to be done during the upload process, so make sure you’ve got them to hand so you can add them at the same time

As always, you know where I am if you need to ask any questions or need further help [email protected]

ADVENT TIP 12 – READ YOUR VIDEOS

SHOULD I USE SUBTITLES?

Well, the quick answer to this is YES, the longer answer is HELL YES.

So, the reason for this is that most people will scroll through their social media feeds and do this with the volume off on their machines (just in case the boss realised they’re watching videos when they should be working) or as is default with most social media platforms, the sound is muted until the user decides to turn it on.

This is why subtitles, captions, transcription (however you want to call it) are so powerful. There are loads of great sites available to do this for you for a small fee, just be careful on their accuracy, as the cheaper they are the more automated the service and then they’ll be loads of mistakes.

The service I use is www.rev.com they’re excellent at the process, quick and you can use their caption file on your software (adobe audition etc) and across multiple platforms like youtube, vimeo, facebook and linkedin.

As always, you know where I am if you need to ask any questions or need further help [email protected]E SUB

ADVENT TIP 11 – DOWNLOAD IT

GET IT DOWNLOADED

So, I’ve got you to the stage where you’ve just done an amazing live video, and it’s full of content and value for the audience, who’ve absolutely loved it, those that have got round to watching it. However, this is where the hard work begins, you need to get the content downloaded to you can start to make that live video work harder for you. (more…)

ADVENT TIP 10 – WORK TO A SCHEDULE

STICK TO A SCHEDULE

So, this is it, you’re going live….but when?

Sticking to a schedule is massively important. It’s how you can really begin to build a group of raving fans who’ll watch your content on a regular basis. You see, we like schedules, especially when it comes to consuming other peoples content. If we know when something is going to happen, we make time in our day to consume it…..i.e EASTENDERS, BIG BROTHER etc. etc. (more…)

ADVENT TIP 10 – POSTIT NOTES ARE YOUR FRIEND

STICKY NOTES ARE AWESOME

One of the major problems for a lot of people when they go live using a phone, tablet or even a webcam is where to look. As I said yesterday, connecting with the audience by speaking into the lens is imperative, however it’s not always that easy. (more…)

ADVENT TIP 8 – TALKING TO, NOT AT YOUR AUDIENCE

TALKING TO, NOT AT YOUR AUDIENCE

So, you’re prepared for you live video. You have it all planned out, you’ve got your 3 or 4 great resonating moments / bullet points to help you talk about your blog subject as a true voice of authority. However, how do you talk to, not at your audience?

This is something I struggled with as a radio presenter. My first snoop (listen back to a show with the boss) went something like this. “Simon, how’re you going to connect with the listener. Right now you’re talking at them, they won’t want to be your mate or go for a pint with you, you need to create an emotional connection”. So off I went with those words ringing in my ears, how the hell was I going to make a connection with the audience when they’re not there for me to bounce off, to respond to what I’m saying or more importantly, for me to talk to. That’s when it struck me, what I needed was something to replace them in the studio, something that meant I was able to connect and talk to them without them all being in the studio with me.
I placed a small stuffed toy on the window sill just behind the mic and started talking to him, it felt instantly different, having that thing to talk to made all the difference. Obviously he didn’t talk back to me or laugh at my jokes (it’d be really fucking scary if he did) but, it made all the difference to my style of communication to an invisible audience. This is how you need to approach your live video content, place a soft toy behind the lens, a photo of a best friend, your partner, a loved one, just someone or something you can talk to, rather than worrying about the audience behind the lens or the picture of you on the screen.
Make sure it’s behind the lens and nowhere else, and you’ll absolutely fly and feel the difference instantly yourself too.

As always, you know where I am if you need to ask any questions or need further help [email protected]

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