STOP MAKING EXCUSES

How are you making sure you’re talking to your audience today?

One day this week I was filming in Southampton first thing in the day, then I had to head to London for an afternoon photo shoot for a client.

Obviously being on the road most of the day meant I didn’t have time to complete all my social media content for that particular day. However, did I let that stop me talking to my audience……of course not.

So to make sure I’ve got content for my audience I stayed up late to make sure it was prepped and got up early to be sure I’ve got it all with me on my phone ready to post to people.

Being busy is not an excuse to forget your amazing fans. They want to hear from you, it’s why they’ve followed you in the first place.

I spoke about this a lot a few weeks ago, but, if you plan your content in advance and know your subject matters each and every week in a month at least, then creating the content to work with that value and message shouldn’t be difficult.

So, next time you’re prepping for a busy day or week, remember to plan your arse off, then create the content, and make 1 or two mins in your day, three or four times in your day, and get that content posted out.

Remember…….

NO EXCUSES FOLKS

HAVE YOU GOT A PODCAST?

YOU DO NOT NEED LOADS OF EXPENSIVE KIT

So, yet again we find ourselves battling with the idea of PERFECTION. So many people I speak to about their brands are massively hung up on their content being perfect, it has to look perfect, sound perfect, be filmed perfectly.

Please start to remember……..

IF YOU’RE NOT COMMUNICATING, NOBODY CAN HEAR WHAT YOU’VE GOT TO SAY

This is the problem you’re likely to be battling by aiming for perfection all the time with your content. That said, sometimes it’s super easy to make some of your content better, simple things like sticking your head under a duvet with your phone as you record your podcast can really make your phone sound like a professional mic (listen to tonight’s podcast for a great example of this).

However, even though these things are easy, it’s really not all that important, just aim to start creating consistent on brand and message-based content you’re proud of releasing, that isn’t always perfect. You’re capable of giving great value, so watch your audience grow.

WHY SHOULD I BE PODCASTING?

OK, so here’s 5 great reasons why you should be podcasting.

1. It’s easy.

OK, so starting a podcast sounds like a complicated task, but in reality, it requires minimal up-front investment. Have you got a phone with a voice recorder on it???? You do, GREAT, you can record a podcast then. Find a subject and record it and then send that audio to your computer and upload it to your podcast platform of choice

2. It allows you to produce long-form content.

A podcast allows you to go deeper into your content.

According to Salesforce, “Three percent of monthly podcast consumers listen to the beginning of a podcast only. By and large, podcast listeners are loyal and committed to hearing out the full episode.” This means that there is an enormous opportunity here to showcase your expertise in a way that other formats cannot manage.

3. You’re supporting your partners.

The most common format for a podcast is an interview. As the host of your own show, bringing guests on to interview allows you not only to expand the information you’re providing to your audience by tapping into your guest’s expertise but also to support industry partners. By asking someone to be a guest on your show, you’re giving them access to your audience, potentially helping your guest grow their reach and vice versa too which is so powerful.

4. You build a personal connection with your audience.

Successful podcasts are rarely scripted. As such, the host’s personality has a chance to shine through. Much like the video, podcasts are one of the quickest ways to build personal connections and trust between a host and an audience.

5. It removes almost all friction

So many people create friction with their content. As humans we all learn in different ways, it’s why in my opinion the school examination and overall system is fucked up, but, that’s a conversation for another day. With social media, so many of us create friction. Writing a blog and post it on your website just isn’t enough anymore but the podcast is a brilliant way to remove the friction, it can be listened to at any point in the day and in many different situations, in the gym, driving the kids, mowing the lawn, on a walk, cooking dinner etc. etc. etc.

There are many benefits to starting a podcast. If you have the content to support it and some time to dedicate toward recording and promoting your content, a podcast can go a long way toward growing your brand.

PLAN PLAN PLAN

So, one thing I hear a lot from different solopreneurs and business owners is how difficult it is to come up with content ideas for blogs at the last minute.

Too many brands and businesses leave creating content to the last minute and put very little thought into the subject matter as it’s so last minute to create it. This is why planning is so important. You can begin to think strategically about your content, so you’re talking to people at the right time, about the right things. Rather than talking about your special products coming out for Christmas in December, you need to work just like the larger brands and make people aware of you and your products in late October / early November so you’re the front of mind product before they make their early choices.

So, look to plan your blogs for the rest of September today, that way you’ll know exactly where you’re going with your content and be able to write your blogs potentially in one go so you’re prepared for the month ahead.

STOP CHASING PERFECTION

So many of us sit down, ready to post something on social media but the picture we want to use is just not quite right, the audio doesn’t sound like we’d like it too, the video we want to use isn’t PERFECT.

You have got to stop chasing perfection with your daily content. The important part of daily content is the value you’re giving your audience, it’s not about the perfect lighting. Don’t get me wrong it’s nice now and again to post something that looks nice, but, it’s not the be-all and end-all for your content.

Remember…..if you’re not communicating then nobody can hear what you’ve got to say, and it could be the most important information they’ll ever consume for their business and make them want to be a customer of yours.

The only thing I need to be perfect day to day for me is my coffee.

So, next time you’re creating content, don’t panic about the imperfect edit, the dodgy masked line in a photo / meme, the slight clip on some audio, just remember, if you don’t put it out at all, then you’re never going to grow your audience of raving fans on social media…..and let’s not forget, we all want attention, and social media and the mobile phone is where that attention is at.

DON’T OVERTHINK YOUR CONTENT

How much content are you currently creating?

Overthinking our content is one of the main reasons I speak about not reaching for perfection. The reason being is, I’ve been speaking to a huge amount of people and businesses that are 100% hung up on putting out the perfect piece of content.

The biggest issue with this is, they never quite achieve the perfect piece of content and so therefor procrastinate the days away trying to make what they’ve created right in their eyes. What they forget is that if they’re not communicating at all, nobody can hear or see the value you’ve got to give to them.

Now, this isn’t an easy thing to overcome, but, you have to get to a point where you’re happy to put out content taken from your weekly blogs.

The idea of perfection is also a good reason why I direct people to do Live video content over and above recording it. If you sit constantly recording on your mobile phone, then the chances are you’ll never actually put any content out as you’ll just keep recording it and deleting it. However, if you sit down and do a live piece of content, you’ve got no opportunity to press stop and start again…..you’re in the middle of a live broadcast with a possible audience watching that content, so you crack on. You stumble over something you’re saying, you repeat it clearly and move on. It’s a fantastic way to overcome the fear of perfect content when it comes to video.

So, stop worrying about perfect, certainly, don’t worry about what others may or may not be saying. Do worry about the value you’re giving, the story you’re telling and trust me, your audience will love you for it. I just want to see you start making content for your brand and business.

BLOGGING, THE DOORWAY TO CONTENT

We all want to be creating regular, consistent and value-driven content, don’t we…….YES??????

The first step for the “How to 9 x your social media” process is planning swiftly followed by blogging which I truly believe is the doorway to content for any brand and business who’re struggling to find a way to create regular content for their social media channels.

Here are my top tips to help you grow your blog……

BLOG GROWTH TIP 1

HAVE YOU MADE TIME?

The blog is the first content you create in the “How to 9 x your social media” process. I call it the doorway to content, as this one piece will help you with so much more.

According to a recent survey, a typical blog post takes two and a half hours to create. The same study reveals that a large number of bloggers write outside of regular “work hours,” including on weekends and at night.

So basically, it takes time to create your blog.

And writing blog posts is just the beginning; in addition to creating content, bloggers must optimise for search engines, make time for social media, market their content, network, and engage with readers, just like with all forms of social media.

Not being fully committed is what separates amateur bloggers from the pros.

I think the main mistake I see in new bloggers is not being totally committed to what they’re doing. As @garyvee says, you can’t be half pregnant, go all-in on your content and start with a blog.

BLOG GROWTH TIP 2

How much planning do you do?

Having a plan for your blog content in place will make life so much easier when it comes to creating the content. If you just sit down in front of your computer, the chances are writing a blog will take you hours on end, most of which will be deciding what to write about in the first place.

Plan your content each month to make it easy.

You don’t want to be that creator who is always saying “OH CRAP!!!!”

How often do you say those words when you realise you’ve not posted anything on social media for a few weeks, so then you end up posting something on Instagram, then something different on Twitter and a video on youtube about a totally different subject matter again.

You cannot approach marketing in a scattergun approach. Look at what the big brands do with their marketing, and understand that what they’re doing will work for you, just maybe needs a little modification as they already have a name and followers, you, on the other hand, may not, YET, but that can be built on.

BLOG GROWTH TIP 3

Just get started

Achieving top-tier blogging status can seem like a long shot. But every successful blogger started somewhere.

Create Create Create, practice writing every single day, and get those blogs out for people to consume, giving them loads of value in your content. It doesn’t have to be perfect for people to read it. Get feedback, adjust, move on. Without creating and putting your product or service out there, no one will find you and hire you. Just start.

For content ideas, try a brainstorming worksheet to collect ideas this is where planning really does come into it’s own. Once you know what you’re talking about then you’re onto a winner.

So, get creating, have some fun

BLOG GROWTH TIP 4

Collaborate and network with other bloggers

We’ve all heard the saying, “It’s not about what you know, it’s who you know.”
The same can be said about blogging. If you start to connect with and be part of the blogging community, you’ll be amazed at how your engagement, traffic and even shares of your content could increase.

It’s time to start being SOCIAL on SOCIAL MEDIA.

So how can you start getting to know other bloggers in your niche?

* Engage with other bloggers on social networks – Especially sharing other people’s content if it’s useful to your audience and also responding to them in comments or status updates.

* Leave helpful comments on other blogs – This is best done on personal blogs where the owner responds to comments. This is a sure-fire way to get noticed providing you don’t start selling with your comment and focus on leaving help. You give value in your content, so if you can help, do so.

* Become part of a thriving community in your niche – Online communities are a great way to connect with other bloggers. From Sub-Reddit’s to Facebook Groups and forums, there’s plenty to choose from.

* Look for twitter hours related to blogging – There are many twitter hours where bloggers spend the hour chatting about subject matters, sharing their content and helping each other grow

BLOG GROWTH TIP 5

WRITE WHAT YOUR AUDIENCE WANTS TO READ

Don’t forget, we live in a society where people are hammered constantly with sales messages.

You need to write content full of value for your audience, and also check out trends, etc. so you’re writing about what people have already proven to enjoy as a subject matter.

You can use tools like Google Alerts or Talkwalker Alerts to help you with seeing about blog topics or find popular content on BuzzSumo which helps you see which topics are getting great traction

Whichever topics you cover, keep your audience at the heart of your content and focus on solving their problems.

BLOG GROWTH TIP 6

BE ORIGINAL

We’ve all heard the line “Imitation is the highest form of flattery”, but in the blogosphere, it’s just plain and simple copying.

Don’t be a copycat, it’s all well and good covering the same subject matter as someone else, but, make sure you give it your own slant. People want to consume your value, not someone else’s.

If you do copy, it’s not going to help your online reputation, people can see right through it, especially if they consume your content on a regular basis, as they can read the different tone of voice, etc.

Yes, it’s hard to produce your own content, but, that’s where the planning comes in to make sure you have your subject matters in mind.

So, remember, it’s fine to share someone else blog, but, don’t say it’s your own, always be original with your own content.

BLOG GROWTH TIP 7

FREE INFO ON BLOGS……..

I think this is probably EVERYONES favourite four-letter word. I have a few others I tend to use from time to time, but, this one is still my favourite…..especially as I’m a tight Yorkshireman.

So, when I tell brands and businesses I give away all my best content on social media for FREE, they do tend to think I’m a little bit crazy. In fact, I’m normally asked straight after “So, how the hell do you make any money”

People are sadly very short term in their way of thinking, there’s very little to no patience when it comes to making cash. Most businesses want to see a return right now, and not wait, or have the patience to wait for that R.O.I. However, the ROI of social media doesn’t happen fast, it can’t, the whole point of social media is in its name…….to be social.

It takes hard work to build a level of trust with your audience, so you can get to the point of the ASK…..That moment you can potentially convert that raving fan into a customer.

So, learn an element of patience when it comes to writing your blog, and understand, that giving away your best advice for free isn’t quite as crazy as you might think. If someone gives you great advice and it helps you massively, how likely are you to tell all your friends about that amazing advice you got as it might help them…….now put that thought process into your business.

Exciting possibilities isn’t it. So get going, give that value for FREE and be ready to keep doing it consistently for FREE.

BLOG GROWTH TIP 8

Answer Questions for Your Audience

It seems obvious, but the best way to create a readership for your blog content is through giving them compelling, informative and value-driven content. I always try to respond to every question my readers come up with, and when I’m posting about my content on other social media channels I actually ask for peoples feedback, get them to leave comments, etc. asking questions. After all the more interaction your content gets, the better it will perform.

Just don’t forget what this post is all about, be sure to respond to every single comment you get, answer their questions, or point them towards an answer if you don’t have it (you don’t have to know everything after all).

If you’re truly passionate about your blog’s area of expertise, you can successfully grow your audience and continue your own learning by answering all the unanswered questions.”

BLOG GROWTH TIP 9

Optimise your blog site for search engines

The first few tips consisted of making your content great for readers and spreading the word to your amazing potential audience.

While this should be your first priority, it’s important to remember that you also need to write for search engines as well.

Using an SEO tool like Yoast for WordPress will help you optimise your blog posts so search engines understand how to index your site properly.

BLOG GROWTH TIP 10

GET YOUR BLOG SEO RIGHT

So, the first step in content creation for taking your mindset business and brand from local to national is to begin creating a blog that gives true value to your audience. However, as we’re discussing SEO today, here are 7 simple tips to help improve your blog SEO.

1. Focus on 1 or 2 long-tail keywords that match the intent of your ideal audience for that blog

2. Don’t forget to use these keywords within your blog, more than once would be great

3. Make sure your blog is mobile-friendly. More and more people are using their phones to digest content, so make sure they can read it on it.

4. Optimise your meta description for the blog. It’s usually about 300 characters, so try to use them all

5. Put in photos and make sure they have the right attributes in the metadata section for the photo

6. Link internally to other content on your website

7. Link externally too, maybe to where you’ve got certain information from or even better, linking back to your own social media channels perhaps. Just make sure if you do that, it’s relevant to the content.[email protected]

19 INSTAGRAM GROWTH TIPS

MY TOP 19 INSTAGRAM GROWTH TIPS

Growing an audience on any social media channel is increasingly difficult. Especially in a time when all content is becoming hugely cannibalised with every brand and businesses trying to say the same message in their industries.

Instagram is a huge opportunity for every brand and business, but, you need an audience first, especially one who could potentially share your content with their fans. So, here are 19 simple tips to remember for you to grow you Instagram.

1. How often are you posting?

How consistent is your content? We all know regular posts are a key to staying top-of-mind, and long gaps between updates can let your followers forget about you. This is the same on all social media channels too, not just instagram.

On the other hand, going mad with how often you post, your followers with excessive Instagram posts will make them unfollow you. Your Instagram presence should be like your a nice smell, noticeable, but not overpowering.

Now, the basic rule of thumb is, a piece of content will last 8 hours, so you need to be looking to post about 3 times a day, but it could potentially be more often or slightly less.

One or two posts a day is the sweet spot for most brands. Experiment with different frequencies and analyse your results to find your balance.

For example, start doing two posts a day for a while and monitor your engagement. Then switch things up by posting more or less, and see how your followers respond. You can also try posting at different times of the day to see when your followers are most active.

2. Are you making good use of hashtags?

There is no doubt about the benefits of using Hashtags on Instagram. Hashtags are perhaps the best way to expand your reach, because they expose you to users who are already interested in those specific tags.

First things first, make sure you have a hashtag for your own brand or business. Like I have #howto9xyoursocialmedia what could you have that’s possibly a bit catchier for yourself?

Also a good hashtag should be specific to your industry to make sure you’re reaching the right people, but, don’t forget people in your industry will also be searching these so try to make it so your potential customers can find you.

You need to not get too specific, because it still needs to be something users will actually look for.

Some brands work their hashtags into the caption itself, while others just put all their hashtags after the caption. Either option (or a mix of both) is totally fine. The most important thing is that you include hashtags somewhere.

3. Update Your Profile

You’ve got limited space, so make the most of it.

Word economy is the key phrase here, so don’t get to wordy with what it is you do. Emojis are a great way to paint a picture instead of a thousand words.

Also, get cunning and create a page on your website with all your useful weblinks on it, and then use the address for that page as your single web link. That way you’re helping people find everything they need about you in one place…..don’t use crappy sites that do it for you, they get the traffic instead of you.

Don’t forget as well, include contact details, especially if you’re a business make it a business profile so you can do this. There’s no point in people loving your value and content, and then not being able to get in touch with you.

4. Talk To People

So, here’s a question for you, and be honest in the comments………Do you reply to the comments you get on your content?

If you’re getting any comments on your content, you should be looking to respond.

It seems that a lot of accounts, especially business account, ignore the comments under their own posts.

Trust me, I understand it, especially those one word comments that you can’t be sure if it’s spam, a bot or fake.

However, it is still important to check your comments and respond to the best of your ability, acknowledging your real followers and commenters.

It shows people who are just browsing through your profile that you do pay attention to your community, which gives them an extra reason to follow your account.

Besides, a number of comments are a much stronger engagement indicator to the algorithm, so encourage conversations and discussions!

Instagram is a social network.

Remember, I’ve spoken about this before……that integral word……SOCIAL. So, be social and react to comments.

You wouldn’t ignore people’s remarks at a party and just casually pass them by so don’t do it here

5. Sharing Is Caring

So, we all consume content on a regular basis. We sometimes interact, maybe by liking the content, or perhaps even commenting. However, how often do you share the content of the people you consume?

If that content is of value to you, imagine how valuable it might be to your audience too. It also helps the creator potentially grow their audience while you’re working to the rule of 1/3 on social media. 1/3 sharing your own content, 1/3 sharing someone else, 1/3 being social.

A few other good reasons to share content are.

1. It will improve your relevance and visibility online.

2. You can build relationships with influencers in the tourism industry and be part of a community of content curators, mutually sharing and benefitting from each other’s content.

3. Amplifying content about your subject matter will spread the love around your social networks and beyond

So, next time you’re happy to click the like button, or even write a message, go on, move the mouse and share that content with your audience too. You wouldn’t believe how much that little click can help.

6. How Consistent Is Your Content?

As with all social media, Instagram works on rules like this.

The fact of the matter is, the next bright idea, the next amazing piece of content you put out could be the one that goes crazy and increases your brand and businesses reach exponentially.

However, if you’re currently sat creating content on a sporadic basis, or even worse almost never, then the audience you have will go and consume from those who are creating consistently. Also, you’ll find the algorithms will forget about you and your content, the less you post the more they favour those that post consistently and drop your content down into peoples feeds. The reason for this is interactions etc. If someone is posting consistently, their audience will slowly build as will their contents interactions i.e. comments, thumbs up, watching the full video, clicks on links etc. etc. If you don’t post often then when you do the algorithm will favour their content over yours in someones feed as they’ve interacted more recently with their content, so imagine if that other persons content is your competition?

So, when you’re thinking about social media content, be sure to work hard on making sure you’re posting consistent content to help keep building your raving fans.

7. Set – Up As A Business Account

When you initially set-up your instagram it’s done as a personal account. This is all fine, however, it means you lost out on some amazing options you only get when you set-up as a business account. This is why it’s so advisable to switch to a business account as soon as possible.

Instagram offers awesome free tools to business accounts.

If you’re currently set up as a personal profile, consider converting it to a business profile.

Doing so offers valuable benefits including the following:

The ability to see data analysis about your impressions and engagement

Giving users the option to text, email, or call your business from your Instagram profile

Imagine putting out a piece of content and not allowing people to contact you once they’d seen it as your contact details are not available, that’s why a personal account does, but a business profile all the above can be tapped and that contact can be made instantly.

8. Get Creative

Smart vector icon isolated on transparent background, Smart logo concept

Something I preach all the time is perfection isn’t important when it comes to content for your social media and especially instagram, but, don’t let this be a reason to not get creative.

If you get a creative idea for your brand or business, it’s 100% worth your time making that idea a reality, especially if it’s a visual content idea.

Sometimes the best ideas are the scariest, so don’t be afraid to try new things. Show off your product or service in a unique way by sharing real world uses, demonstrations, and individual customer highlights.

So, when you make content, don’t let your creative side shine when it can, but, still, don’t focus on perfection.

9. Everyone Loves A Free Gift

Gift vector outline icon isolated on transparent background, high quality linear Gift transparency concept can be used web and mobile

Gifts and prizes could help incentivize your audience to stay up to date with your content and also get you new people following your content too. So how do you do this?

The first step in getting more Fans and Followers using incentives is to choose motivational prizes that will resonate with your market. Generally speaking, the better your offer, the more takers you’ll get.

Your offer needs to be:

One that your Fans can’t refuse.
In keeping with the “ask” you want to achieve.
Related to your business, product or service.

There’s so much more to it which is why I’ve written a blog on the subject, check out my website (link in my bio) to find out more.

10. Write Great Captions

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Use humor.

Tell a story.

Reveal something your followers might not know.

There are all kinds of ways to enhance your photo or video with the caption, and it’s important to get the most out of every word. I always make sure I use my caption to the best of my abilities.

Invite people to interact with your captions, get them involved, give away stats and information and don’t forget to give lots and lots of value to your audience and potential audience.

Social media isn’t for selling, so just remember value is Soooooooo important and you can put a lot of this into your instagram caption.

11. Tell A Story

If you’ve ever thought about using Instagram Stories for business, now is the time!

Not only are Instagram Stories fun and creative, but they’re great for growing your engagement, building brand awareness, driving traffic to your website, and even making ecommerce sales!

We’ve all at some point watched a form of reality tv, be it back when Big brother was actually a social experiment, or the more recent series of Love Island and everything in between. We live in a voyeuristic age, where people love to see behind the scenes, real life stuff.

So, this is what I suggest using stories for at first. Give people an insight into your life, almost like a daily vlog, but, it’ll only last for 24 hours in peoples streams, it’s also a chance to really put vertical video to excellent use, but, we’ll discuss landscape v’s portrait tomorrow.

Until then, start putting instagram stories to good use in your business, give that behind the scenes look as well as giving value in a way that removes yet another level of friction.

12. Are You Trying To Sell?

As I’ve mentioned many times, social media is for being SOCIAL. It’s not a place to post and sell with every post you put out. However, selling does have a time and a place.

When it comes to selling your brand and products means you really need to stand out, create something different. This is the point speaking to a professional might be the way forwards. We can all have a creative idea, and it could be amazing, but, it’s usually a professional team who’ll help you realise it, and when you’re putting money behind the content to help sell your brand it’s well worth making sure the content you’re using looks great and does what you want it too.

For example, did you know research has found that photos with a single dominant hue do best, and also images with faces help break down the barriers of not knowing who you’re working with. Blue colours are very calming and images with natural light score more likes on average? A professional will know these things and much more.

There are exceptions to every rule, though, so the most important thing is to take beautiful photos and video or find someone who can. Yes there’s a cost attached, but you want your content to perform and sell, so weigh up is the £1000 worth the £5000 you could make in return?

13. Are You Planning Your Content

Calendar vector icon isolated on transparent background, Calendar logo concept

When it comes to content creation, I’ve heard all the excuses…..however, in an age where we nearly all walk around with a smart phone in our back pocket, with the ability to download apps onto them……there’s NO EXCUSE for not creating content for your brand and or business.

With meme creation apps, podcast creating apps, video editing software and so much more, all available on your mobile phone, what is it that’s really stopping you from creating content to pass on your value and build a group of raving fans? ARE YOU READY FOR A BRAND NEW WEEK?

So, are you ready for this week?

Do you know what you’re going to be posting about?

Don’t forget the opportunity for you to create content galore by simply getting that blog written and published.

Start writing a blog, and with this one thing you can make so much more with the “How to 9 x your social media” process.

14. Using Search

Are you using one of the most powerful tools on social media? So many people I’ve been speaking to recently either don’t realise, or have forgotten then most social media platforms are also a search tool.

This is a brilliant chance for you to reach out to people around the world, or locally who need your help. We all buy on emotion, and we need someone to help with a specific pain point in our businesses.

Use the search function and reach out to speak to 10 or 15 people every single day on each social platform. You’ll be amazed at the potential of building your group of raving fans by doing something like this and giving people value value value.

15. If You Build It They Will Come

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We’ve all seen the amazing film “Field Of Dreams” (if you’ve not get hold of a copy, it’s pretty awesome). The above lines are prevalent all the way through, and it’s something marketeers seem to have tagged onto massively in recent years.

However……WHAT A CROCK OF SHIT. Too many people have in mind that just because they do a spot of social media content the audience will come. The number of brands and businesses I’ve spoken to recently who tell me they’re doing blogs but don’t have any more business yet is quite amazing.

I feel it’s my place to help brands and businesses and especially “entrepreneurs” understand that building a social media audience, in fact any form of digital audience is hard work, and doesn’t happen over night, especially building a group of raving fans who give a shit about your content, and will be happy to share it to their audience.

So, don’t just assume because you’re doing a blog it will bring an audience. Think about what else you could do with your blog, and all your content. What could you tie it into that people are already emotionally connected too. Wimbledon, Star Wars day etc. etc. these are all events you may potentially be able to draw people into your content with by using these events as examples as to why your content subject matter works, in other words “TIE YOUR BLOGS IN” (and other content) with events happening around the world or even better locally.

16. Give Instagram Stories A Try

KHARKIV, UKRAINE – DECEMBER 24, 2018: iPhone X Max with social networking application Instagram on screen, isolated on white background

If you’ve ever thought about using Instagram Stories for business, now is the time!

Not only are Instagram Stories fun and creative, but they’re great for growing your engagement, building brand awareness, driving traffic to your website, and even making ecommerce sales!

We’ve all at some point watched a form of reality tv, be it back when Big brother was actually a social experiment, or the more recent series of Love Island and everything in between. We live in a voyeuristic age, where people love to see behind the scenes, real life stuff.

So, this is what I suggest using stories for at first. Give people an insight into your life, almost like a daily vlog, but, it’ll only last for 24 hours in peoples streams, it’s also a chance to really put vertical video to excellent use, but, we’ll discuss landscape v’s portrait tomorrow.

Until then, start putting instagram stories to good use in your business, give that behind the scenes look as well as giving value in a way that removes yet another level of friction.

17. Collaborations

Announcement vector icon isolated on transparent background, Announcement transparency concept can be used web and mobile

When you’re in a photo with multiple other people or businesses, do you tag them in the photo?

This is an excellent and easy way to collaborate without specific content. Those businesses will see the tag in their feeds on whichever channel you’ve tagged them and most importantly, potentially share that content to their feed, for their audience to see and hopefully come to see your profile and get value.

So, next time you post a pic after a meeting or a networking event etc. make sure you tag fellow businesses and people in the photo to help increase your reach.

PS That doesn’t mean just randomly tagging people and businesses not in the photographs, that just cheeses people off.

18. Have You Every Paid For A Post

Instagram has 1 billion monthly active users. 500 million of those users are engaging daily on the platform.

And they’re not just engaging with their very best of friends.

They’re engaging with brands, too, 10x more than they do on Facebook.

So, as Instagram is owned by Facebook (and has access to all of that data), it allows for awesome targeting if you know who you’re trying to reach.

Sponsored posts are also not in your face on Instagram, so they’re less likely to be ignored than a typical online banner ad.

Sponsored Instagram ads can have a massive impact when they’re well-targeted and take advantage of Instagram being a visual medium. Make sure your sponsored posts are some of your most visually appealing work.
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19. Instagram Doesn’t Switch Off For The Weekend

So, it’s time for my final tip to help your Instagram growth.

Yes it’s the WEEKEND, and we all know what that means, I’m about to tell you telling you how Instagram doesn’t work a 5 day week.

That’s right, the weekend is a fantastic opportunity for you to keep talking to your amazing audience, and keep giving them value that your competition probably isn’t doing.

How do you keep them interested on a weekend, well why not run polls, get them involved in a quiz on your instagram stories, or simply go out and speak to them on their content as well as posting your own stuff.

Just don’t forget, the weekend isn’t always a chance to switch off, but more so, a chance to really get 4 or 5 steps ahead of the competition with a few simple posts and a bit of being social on social media.

As always if you want to speak more about how you can grow your social media channels as well as Instagram and take your brand from local to national, drop me a line [email protected]

WHAT’S AN ALGORITHM?

WHAT THE HELL’S AN ALGORITHM?

To write a computer program, you have to tell the computer, step by step, exactly what you want it to do. … When you are telling the computer what to do, you also get to choose how it’s going to do it. That’s where computer algorithms come in. The algorithm is the basic technique used to get the job done.

So a good few examples are:

The taxi algorithm:

Go to the taxi stand.
Get in a taxi.
Give the driver my address.
The call-me algorithm:

When your plane arrives, call my cell phone.
Meet me outside baggage claim.
The rent-a-car algorithm:

Take the shuttle to the rental car place.
Rent a car.
Follow the directions to get to my house.

So, sites like LinkedIn, Instagram, Facebook, etc. use algorithms to decide what users are allowed to see in their feeds.

They should always be taken into consideration, but, the fact of the matter is most of the platforms don’t know what their algorithms rules are let alone us as the users, so don’t get too caught up in it, just keep posting value for your amazing audience.

Also, don’t forget to take them into consideration when you’re consuming content too. Remember the person posting the content has taken time to create it, help them on the algorithm by interacting with their content, especially if you’ve got value from it.

SALES ISN’T A DIRTY WORD

SALES….IT’S NOT A DIRTY WORD

When did you last do paid selling on social media and how did it go?

We all know sales and marketing are pretty much ongoing tasks. So have you ever tried to combine the two with paid for advertising on social media?

I always preach about giving value and not selling, but, that’s when you’re on social media to be social. How about when you make prime content specific to putting budget behind it to advertise and sell your products?

What did you last create and do for this with your brand, and did you have enough raving fans see the content and share it to make a difference to your sales?

You see, value is essential in both types of content, but, if you do put money behind it you could grow your audience of raving fans and not only that potentially find customers if you’re leading them into your funnel correctly with your paid for content.

We’re always happy to chat about content and helping get you on track with your funnel marketing. Just drop us a line to speak about where you need help [email protected]eptionstudios.co.uk

ARE YOU PODCASTING?

ARE YOU PODCASTING?

Podcasts are an excellent way for you to speak directly to your audience of raving fans in a frictionless way.

Every other form of content creates a level of friction

VIDEO you have to stop everything else to watch and consume it
BLOG you have to stop everything else to read it
MEMES you have to go onto social media channels and scroll or search to find your fav content

PODCASTING on the other hand, on your medium of choice you’ll subscribe to your fav podcasts and your phone, computer, etc. will download them automatically for you to consume. You literally have to do nothing but plug in your headphones or Bluetooth kit to consume the content.

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