WHAT’S AN ALGORITHM?

WHAT THE HELL’S AN ALGORITHM?

To write a computer program, you have to tell the computer, step by step, exactly what you want it to do. … When you are telling the computer what to do, you also get to choose how it’s going to do it. That’s where computer algorithms come in. The algorithm is the basic technique used to get the job done.

So a good few examples are:

The taxi algorithm:

Go to the taxi stand.
Get in a taxi.
Give the driver my address.
The call-me algorithm:

When your plane arrives, call my cell phone.
Meet me outside baggage claim.
The rent-a-car algorithm:

Take the shuttle to the rental car place.
Rent a car.
Follow the directions to get to my house.

So, sites like LinkedIn, Instagram, Facebook, etc. use algorithms to decide what users are allowed to see in their feeds.

They should always be taken into consideration, but, the fact of the matter is most of the platforms don’t know what their algorithms rules are let alone us as the users, so don’t get too caught up in it, just keep posting value for your amazing audience.

Also, don’t forget to take them into consideration when you’re consuming content too. Remember the person posting the content has taken time to create it, help them on the algorithm by interacting with their content, especially if you’ve got value from it.

SALES ISN’T A DIRTY WORD

SALES….IT’S NOT A DIRTY WORD

When did you last do paid selling on social media and how did it go?

We all know sales and marketing are pretty much ongoing tasks. So have you ever tried to combine the two with paid for advertising on social media?

I always preach about giving value and not selling, but, that’s when you’re on social media to be social. How about when you make prime content specific to putting budget behind it to advertise and sell your products?

What did you last create and do for this with your brand, and did you have enough raving fans see the content and share it to make a difference to your sales?

You see, value is essential in both types of content, but, if you do put money behind it you could grow your audience of raving fans and not only that potentially find customers if you’re leading them into your funnel correctly with your paid for content.

We’re always happy to chat about content and helping get you on track with your funnel marketing. Just drop us a line to speak about where you need help [email protected]

ARE YOU PODCASTING?

ARE YOU PODCASTING?

Podcasts are an excellent way for you to speak directly to your audience of raving fans in a frictionless way.

Every other form of content creates a level of friction

VIDEO you have to stop everything else to watch and consume it
BLOG you have to stop everything else to read it
MEMES you have to go onto social media channels and scroll or search to find your fav content

PODCASTING on the other hand, on your medium of choice you’ll subscribe to your fav podcasts and your phone, computer, etc. will download them automatically for you to consume. You literally have to do nothing but plug in your headphones or Bluetooth kit to consume the content.

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TALK TO YOUR BEST FRIEND

TALK TO YOUR BEST FRIEND

This weekend I was heading north to catch up with some old friends from my time working in radio. It was the annual Viking FM re-union in Leeds. As it happened, due to circumstances beyond my control (an 8-hour drive to get to Hull) I wasn’t able to make it, but, the reunion did get me thinking about a subject matter I’ve spoken about in the past…….HOW TO TALK TO, NOT AT YOUR AUDIENCE.

This is a super important skill to master, especially when you’re doing live video content if you end up talking at your audience, it becomes uncomfortable, and the emotional connection between you and them ends up being none existent and they don’t really become raving fans either.

So, why did the re-union remind me of this skillset….well, in radio, as a presenter you have snoops. This is when the boss sits down and gets you to go through your shows and picks them apart telling you what’s good and what’s bad. The main feedback from my first ever snoop was to talk to not at the audience. I had to find a way to do this, and my way was speaking to a soft toy I placed behind the microphone on the window sill, I stood talking to him and helped break down that invisible barrier of not being able to see my audience. I felt an instant improvement.

Now, I suggest this tool to my customers, usually as a photograph or their partner or best friend, and talk to that. As long as it’s placed directly behind their camera lens, then the connection will be made between you and the audience, and, it’ll help you talk to someone watching like you would talk to your mates down the pub in an evening.

If you want to get more tips, or just chat about your social media, drop me a line (link in my profile) and I’ll be happy to speak to you.

TIME TO GET BLOGGING

IT’S MONDAY

So yes, it’s Monday, it’s the start of a brand new week, potentially fresh new content.  So, are you starting your week the way you mean to carry on, with prepared content that helps you with structure and knowing exactly what you’re going to be speaking about this week?

That’s the whole point of planning.  You don’t see any successful brands muddying the waters with their content, they speak about the same thing, the same campaigns across the board.  What’s in print is on tv and on the radio….i.e. IKEA right now speaking about bedrooms, this will change with their next campaign change.

So, if it works for the big boys, why wouldn’t it work for your smaller brand/business……exactly, it would work. You just need more than 4 campaigns across the year, so as a small business, look at creating 52 campaigns over the year, or, 52 blogs through the year. 

The blogs will help open the door to more content for you, and also keep your website fresh on a weekly basis, so when Google sends out their spiders to check on websites, they see yours being updated on a regular basis with relevant content people give a damn about and want to digest, that’s well SEO’d (using apps like Yoast etc) and distributed across multiple channels.

So yes, it’s the start of a brand new week…..so maybe, if you’ve not already started, it’s the chance and time for you to really put some structure into your content so you stop scatter-gunning, stop confusing your audience, and really start preaching one message across all your channels of content.

If you want to chat more about planning your content, drop me a line or book in a skype call with me on this site.

DO YOU CHAT MUCH?

DO YOU CHAT MUCH?

To many people forget the keyword in SOCIAL MEDIA MARKETING. That keyword is “SOCIAL” we forget to actually talk to people.

How often do you consume content from people and it’s A sign up for this free review or click this link to a book on my $2000 course.

People and consumers are not stupid, they don’t want to be constantly sold too. Think about how excited you get if someone drops you a DM on Twitter, it’s like getting a letter in the post. So you need to treat your social media marketing the same way.

Start talking to people more and being social. Join groups where you can help and add value. Search for people on channels who need your area of expertise. You’re not always looking for the next paying customer, you’re looking for the next person you can give value to, maybe advice that could save them money not cost them it.

If you want to know more about social media marketing, just follow my channels or drop me a line to have a chat.

CONSISTENCY

We’ve all heard about how long content lasts on different social media channels.

BLOGS 2 YEARS
PINTEREST 4 MONTHS
YOUTUBE 20 DAYS
LINKEDIN 24 HOURS
INSTAGRAM 8 HOURS
FACEBOOK 5 HOURS
TWITTER 18 MINUTES

And these are constantly changing and reducing in life spans as the formats grow themselves.

So, this raises the question, HOW CONSISTENT ARE YOU with your content. Without consistency, the chances are you content is getting lost in the throng, unless you’ve already got a huge dedicated audience, so you need to start thinking about posting more content.

This is one of the most daunting things I speak to brands and businesses about, especially when I explain how much content I’m releasing on a daily basis, and I know I’m not doing enough.
Now we can’t all have a team of creators behind us like people like @garyvee, @grantcardone etc. etc. however, we can all find the time to do more with our content and make more every single week.

Start with writing a blog, and then build on that and re-purpose it every single week.

HOW TO LIGHT YOUR LIVE VIDEOS

The Standard 3-Point Lighting Technique

Once you’re creating regular live video content, it’s time to take your content onto the next level and make it look even better than it already does.

The Three Point Lighting Technique is a standard method used in video, photography and computer-generated imagery.

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GOING LIVE

LIVE VIDEO IS AWESOME

So, live video is an amazing tool, but, something a lot of people shy away from as it scares them, they’re worried about looking like a nobhead, uninformed, and worst of all, having no audience to watch.  Can I be honest with you?  Nobody is going to come and watch your fucking content, nobody gives a shit about you, BUT, this will not be forever……..OK, we’ve got that out the way.  

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