ADVENT DAY 3 – PLANNING

ADVENT TIPS

So, we’re onto day 3 of our tips for your content marketing.  So, todays tip is very prevalent for this month, as we’ll all be looking to set our goals soon for 2019, so the big thing to add into your planning for the next year is your marketing plan, and more specifically connected to blogs.

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ADVENT DAY 1 – PERFECTION

ADVENT TIPS

So, over the next 24 days I’m going to be creating daily content to help you with your content creation, and get you to a stage where you arrive in 2019 prepared to totally knock your social media content out of the park.

So, the main point of todays blog is that too many people worry about creating PERFECT content.

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HOW TO PHOTOGRAPH FIREWORKS

FIREWORK PHOTOGRAPHS

Although they’re not for everyone, a lot of people enjoy bonfire night on November 5th, and we’ve all pulled out our camera to take a picture and missed the moment, or it’s come out all grainy, fuzzy and not really captured the event.

So, to help you out, here’s some simple tips for settings on your DSLR so you know how to photograph fireworks

1. Set your ISO as low as possible, 100 or 200 is ideal
2. Set you aperture to F/11
3. Set the shutter speed to about 1/2 a second

It’s really that simple, nothing extra, then snap away. If you feel your photos are a bit dim, alter your shutter speed while leaving everything else, although, of course the slower the shutter speed the more steady you need to be, so maybe using a tripod wouldn’t be a bad idea.

Have fun, and post your firework photos on our page www.facebook.com/perceptionstudiosuk on bonfire night, we look forward to seeing your shots.

TALKING TO, NOT AT YOUR AUDIENCE

Going live and creating video is one of the biggest things for a business right now. Jump on to linked in and you’ll see videos from every business, from will writers, accountants, property experts through to florists. It’s all there, and it’s all giving you great value.

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DO YOU PIN THE IMPORTANT STUFF?

Sometimes we come out with a true moment of inspiration when we’re on social media.  That piece of content that really resonates with our audience, and we want as many people as possible who visit our page, feed, subscriptions etc. to be able to consume that message too, especially if it give a lot of value.

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5 TIPS TO GET PEOPLE SHARING YOUR CONTENT

So, you’ve just logged into your social media platform of choice, and you’re waiting for that front page to load up and tell you how many thumbs up, hearts, likes etc. etc. your content has got from your current group of raving fans. As much as we shouldn’t, we all care a little about vanity metrics, and want our audience to appreciate the value we’re giving them in our social media content.

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LINKEDIN VIDEO

How You Can Make the Most of LinkedIn Video in 2018

I’ve spoken about this previously, but, as a business, we tend to believe we always need to create the most perfect piece of content to put out on social media.  However, I’m a big believer that this isn’t always the case, especially as if you’re not communicating, nobody can hear what you’ve got to say, and this is the same on LinkedIn.

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ROOKERY FARMS, NEWBURY

COMBINE HARVESTING

Earlier this year (2018) we where commissioned to create a video for Rookery Farms, Newbury to showcase their combine harvesting capabilities.

They’re a family ran business, and this year they’re celebrating a huge anniversary. So we’re making content to go along with the celebrations.  

This year, they now have a double combine harvester capability which looks incredible from the ground and the air. Over a few weeks we created this film showcasing their kit to it’s full potential on their land, in and around Hermitage, Berkshire.

 

MY AUDIENCE ISN’T ON SOCIAL MEDIA

BUT, MY AUDIENCE ISN’T ON SOCIAL MEDIA

The words I hear so often when it comes to creating content for going online.  I often speak about using all social media platforms for content to remove the friction for your potential audience and most recently spoke at a networking event and was approached by a few businesses afterwards who insisted their customers are not using social media, so I thought this blog was due to go through each of the most popular social media channels and the audiences they have.

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