This is, without doubt, the line you’ve been hearing for the last few months from every single social media marketer about, and honestly, I’m not going to sugar coat it for you, yes you should be doing them. So…..let’s talk blogs.

However, over the next few weeks, I’m going to do my best to make sure when you sit down in front of your mobile phone, your content looks, sounds and has content in it, that makes you the absolute D’s B’s (dogs bollocks).

Although I’m a former radio and tv presenter, I 110% understand the absolute moment of terror when someone sticks a microphone in your face or points a camera at you. My last blog and live video spoke to you about how to speak too, not at your audience.  You can read that here.

So here we are then, into week number 2, and onto your, Facebook Live top tip number 2, and as you can see from the title, it’s called “THE 5P’s”.  So what the hell am I talking about?

Well, a long time ago I was taught the 5P’s and it can be implemented into many aspects of life, but, it does seem to fit putting together that first and all future Facebook Live’s you’re going to do.

Write a blog, make it your script






So, what do I mean by this statement?  Well, it’s pretty much as it says on the tin, if you don’t plan your Facebook live content, the chances are it’s going to be all over the place, with no specific message for the viewer to gain anything from.  I was always taught as a presenter, “ONE THOUGHT PER LINK” why would a listener want to hear, the weather, traffic, a joke, last nights tv catch up and a news story about whales, all in the next 60 seconds?  They wouldn’t and your viewers don’t want to get mixed messages from your live content either.  So, this tip can hopefully help you


So, why do I suggest this?  Well, firstly, it’s something you should be looking to do anyway, constant updating and regular content hitting your website helps increase the visibility of your website to Google, and organically can help you grow as a business, REGULAR is the key word here, however.

So, when you’re writing the blog, stick to the one thought per link aspect.  Don’t get carried away with trying to sell EVERYTHING you do, stick to the function of the blog.  So for example, if I’m teaching you the 5P’s, I’m not going to suddenly throw in information about editing your videos, as I’m trying to make sure you understand the importance of writing a blog.

So, you’ve got your AMAZING blog written. You’re the voice of authority in your business and sector right now, so make sure you feel that way when you’re writing it. You know your stuff, and people are going to read it because of that, don’t be scared to write something down for people to read.  I’m not suggesting you must be controversial, but, if you have a viewpoint that others might not agree with, as long as you can back up your argument, why not press publish and let everyone read it.

Now is the time to bullet point your blog, I want what you’ve written to become your Facebook Live script. Not literally, as that would look crap, you looking at a piece of paper while speaking to the audience, how would you make a connection….YOU WOULDN’T by the way.  So, if you take you’re awesome content and bullet point it into facts you’d really like to get across to the audience, you’re on to a winner.  This can then become your facebook live’s story, you should know the beginning middle and end of your story, and that’s when you can crack into making the content.

We’ll cover the beginning and the ending of a story another day, but, hopefully for now, what I’ve written has given you food for thought.

As always, if you’ve any questions about anything I’ve written, or you’re flying with your Facebook content, but, want to make it really start to work harder for you, drop me an email to:

[email protected]

I look forward to hearing from you.