5 TIPS TO GET PEOPLE SHARING YOUR CONTENT

So, you’ve just logged into your social media platform of choice, and you’re waiting for that front page to load up and tell you how many thumbs up, hearts, likes etc. etc. your content has got from your current group of raving fans. As much as we shouldn’t, we all care a little about vanity metrics, and want our audience to appreciate the value we’re giving them in our social media content.

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LINKEDIN VIDEO

How You Can Make the Most of LinkedIn Video in 2018

I’ve spoken about this previously, but, as a business, we tend to believe we always need to create the most perfect piece of content to put out on social media.  However, I’m a big believer that this isn’t always the case, especially as if you’re not communicating, nobody can hear what you’ve got to say, and this is the same on LinkedIn.

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MY AUDIENCE ISN’T ON SOCIAL MEDIA

BUT, MY AUDIENCE ISN’T ON SOCIAL MEDIA

The words I hear so often when it comes to creating content for going online.  I often speak about using all social media platforms for content to remove the friction for your potential audience and most recently spoke at a networking event and was approached by a few businesses afterwards who insisted their customers are not using social media, so I thought this blog was due to go through each of the most popular social media channels and the audiences they have.

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COLLABORATION

I WANT TO GROW QUICKLY

It’s something I hear a lot from people when it comes to starting on their journey of social media. Growing quickly isn’t easy, and certainly not if you’re looking for meaningful metrics on each of your channels.  However, you could get your brand in front of a new audience easily with simple collaborations.

What’s collaboration ?

Great question, and it’s an easy one to answer.  This is your opportunity to work with someone else in your field, or from outside of it to create content that could appeal to both your audiences, and it can be done across every single form of content you should be creating.  That content then introduced you both to a completely new audience and if they find value in what you talk about they’ll also become your raving fan too.

Blogging

This is a chance to mutually write a piece of content on a specific subject matter.  This would usually work better with someone in the same field of work as you, and someone you have a good relationship with already.  That way you can meet, or skype etc. and chat through the concept of the blog itself.

I.E. You’re both accountants, and you’re writing a piece entitled “The 10 things you thought you could claim for, but you can’t”.  You each write 5 of them and then check over each other’s work.

Once you’ve got the completed blog, this needs to go on just one of the sites rather than both, as Google isn’t a big fan of duplicated content on different sites, so this way you can write two pieces together (one for each site) The idea is your audience will be introduced to a new creator, and his or her audience will be introduced to you when they push the content on their social media channels.

FACEBOOK LIVE

This is a brilliant way to collaborate with other creators. When you’re doing a Facebook Live video on your mobile, you have an option to invite someone in for an interview, this is a great chance to sit down and find out about someone else, how their business works, perhaps ties into your business.  Once you’ve completed the facebook live you’ve got the option to also re-purpose this video just like you can do with your content now.

I.E. Short-form video (1-minute chunks taken from the interview for other social channels), take the audio off the facebook live to create an interview based podcast.

PODCASTING

You could create a specific podcast with interviews. The way I do this is on Skype using an excellent piece of software called ECAMM.  It can record the audio from your Skype interviews so you have an MP3 copy of the call to edit using your software of choice and put out as a podcast.

This can be published online to sites such as SoundCloud or Spreaker.

How do I find people

I’ve spoken about this in previous blogs and facebook live videos I’ve done.  One of, if not the most underutilised tool on social media is SEARCH.  Every single social channel has an opportunity for you to search for people.  You could search for people in your sector to interview and reach out, you could use search to find people who’ve done something similar in the past to what you do and speak to them, or even speak to other local businesses and start a conversation.  The point is, use search and DM’s as a touch point, start a conversation and then reach out, would you be interested in being on my podcast, or even better, find people doing podcasts already and offer to be interviewed for their podcast if they’d be interested. DON’T WAIT FOR PEOPLE TO COME TO YOU, you have to get off your butt and start reaching out and making those connections.  My recent podcast with Sonny Tee spoke about this in the format of influencer marketing, but, it could be implemented to being on a person’s podcast or facebook live too.

So, now you’ve got the tools and the ideas, all you need to do is start reaching out to the right people and asking if they’d like to collaborate with you.  Do it on a regular basis, my interview podcast goes out every single Friday and is an opportunity to talk to a brand new audience every single time. So get yours into a schedule and people will tune in to see or read, or hear the content.

Have fun, good luck, and if you’d ever like to chat more about this or any other subject, book some time with me on skype or drop me a line on [email protected]

 

 

INFLUENCER MARKETING

WHAT IS INFLUENCER MARKETING?

It’s one of the biggest buzz phrases right now in business, especially for those people in the B to C marketing.  To have your product being used by the likes of Zoella, KSI, Jake Paul, Casey Neistat and many many others can give your brand the positive uplift it may well need, BUT, it doesn’t come cheap.  So how can you be sure you’re using the right influencers for your brand?

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Start Using Search

HOW CAN I FIND POTENTIAL CUSTOMERS ON SOCIAL MEDIA

So, what is one of the most underutilised tools on social media?

I spend a lot of my time talking to brands and businesses about the importance of using SOCIAL MEDIA for what it’s designed for……being SOCIAL.  Sitting and talking to people, answering questions of those people who’re struggling with things in your area of expertise, giving value and creating a new raving fan in the process.

 

However, how do you go about finding these people?

 

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THE DEMISE OF HOUSE OF FRASER AND M&S

So, you can’t have escaped the news over the last few weeks of the ever-changing landscape of the UK High Street.

From the likes of Toys R’Us closing down internationally, Pound Land talking about being in trouble, House Of Fraser closing over 50% of their stores, M&S being in dire straights, and looking to close over 100 of their stores within the next 3 years, and these are to name just a few.  Add into the mix, small local businesses who can’t survive due to high business rates in small towns and the high street is emptying out faster than Stamford Bridge when Chelsea are losing to Sunderland.

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Amazing Shots In Football

SHOULD YOU BUY AFFORDABLE KIT FOR AMAZING SHOTS

So, today June 14th, the biggest football tournament in the world kicks off in Russia.  We’ll all spend the next few weeks thinking this could be the year England finally go further than the last 16 and then get super cheesed off when they don’t.

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Your Social Media Sucks

WHAT AM I DOING WRONG?

It’s a question I get asked a fair bit when it comes to online content, and honestly, the answer is usually “Your social media sucks” but, that’s just me being the blunt Yorkshireman that I am.

Then I break it down for them to understand exactly what the issue is.

Too many people use social media as an opportunity to sell to their audience, however, they forget a couple of really important factors.

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Can You Make Us A Viral Video

I WANT YOU TO MAKE ME A VIRAL VIDEO

Flat design talking about digital marketing as text “Viral” on desktop.Vector Illustration

When I speak to brands and businesses about a video, viral is usually one of the main things people want from a piece of content.  In fact, the term seems to have exploded in the last 12 months or so.

The honest answer to anyone is, there is no magic formula for making a piece of content go viral.  You could make the most polished piece of content and it is seen by nobody, and then film yourself on your phone talking while you walk and it goes crazy on views.

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