HOW TO PHOTOGRAPH FIREWORKS

FIREWORK PHOTOGRAPHS

Although they’re not for everyone, a lot of people enjoy bonfire night on November 5th, and we’ve all pulled out our camera to take a picture and missed the moment, or it’s come out all grainy, fuzzy and not really captured the event.

So, to help you out, here’s some simple tips for settings on your DSLR so you know how to photograph fireworks

1. Set your ISO as low as possible, 100 or 200 is ideal
2. Set you aperture to F/11
3. Set the shutter speed to about 1/2 a second

It’s really that simple, nothing extra, then snap away. If you feel your photos are a bit dim, alter your shutter speed while leaving everything else, although, of course the slower the shutter speed the more steady you need to be, so maybe using a tripod wouldn’t be a bad idea.

Have fun, and post your firework photos on our page www.facebook.com/perceptionstudiosuk on bonfire night, we look forward to seeing your shots.

TALKING TO, NOT AT YOUR AUDIENCE

Going live and creating video is one of the biggest things for a business right now. Jump on to linked in and you’ll see videos from every business, from will writers, accountants, property experts through to florists. It’s all there, and it’s all giving you great value.

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DO YOU PIN THE IMPORTANT STUFF?

Sometimes we come out with a true moment of inspiration when we’re on social media.  That piece of content that really resonates with our audience, and we want as many people as possible who visit our page, feed, subscriptions etc. to be able to consume that message too, especially if it give a lot of value.

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5 TIPS TO GET PEOPLE SHARING YOUR CONTENT

So, you’ve just logged into your social media platform of choice, and you’re waiting for that front page to load up and tell you how many thumbs up, hearts, likes etc. etc. your content has got from your current group of raving fans. As much as we shouldn’t, we all care a little about vanity metrics, and want our audience to appreciate the value we’re giving them in our social media content.

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LINKEDIN VIDEO

How You Can Make the Most of LinkedIn Video in 2018

I’ve spoken about this previously, but, as a business, we tend to believe we always need to create the most perfect piece of content to put out on social media.  However, I’m a big believer that this isn’t always the case, especially as if you’re not communicating, nobody can hear what you’ve got to say, and this is the same on LinkedIn.

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MY AUDIENCE ISN’T ON SOCIAL MEDIA

BUT, MY AUDIENCE ISN’T ON SOCIAL MEDIA

The words I hear so often when it comes to creating content for going online.  I often speak about using all social media platforms for content to remove the friction for your potential audience and most recently spoke at a networking event and was approached by a few businesses afterwards who insisted their customers are not using social media, so I thought this blog was due to go through each of the most popular social media channels and the audiences they have.

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COLLABORATION

I WANT TO GROW QUICKLY

It’s something I hear a lot from people when it comes to starting on their journey of social media. Growing quickly isn’t easy, and certainly not if you’re looking for meaningful metrics on each of your channels.  However, you could get your brand in front of a new audience easily with simple collaborations.

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INFLUENCER MARKETING

WHAT IS INFLUENCER MARKETING?

It’s one of the biggest buzz phrases right now in business, especially for those people in the B to C marketing.  To have your product being used by the likes of Zoella, KSI, Jake Paul, Casey Neistat and many many others can give your brand the positive uplift it may well need, BUT, it doesn’t come cheap.  So how can you be sure you’re using the right influencers for your brand?

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Start Using Search

HOW CAN I FIND POTENTIAL CUSTOMERS ON SOCIAL MEDIA

So, what is one of the most underutilised tools on social media?

I spend a lot of my time talking to brands and businesses about the importance of using SOCIAL MEDIA for what it’s designed for……being SOCIAL.  Sitting and talking to people, answering questions of those people who’re struggling with things in your area of expertise, giving value and creating a new raving fan in the process.

 

However, how do you go about finding these people?

 

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THE DEMISE OF HOUSE OF FRASER AND M&S

So, you can’t have escaped the news over the last few weeks of the ever-changing landscape of the UK High Street.

From the likes of Toys R’Us closing down internationally, Pound Land talking about being in trouble, House Of Fraser closing over 50% of their stores, M&S being in dire straights, and looking to close over 100 of their stores within the next 3 years, and these are to name just a few.  Add into the mix, small local businesses who can’t survive due to high business rates in small towns and the high street is emptying out faster than Stamford Bridge when Chelsea are losing to Sunderland.

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