WHERE SHOULD I STICK IT?
You’ve written an amazing, value driven piece of content and posted it as a blog, but, what do you do with it now. It’s sat on your website but nobody is able to find it yet? Well, the thing is, drawing people into your website use to be easy, but, now in a saturated world on social media it’s getting more and more difficult. Pulling people off the website they’re on is causing friction for them, and your audience are becoming less and less likely to click those external links as they’re on a their social media channel for a reason.
So, how do you get them to consume your content. Well, you post it where they are as an audience, NATIVELY. So, on some sites it’s posted as a status on your business page, others it’s as an article etc. etc. but start to remove the friction for people by sticking it everywhere.
YES…….I know you should write content specifically for the channels you’re posting on, however, as a small business you don’t have the time to do that, or the money to pay someone to do it for you, and as you know, I truly believe, if you’re not communicating, nobody can hear what you’ve got to say, so start getting the message out and when you’re selling and making some money, pay a professional to help you tailor the message more for each channel.
As always, if you want to find out more, or need a helping hand, feel free to drop us a line today on [email protected]