As with all stages of content creation it’s about getting it out there for people to digest. So, where should you be posting your content, well, as with anything it depends on your business and where your audience is.

If you’ve not spent any time understanding who your audience, customers, avatar actually is, you need to step back and go into the basics so you have this down and then start posting content. Once you do understand though it makes putting your content out so much easier.
As far as I’m concerned, I think you need to be getting this style of content everywhere you think you may have an audience, not somewhere you already have one but anywhere they could be. Pinterest, Facebook, Instagram, Twitter just to name the more popular sites, but there’s loads more, business forums, linkedin, groups, pages, medium as blog posts etc. etc. etc.

I harp on about this a lot, but, this entire process is about removing the friction for your raving fans to digest your content and the amazing things you have to say, they can’t do that if you don’t post to the sites they’re on right now. Don’t force them off the sites you’re currently on, help them digest content where they are, and after all it’s simply posting a photo and copy and pasting the description for now, until you’re in a position someone can write you specific content for each and every platform.

As always, you know where I am if you need to ask any questions or need further help [email protected]

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