INFLUENCER MARKETING

WHAT IS INFLUENCER MARKETING?

It’s one of the biggest buzz phrases right now in business, especially for those people in the B to C marketing.  To have your product being used by the likes of Zoella, KSI, Jake Paul, Casey Neistat and many many others can give your brand the positive uplift it may well need, BUT, it doesn’t come cheap.  So how can you be sure you’re using the right influencers for your brand?

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Amazing Shots In Football

SHOULD YOU BUY AFFORDABLE KIT FOR AMAZING SHOTS

So, today June 14th, the biggest football tournament in the world kicks off in Russia.  We’ll all spend the next few weeks thinking this could be the year England finally go further than the last 16 and then get super cheesed off when they don’t.

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FINALLY……I’ve Found The Magic Pill

That’s right, you read the title correctly, I’ve found the magic pill for business

 

Let me go back to last night.  I was at a networking event that will remain un-named.

I was in a room full of people looking for that one magic pill answer that would make them rich beyond their dreams, but, without having to really do any hard work at all to get it.

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HOW CINEMAGRAPHS CAN WORK FOR YOU

CINEMAGRAPHS FOR BRANDS

The term cinemagraph was coined by U.S. photographers Kevin Burg and Jamie Beck, who used the technique to animate their fashion and news photographs beginning in early 2011

However, in the last couple of years, the idea of cinemagraphs has now exploded in brands.

Firstly, let me show you what a cinemagraph is, so you understand what it is we’re talking about. (more…)

3 TIPS TO MAKE YOUR FACEBOOK LIVES WORK FOR YOU

SO, YOU’VE GOT A VIDEO

Hi, I’m Simon Scholes, the creative director and founder of Perception Studios.

So, something I hear a lot from people is “I’ve already got a video” or my personal favourite “Video just doesn’t work for us”.  Now as much as these statuses could be potentially true, they’re more than likely not.  As I mentioned in my previous blog, we speak to many brands and businesses who have had an all singing and dancing video created, but, they haven’t put it too good use, and herein lies the first lesson of the day “A VIDEO WILL NOT BRING YOU BUSINESS ON IT’S OWN”. (more…)

SHOUTING CREATIVELY WITH YOUR SOCIAL CONTENT

SOCIAL CONTENT

As 2016 came to a close, Hootsuite spoke about how video and social content is key for a business to succeed going into 2017.

As much as your business shouldn’t forget about SEO and being searchable, social content is paramount to ensure your brand and business are not only reaching the millennials but also your usual Google-based customers who are heading to social networks in search of products and content. (more…)

CLIENT NEWS – DIVERSE BEAUTY, SOCIAL MEDIA MARKETING

SOCIAL MEDIA, VISUAL MARKETING

Over the last few years, we’ve had the privilege of working with the team at DIVERSE BEAUTY on their visual marketing content. (more…)

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