COLLABORATION

I WANT TO GROW QUICKLY

It’s something I hear a lot from people when it comes to starting on their journey of social media. Growing quickly isn’t easy, and certainly not if you’re looking for meaningful metrics on each of your channels.  However, you could get your brand in front of a new audience easily with simple collaborations.

What’s collaboration ?

Great question, and it’s an easy one to answer.  This is your opportunity to work with someone else in your field, or from outside of it to create content that could appeal to both your audiences, and it can be done across every single form of content you should be creating.  That content then introduced you both to a completely new audience and if they find value in what you talk about they’ll also become your raving fan too.

Blogging

This is a chance to mutually write a piece of content on a specific subject matter.  This would usually work better with someone in the same field of work as you, and someone you have a good relationship with already.  That way you can meet, or skype etc. and chat through the concept of the blog itself.

I.E. You’re both accountants, and you’re writing a piece entitled “The 10 things you thought you could claim for, but you can’t”.  You each write 5 of them and then check over each other’s work.

Once you’ve got the completed blog, this needs to go on just one of the sites rather than both, as Google isn’t a big fan of duplicated content on different sites, so this way you can write two pieces together (one for each site) The idea is your audience will be introduced to a new creator, and his or her audience will be introduced to you when they push the content on their social media channels.

FACEBOOK LIVE

This is a brilliant way to collaborate with other creators. When you’re doing a Facebook Live video on your mobile, you have an option to invite someone in for an interview, this is a great chance to sit down and find out about someone else, how their business works, perhaps ties into your business.  Once you’ve completed the facebook live you’ve got the option to also re-purpose this video just like you can do with your content now.

I.E. Short-form video (1-minute chunks taken from the interview for other social channels), take the audio off the facebook live to create an interview based podcast.

PODCASTING

You could create a specific podcast with interviews. The way I do this is on Skype using an excellent piece of software called ECAMM.  It can record the audio from your Skype interviews so you have an MP3 copy of the call to edit using your software of choice and put out as a podcast.

This can be published online to sites such as SoundCloud or Spreaker.

How do I find people

I’ve spoken about this in previous blogs and facebook live videos I’ve done.  One of, if not the most underutilised tool on social media is SEARCH.  Every single social channel has an opportunity for you to search for people.  You could search for people in your sector to interview and reach out, you could use search to find people who’ve done something similar in the past to what you do and speak to them, or even speak to other local businesses and start a conversation.  The point is, use search and DM’s as a touch point, start a conversation and then reach out, would you be interested in being on my podcast, or even better, find people doing podcasts already and offer to be interviewed for their podcast if they’d be interested. DON’T WAIT FOR PEOPLE TO COME TO YOU, you have to get off your butt and start reaching out and making those connections.  My recent podcast with Sonny Tee spoke about this in the format of influencer marketing, but, it could be implemented to being on a person’s podcast or facebook live too.

So, now you’ve got the tools and the ideas, all you need to do is start reaching out to the right people and asking if they’d like to collaborate with you.  Do it on a regular basis, my interview podcast goes out every single Friday and is an opportunity to talk to a brand new audience every single time. So get yours into a schedule and people will tune in to see or read, or hear the content.

Have fun, good luck, and if you’d ever like to chat more about this or any other subject, book some time with me on skype or drop me a line on simons@perceptionstudios.co.uk

 

 

INFLUENCER MARKETING

WHAT IS INFLUENCER MARKETING?

It’s one of the biggest buzz phrases right now in business, especially for those people in the B to C marketing.  To have your product being used by the likes of Zoella, KSI, Jake Paul, Casey Neistat and many many others can give your brand the positive uplift it may well need, BUT, it doesn’t come cheap.  So how can you be sure you’re using the right influencers for your brand?

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Amazing Shots In Football

SHOULD YOU BUY AFFORDABLE KIT FOR AMAZING SHOTS

So, today June 14th, the biggest football tournament in the world kicks off in Russia.  We’ll all spend the next few weeks thinking this could be the year England finally go further than the last 16 and then get super cheesed off when they don’t.

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Can You Make Us A Viral Video

I WANT YOU TO MAKE ME A VIRAL VIDEO

Flat design talking about digital marketing as text “Viral” on desktop.Vector Illustration

When I speak to brands and businesses about a video, viral is usually one of the main things people want from a piece of content.  In fact, the term seems to have exploded in the last 12 months or so.

The honest answer to anyone is, there is no magic formula for making a piece of content go viral.  You could make the most polished piece of content and it is seen by nobody, and then film yourself on your phone talking while you walk and it goes crazy on views.

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FINALLY……I’ve Found The Magic Pill

That’s right, you read the title correctly, I’ve found the magic pill for business

 

Let me go back to last night.  I was at a networking event that will remain un-named.

I was in a room full of people looking for that one magic pill answer that would make them rich beyond their dreams, but, without having to really do any hard work at all to get it.

(more…)

FACEBOOK LIVE TOP TIPS – THE 5P’s

YOU REALLY SHOULD BE DOING FACEBOOK LIVE!!

This is, without doubt, the line you’ve been hearing for the last few months from every single social media marketer about, and honestly, I’m not going to sugar coat it for you, yes you should be doing them. So…..let’s talk blogs. (more…)

3 WAYS TO IMPROVE VIDEO MARKETING

cropped-Screen-Shot-2014-10-25-at-20.03.24.png

Written by: http://xen.com.au/3-ways-to-improve-video-marketing-in-2016/

2015 is now long gone and was another banner year in the world of online marketing. The new, more proactive customer has very rightly forced marketers to explore innumerable innovative ideas in terms of how they promote themselves and communicate with their audience. (more…)

CRAFTY CRAFT RACE – 2016

pennant castle 3 high resIt was our pleasure to be asked again by the Newbury, Round Table to film their annual Craft Craft Race.  We of course leapt at the opportunity to work with their team to help show such an amazing event.

Not only does it bring together the Newbury community over the bank holiday weekend in May, but, it also raises an incredible amount of money for local charities.

We wanted to bring a new dynamic to the video this year, and in the last 12 months our team have gone through their CAA drone training and now have their PfAW (permission for aerial work).

What has resulted is a great event video, that captures the feel and emotions of the day.

We hope you enjoy watching it, as much as our team enjoyed filming and editing it.

 

THIS IS THE YEAR OF VIDEO MARKETING

Is your business thinking about video marketing?  Here’s what you can expect from it when you go ahead.

video production
The importance of Video to your brand

1. Video analytics and attribution will take the lead

Data-driven marketing is all the rage, and new marketing technologies have made it possible to track the digital interactions of online audiences and measure the performance of marketing programs. This trend will continue in 2015 as marketers look to extract greater insights from their marketing systems to improve results.

As video becomes a more prominent part of the marketing mix, video analytics will become extremely important—and extremely valuable.

Modern video marketing platforms now offer the ability to track much more than just view counts. Marketers can gain insight into actual audience engagement and average drop-off rates for their videos, as well as how each video is contributing to lead generation and revenue.

2. Video has become a strategic tool for lead generation and qualification

Videos can easily become an active lead-generation tool. Adding an email gate to the start of your video or a lead collection form to the end allows you to create new, well-qualified leads who are interested in your content.

But what’s even more compelling is the use of video-viewing data to better score, segment, and qualify your leads.

By tracking video viewing activities of your prospects, you can gain better insight into who your hottest leads are and you can increase your conversion velocity, and as video becomes an increasingly important part of your website and content marketing programs, tracking video interactions will be critical.

3. The play button makes an amazing call to action

How do we know that audiences prefer video content over other formats? We have the data to prove it. Survey after survey supports it.

Some 65% of viewers watch more than three-quarters of a given video, according to Invodo. Any content marketer would be thrilled with that kind of readership for a piece of text. Moreover, more than 70% of marketing professionals report that video converts better than any other medium.

Video content is a surefire way to increase click-through and digital conversions rates, and marketeers are starting to take notice.

Simply put, the play button has become the strongest call to action on the internet.

4. Use of video analytics as part of marketing automation and CRM will increase

Although more than 70% of marketers report that video converts better than other content types, a lot less than this are actually using video analytics to enhance lead qualification and customer insights, in fact it’s almost as low as 10%.

As more marketers use video to attract and engage their audiences, they’ll quickly want to start collecting video analytics within their marketing automation and CRM platforms to turn data into results.

That step is critical to maximizing the value of video. It’s what gives you the comprehensive insight into how prospects interact with the brand across multiple channels throughout the buying journey, and it also enables them to start reporting on video’s impact on lead generation, pipeline development, and closed revenue.

5. YouTube will be a complement, not the focus

YouTube and Vimeo are great channels for distributing videos. They can help you increase your reach and attract new audiences. But they shouldn’t not be the only places you look to distribute your content.

To find out more about what video can bring to your business, email simons@perceptionstudios.co.uk

 

THE HARE & HOUNDS HOTEL, NEWBURY, VIDEO

We where recently approached by the fantastic Hare & Hounds Hotel in Newbury, Berkshire. They where looking for a showcase video to enhance their website and represent their facilities.

KONICA MINOLTA DIGITAL CAMERA

Not only that, but, they recently had a barn extension addition built onto the side of the hotel work perfectly and match the original coach house.

We decided that the barn should be the main attraction within the video and filmed from several view points within the venue as well as capturing the atmosphere everywhere within the hotel, including in the kitchen.

The final video is something we and the client are exceptionally happy with,

If this is something that might be of interest to you and your business, please fill in the contact form below to chat.

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