When I speak to brands and businesses about a video, viral is usually one of the main things people want from a piece of content. In fact, the term seems to have exploded in the last 12 months or so.
The honest answer to anyone is, there is no magic formula for making a piece of content go viral. You could make the most polished piece of content and it is seen by nobody, and then film yourself on your phone talking while you walk and it goes crazy on views.
Hi, I’m Simon Scholes, founder of Perception Studios, and I’m a former radio and tv presenter and without a lot of patience, I certainly wouldn’t be able to say that. I spent years, getting knocked back, learning, getting knocked back again, learning more, until one day I succeeded. I was offered radio work, did live television and had a lot of fun in the process.
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